Highland Business Center & Coworking Space

Most business owners are running two jobs simultaneously.

One is working inside the business. It's loud, urgent, and tied to revenue today.

The other is working on the business. It's quiet. It has no deadline. And it determines whether you're still doing everything alone five years from now.

Left unmanaged, the first job will always win. The urgent will always crowd out the important.

The owners who move past that stage are the ones who built a structure that said: this time is not optional.

We just published a podcast episode that walks you through what that structure looks like and how to build it starting this week.

Link in comments!

🚨 Most business owners don’t struggle because they’re lazy or incapable.
They struggle because they skipped the foundation.

I see it all the time:
❌ No systems
❌ No pricing strategy
❌ No contracts
❌ Mixing personal and business finances
❌ Launching before they’re actually ready
And eventually, those little shortcuts become very expensive problems.

That’s exactly why I created the Base Camp Trail Map & Checklist, a free resource designed to help service-based business owners build the right foundation before scaling, hiring, or burning out.

Inside, you’ll walk through the 8 foundational phases every business should complete before serving customers, including:

✔️ Defining your direction
✔️ Getting legal and protected
✔️ Building your brand
✔️ Designing your delivery
✔️ Setting up systems
✔️ Preparing for growth

Because Base Camp isn’t the thing you do before the real work starts.
🏔️ Base Camp is the real work.

Grab the FREE checklist here:
👉 https://www.outcomeacademy.com/basecamp

Paying Google to show up is renting. Building organic search presence is owning. Outcome Academy will help you start building yours tomorrow.

If you are a new or growing service business and you are tired of watching your ad budget disappear with nothing to show for it, this is for you.

Tomorrow we kick off another cohort of the Compound Marketing Machine Group Experience, and it is nothing like the courses collecting dust in your downloads folder.

This is a 6-week guided experience where you build a real marketing system. Not a strategy deck. Not a PDF checklist. A system you actually use, on repeat, to show up organically in Google, in AI search, and everywhere buyers are looking for someone like you.

Here is what you get inside:

🔥AI tools that do the heavy lifting on content and optimization.
🔥Swipe copy you can adapt and publish immediately.
🔥Canva templates so you are not starting from scratch.
🔥And a complete system you own and reuse every single time you create content.

One thing Cohort 1 told us loud and clear: "We need a week with no live calls to catch up and get things DONE!" So, we built in a full implementation week so you actually do the work, not just watch someone talk about it.

By the end of 6 weeks, you have a compound marketing system running for your business. One that keeps working whether you post that week or not. One that costs you $0 in ad spend to maintain.

We start tomorrow.

If you are ready to stop renting visibility and start owning it, grab your spot here: https://www.outcomeacademy.com/compound

Did you know that Highland is home to the Outcome Academy Mastermind? Here's a teaser for Ginny Seeley 's latest podcast episode, all about brainstorming for the specific phase of business you're in right this minute!

https://www.outcomeacademy.com/blog/brainstorming

Pattern recognition is a superpower… and it’s definitely one of mine 🧠✨

There’s a pattern I see over and over again with business owners I work with…

👉 solving the wrong problems at the wrong time.
If you’re in the starting phase of your business, you don’t need to be solving scaling phase problems.
Simply put… it will bankrupt you.

And fast 💸

The first step is knowing what phase of business you’re actually in 👇

🏕️ Basecamp = Ideation & Foundation
🥾 Camp 1 = Starting
📈 Camp 2 = Growing
🚀 Camp 3 = Scaling
🏁 Camp 4 = Selling
🏔️ Summit = The place where you can stand back and take in everything you’ve built

So here’s the real question…

👉 Where are you in your business journey?

Highland Business Center & Coworking Space will be closed today. Please do not attempt to navigate the parking lot. Most of the snow is removed, but there is still a thick coat of ice that makes it very unsafe.

Stay safe and warm and hopefully we'll see you tomorrow!

Highland Business Center & Coworking Space has a rare private office open right now! For $350 a month you get rights to the address in a Google listing, signage at the street and on the front of the building and at your office door, 4 hours of complimentary conference room use each month, use of the kitchen, free coffee and tea, free parking, desk, chair, bookshelf and an amazing community of small business owners! Visit newberncowork.com to apply today!

Small business Saturday challenge you can do from the couch (or toilet 🤣) without spending ANY money:

Go to all the Facebook, LinkedIn & Instagram pages you can think of for small businesses you know and trust and:

1- Like & Follow
2- Share a post with someone they can serve
3- Comment under a post so it shows up in someone's feed

Go to Nextdoor in your area and
1- See if anyone's asking for a service that you know a small business you know, like and trust can serve and tag them in a recommendation
2- Give them a "like/fave" so they look credible and reputable when people are searching.

It's not often that one of these spaces comes available!

Smooth Transitions of Eastern North Carolina has graduated to a larger space (woohoo!!!), so Suite D is now available 🎉🎉🎉

This is an approximately 6 foot by 10 foot private office situated in our main coworking area. $350/mo membership with minimum 1 year commitment.

All members have access to the coworking area, kitchen area, free coffee and tea and priority use of the conference room.

Office Suite members also get 4 complimentary hours of conference room time, as well as permission to use their address in a Google Business Profile.

Please email [email protected] to schedule a visit and apply to be part of this amazing community!

We had a BEAUTIFUL time at our first annual "Friendsgiving" event last Thursday! Thank you to everyone who came and shared their cooking and fellowship with us, and to Maggie for her face-painting fun! We are so blessed!