The Chiro Speaking Company

10/03/2026

Communication research shows that whenever you step up to speak, your audience's brain is asking two split-second questions:

1. Are you capable? (Strength)

2. Are you on my side? (Warmth)

If you only project strength, you risk coming across as cold.

If you only project warmth, you risk being seen as ineffective.

Real, lasting persuasion requires mastering both.

Are you ready to improve your presence, your storytelling, and your overall message?

Join us for our last Influencing from the Front of the year!

Link in the comments. 👇

09/30/2026

You can rehearse a script, but you cannot fake your nervous system.

You know the nervous system better than almost anyone, and for over 24 years I've watched this play out in chiropractic rooms.

A doctor gives a report of findings, a lunch and learn or a dinner with the doc, and everything they say is perfect, but something still "feels off" to the people listening.

MIT professor Alex Pentland's book Honest Signals explains what that "something" is. His team used wearable sensors and found an unconscious channel of signals that predicts a lot of what people end up deciding.

He calls these signals a "window into our intentions" and says they're hard to consciously fake.

He focused on four of them, each rooted in older parts of the brain and body:

• Activity: your energy level, which he ties to your autonomic nervous system. It goes up on its own when you're truly interested.

• Influence: how much your speaking rhythm shapes the other person's, which he links to ancient attention and orienting systems.

• Mimicry: the automatic copying of nods, smiles and gestures, thought to involve mirror neurons. In one salary negotiation study, mimicry alone accounted for almost a third of the variation in what the new employee ended up getting.

• Consistency: how steady your emphasis and timing are. He calls it a signal of a focused mind, and more consistent presenters were more convincing.
You may be thinking, "Roberto, can I control these signals if I practice my talk enough?"

Pentland says the smooth, steady part of your delivery comes from practice, like it does for athletes, so rehearsing is worth your time.

But in one of his studies, executives listening to business pitches were unconsciously reading how much each presenter believed in the idea, and no amount of rehearsal can script that for you.

In my experience, patients do the same thing when you recommend care.

That's why we built Influencing From The Front the way we did.

We start with you and your internal state, and then we work on the message and how you deliver it, so what your patients pick up on is real.

Join us, details at the link in the comments.

09/28/2026

When you do something completely stupid on stage and it actually works… (see video)

I don't recommend it, but it worked for me one time 😊

After 24 years and thousands of talks, sometimes I even surprise myself with the stuff I do…

One of my core beliefs is that if it's not working, I have to change my approach.

I was doing this talk and I wasn't getting the response I wanted from the group, and without planning it at all, I pretended to fall on the floor and take a nap.

Don't believe me?

Well, watch this video.

I know… not very professional, but it worked.

Why act like this?

At the end of the day, I'm all in for my audiences, and I know, based on 5,000 talks, that the more they participate and engage, the more they learn, and the higher the chances they'll implement the information and improve their conditions.

Maybe I didn't look very "professional," but the audience was all in to learn after that!

09/27/2026

Communication quote

09/26/2026

There are many ways to make your product, offer, or service more valuable in the eyes of the buyer, and one of them is telling a story.

There's a study called Significant Objects showing that a story can increase the monetary value of an object.

In 2009 two writers bought 100 cheap items from thrift stores and garage sales for $128.74 total, had a writer make up a story for each one, and sold them on eBay for $3,612.51.

Nothing about the objects changed except the story.

In this video I give you another example...

09/25/2026

Every time you speak, you contaminate people with your emotions.

The question is: with what?

In psychophysiology, this is called Emotional Contagion.

Research shows that highly expressive communicators act as emotional "senders."

Your internal mental state naturally leaks out through your vocal pitch, facial muscles, and posture, causing your audience’s nervous system to mirror you subconsciously.

If you carry fear, anxiety, or scarcity into the room, your audience catches it before your point even lands.

Now... if you step up grounded in hope, certainty, and empathy? They catch that too!

How you prepare your mindset before stepping onto a stage, entering a pitch, or leading a high-stakes meeting will drastically impact your outcome.

Communication starts in your head!

09/25/2026

A couple months ago I was speaking to a group of business owners, and at one point the whole room turned into a complaint session because they couldn't understand why their prospective clients were choosing this sh*tty product over theirs.

So I asked them how often they were actually out there talking about what they do, posting and speaking and telling their story, and the room got real quiet.

That competitor was just showing up and talking about their product more than anyone in that room was, and people buy what they keep hearing about. If you're waiting for your quality to speak for itself, you've already handed the microphone to someone else.

Being great is where it starts, but making sure people know it is on you.

09/24/2026

Chiropractors, if you've been waiting for the right time to invest in growing your practice, this one makes it really hard to say no.

I'm excited to share that I'll be speaking at the Practice Growth Summit, a free online marketing summit put together for chiropractors in partnership with Sherman College of Chiropractic and Staffless Practice.

We've gathered some of the most respected leaders in the chiropractic world, and each of them is going to share what's actually working in their practices today when it comes to marketing and growth. This isn't theory from ten years ago. It's what people are doing right now and getting results with.

🎤 I'll be talking about Health, Freedom & Results: The Patient Education System That Grows Your Practice

So many great doctors lose patients not because the care isn't working, but because the patient never really understood why they were there or what was possible for them. In this session I'll walk you through how to educate patients in a way that gets them committed to their care, so your practice grows and you're not the one carrying every conversation on your own shoulders.

Attending costs you nothing at all. If you'd like to hold on to every session and go back to them later, you can get the Replay Vault with a $97 contribution that goes directly to Sherman College of Chiropractic.

So grab your spot, bring your team if you can, and come away with at least one idea you can put to work in your practice the following Monday.

Register for free here: https://thechiropracticsummit.com/

09/24/2026

Boom!

Roberto Monaco brought the ENERGY last night! His talk was extremely motivating & inspiring. What a great message to move chiropractors to find their purpose & to achieve excellence in communication. You can really tell he's a pro at what he does. Rockstar presentation!

09/23/2026

I am super excited to be speaking in Chicago this evening for C.O.P.S. Chiropractors On Purpose Serving. Join us https://www.copschiropractors.com/events