I provide marketing tools, trainings, and support for public school marketing and communications pro
02/21/2022
School districts are fortunate to have a strong foundation for powerful branding and messaging. Here are a few things to keep in mind:
1. Your district culture is a reflection of your brand.
2. Brand pillars make it easier to develop content.
3. One consistent message can serve you well.
ACTION ITEM: Ask your staff to provide a quote about your district that reflects your culture. Use it in social, stories, and on your website.
02/16/2022
Your school district's website is your marketing partner, assistant, and friend. It's working for you 24/7. More than likely, while you're sleeping, people are hitting your site. Make it work for you!
Here are some thought starters:
1. Are your photos engaging and current?
2. Does your superintendent have a welcome message?
3. Can users find the registration link easily? Do you have information on registration?
4. Is your staff content, resources, and external links located away from promoting your district?
5. Do you have a quick one pager, video, or page for potential families (about us, what we offer, why we're the best choice)
6. Is it clear to a new visitor what your schools offer? Do you have pages dedicated to the academic and extracurricular programs?
7. Do you have a few testimonials or quotes from teachers or parents?
One more tip! A website is a constant work in progress. Bring your IT or webmaster into the process with you as a communicator.
02/14/2022
Billboards can be an effective tool in creating brand awareness.
For a school district, billboards (aka bulletins or junior posters) can also be used to convey a big concept in a simple message.
Think bold, clear, and simple.
Design elements can include - smiling students, mascots, brand colors, and happy staff.
The main thing to remember is to avoid overcrowding the board with too much information. It diminishes the effectiveness of your message and can be distracting.
Here are a few ideas for copy:
1. Enroll Now
2. Hiring Now
3. State Champions
4. 25 Academic Programs
5. Award Winning District
6. Congratulations Class of !
7. Welcome to Our District
8. Developing Excellence
9. Open House on DATE
10. Inspiring Excellence -
02/11/2022
Join me today at 1PM CST! If you can't make it, register so that I can send you the recording. 🙂⭐
02/10/2022
You know the value of a good story. That said, a good story doesn't have to be a one-off. Use it in a variety of ways! The added bonus? It saves you time and energy.
Pro tip: Use planning and design tools like Canva, Trello, or Facebook /Meta Business Suite.
01/21/2022
PREPARE before you set out to PLAN!
👉Preparation leads to organization and focus.
(You'll have way more space to think through all that goes into a plan when you've taken time to set yourself up for success.)
⭐️Preparation will help you see where you've been, so you know where you're going.
☑️ Kick off your preparation here:
https://publicschoolmarketingservices.com/articles/
10/22/2021
Today on our 15 minute Lunch 'n' Learn webinar, I'll share with you a system that multiplies three marketing tactics to achieve twelve on-the-ground events.
Register for the zoom event here: https://us02web.zoom.us/meeting/register/tZwodeyppj8uE9ZySBWrev2DxUxuYv3o5iny