Your organization isn’t too big for behavior science. Your systems just aren’t built to scale.
One of the biggest mistakes leaders make is trying to manage a growing team the same way they managed a team of 10.
What works for 10 people breaks at 100.
What works at 100 falls apart at 1,000.
Behavior change isn’t about working harder, it’s about designing better systems.
As behavior analysts, we’re trained to collect data, identify patterns, and change behavior. But once you move into leadership, the challenge shifts.
The question becomes: How do you create systems that reinforce the right behaviors at scale?
The answer isn’t more spreadsheets.
It’s standardized expectations, meaningful KPIs, rapid feedback loops, and reinforcement that people actually contact.
Whether you’re leading a clinic, a school, or a growing business, the same principle applies: You can’t scale excellence if every person is measured differently.
Behavior doesn’t become less important as organizations grow.
It becomes even more important to measure the right things.
💭 What’s one KPI every leader should be tracking that most organizations completely overlook?
Brett DiNovi & Associates LLC
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BDA delivers world class ABA Therapy for individuals with autism & related disabilities
Our company uses the principles of applied behavior analysis (ABA) to provide intensive education & training for government agencies and individuals that require scientific leadership principles to create substantial behavior change. We deploy more than 700 consultants that provide ABA services in over 350 school districts/agencies in NJ, PA, CA, ME, NV, & worldwide through the use of remote consu
If your team only shows up because of the paycheck, you don’t have a culture problem, you have a leadership problem.
The strongest teams aren’t built on perks, pizza parties, or motivational speeches.
They’re built on trust.
When people know the person next to them has their back, they show up differently. They communicate better. They push harder. They stay longer. They don’t want to let the team down.
People rarely leave because of their coworkers.
They leave because leadership failed to create an environment worth staying in.
Culture isn’t what’s written on the wall.
It’s what people feel when things get hard.
Build the kind of team that makes people want to go another decade together.
👇 What’s one thing great leaders do that keeps people around?
07/31/2026
Happy Friday everyone - we made it 😅
07/30/2026
🧠📱 Can you speak fluent ABA... in emojis? 😂
I turned 6 common ABA terms into emoji puzzles to see who can crack them. Some are easy. Some might have you staring at your screen questioning everything. 👀
👇 Drop your score in the comments (be honest!):
🟢 0–2
🟡 3–4
🔵 5–6 = ABA emoji fluent 😎
Bonus challenge: Create your own ABA emoji phrase in the comments and see if someone else can guess it! 🌱
07/28/2026
Green Flags ✅
Some of the best clinicians I’ve worked with have one thing in common: they never stop learning.
Being great in ABA isn’t about having all the answers. It’s about staying curious, letting the data guide your decisions, accepting feedback, and remembering that every intervention should improve someone’s quality of life—not just a graph.
These are the green flags that make teams stronger, build trust with families, and create meaningful outcomes for the people we serve.🌱
07/27/2026
We've all experienced it.
A reinforcer that worked incredibly well one week suddenly has no effect the next.
Rather than assuming reinforcement has "stopped working," behavior analysts ask a different question:
Has the individual's preference changed?
In this week's episode of Hacking Behavior Analysis, Brianna Snyder explores the role of preference assessments and why they're essential for designing effective reinforcement procedures.
Take a look at the latest episode and join the conversation.
Why Reinforcement Fails: The Importance of Preference Assessments Why does reinforcement sometimes seem to stop working? In many case...
07/27/2026
ABA job descriptions really leave out the important qualifications... 😂
Like being able to switch from dinosaur expert to pretend chef to motivational speaker in under five minutes.
Safe to say our resumes are missing a few key skills.
👇 Add one that deserves to be on the list.
07/24/2026
A throwback to ABAI weekend ⭐️
Walking the exhibit hall at ABAI reminded us that behind every study, presentation, and conversation is one shared goal: improving lives through the science of behavior. From catching up with incredible colleagues to reflecting on the legacy of B.F. Skinner, conferences like this remind us why we fell in love with behavior analysis in the first place.
The best part of ABA isn’t just the research, it’s the people who are constantly asking, “How can we do better?”
Here’s to learning, challenging our thinking, and bringing new ideas home to the clients, students, and teams we serve. See you next year, ABAI. 💙
07/23/2026
Welcome to ABA Jargon 101 🤓
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