This page can be used to post and repost articles relevant to our class. This can also be used for quick discussion responses.
This is the page for our COM402 class at Southern Connecticut State University. The class is centered around the use of social media in advertising. This page will be dedicated to posting projects from class for others to see, industry related news and articles, and also anything that we may find interesting relating to the subject. It is also meant to serve as a place for people to post question they may have and also foster discussions about various topics.
04/25/2016
3 Mistakes to Kill Your Email Marketing! There’s indeed quite a lot of money online, without second thoughts. Though getting even a fair share of that might not be as easy as it sounds on the surface. Having an online presence might be the
04/13/2016
Here are the best ads of 2016 so far! It will be interesting to see how the rest of the year unfolds!
The 10 best TV commercials of 2016 so far The top ten breakthrough ads of 2016 so far, according to Ace Metrix.
04/13/2016
Will Instagram’s Advertising Gold Rush Send Users Running? After nearly two years of allowing only a few dozen brands to run ads on the platform, Facebook-owned Instagram in August opened up to all marketers. At the same time, it partnered with eight third-party vendors to sell promos via its open application programming interface (API)—and business is alre…
04/13/2016
Even in a Mobile World, Retailers Aren't Convinced Social Media Can Sell While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of backing away from Facebook, Twitter and Instagram. But a new study might change their minds.
04/12/2016
‘What Works & Why in Digital’ Report Shares Insights from http://bit.ly/22rVV59 (via brandchannel)
04/11/2016
9 Interesting Digital Marketing Stats From the Past Week The last several days were full of intriguing and surprising data points from the world of digital marketing. Below appear 9 numbers that caught our eye: 1.
04/11/2016
6 Tips for Marketers Who Want to Connect in a Meaningful Way With Millennials While brand experiences have grown in scope, scale, sophistication and effectiveness in recent years, there are a host of new issues and challenges marketers must understand and manage to take these experiences to the next level and to make them meaningful to—you guessed it—millennials.
04/08/2016
LinkedIn is one of the most valuable tools for those looking to expand their network and find a job. Here are some tips on how to make your profile stand out!
7 Ways to Stand Out With LinkedIn Visual Content : Social Media Examiner Do you want to attract more attention on LinkedIn? This article shares seven ways to improve your LinkedIn profile with visuals.
04/06/2016
Tech Talk: Internet Cookie Quiz Right now, your computer has an array of tiny files that are keeping tabs on you. Test your knowledge of Internet cookies, one of the most misunderstood aspects of the Internet.
04/05/2016
This will change the way content is experienced while using Facebook
Facebook Will Allow Publishers to Place Video Ads in Instant Articles - Social Media Week “In our conversations with publishers, these changes popped up as the biggest steps we could take to make the biggest impact.”
04/05/2016
Seasonal items are a huge seller year round. Here are some tips to marketing those items on your social media this season!
5 Ways to Win in Social Media Marketing for Seasonal Products How can a product that’s seasonal maintain a cohesive marketing strategy yearlong? Here are 5 Ways to Win in Social Media Marketing for Seasonal Products.
04/02/2016
"There's no such thing as bad publicity"
The Media Chart for April 1: 'Batman v Superman' Breaks Through in First Week Warner Bros.' 'Batman v Superman' is getting pummeled by critics, but flew to top of box office.