Baby Safety Alliance (was JPMA) is the voice of safety & quality for baby and children's products. A safer start for babies. Peace of mind for parents.
Baby Safety Alliance (was JPMA) is the voice of safety and quality for baby and children's products.
05/21/2026
Help us welcome our newest member, rePurpose Global, to the Baby Safety Alliance.
They are:
👉the leading packaging sustainability and compliance platform for consumer companies to streamline EPR compliance
We are:
👉 the organization representing 95% of baby and children’s products sold in North America
Together, we are creating safer products for babies and peace of mind for parents.
05/20/2026
Help us welcome our newest member, mompush, to the Baby Safety Alliance.
They are:
👉 a manufacturer of strollers, high chairs, and accessories
We are:
👉 the organization representing 95% of baby and children’s products sold in North America
Together, we are creating safer products for babies and peace of mind for parents.
05/19/2026
Help us welcome our newest member, Little Grape Land, to the Baby Safety Alliance.
They are:
👉 a manufacturer of nursery decor and more
We are:
👉 the organization representing 95% of baby and children’s products sold in North America
Together, we are creating safer products for babies and peace of mind for parents.
05/18/2026
Entries for the 2026 Awards of Excellence, the longest-running competition in the baby products industry, are now open! Drive visibility and build credibility for your brand by entering your product(s) at https://babysafetyalliance.org/awards_of_excellence. Early bird deadline is June 15!
05/15/2026
Help us welcome our newest member, Aemong Inc., to the Baby Safety Alliance.
They are:
👉 a manufacturer of infant carriers
We are:
👉 the organization representing 95% of baby and children’s products sold in North America
Together, we are creating safer products for babies and peace of mind for parents.
04/20/2026
📰You may have seen more headlines about baby product recalls lately…
A new analysis shows recalls have increased over the past 10 years and What to Expect breaks down why. And what parents should pay attention to when shopping.
Baby Safety Alliance Executive Director, Lisa Trofe, was included as an expert source, sharing what goes into product safety and compliance behind the scenes.
When you are shopping, look for products that are Verified by the Baby Safety Alliance. All Verified products have documented testing and required compliance information in place.
🔗 Read the full article at https://www.whattoexpect.com/baby-products/baby-product-recalls
04/10/2026
🍼 New coverage from Consumer Reports is drawing attention to bottle propping pillows and how they are used during feeding.
Bottle propping pillows are being called out for serious risks. And this matters for every parent feeding a baby.
What does this mean for you?
• These products can increase risk of choking and unsafe sleep
• Babies should always be fed while supervised
• Positioning matters more than convenience
Learn more at https://www.consumerreports.org/babies-kids/child-safety/bottle-propping-pillows-warning-a5111092088/
Why Infant Self-Feeding Pillows Are So Dangerous—and Safer Ways to Feed Your Baby - Consumer Reports After new warnings and recalls, experts explain why these “hands-free” feeding products put babies at serious risk—and what parents should use instead.
04/07/2026
🇨🇦🚗 Expanding into Canada…
The Baby Safety Alliance has expanded its Car Seat Verification Program into Canada.
So when you are shopping for a car seat, you can feel more confident knowing:
✔️ Products are backed by required safety testing
✔️ Manufacturers have documentation to support compliance
✔️ There is a clear, recognizable verification seal to look for
Car seats are designed to protect children in a crash. That only works when the product meets strict safety requirements. This expansion helps bring that level of confidence to families shopping in Canada.
🔗 Learn more at https://www.babysafetyalliance.org/news/724944/Baby-Safety-Alliance-Expands-Verification-Program-into-Canada-for-CRS.htm
03/18/2026
🐻On the hunt for the perfect baby swing? Forbes Vetted just published its roundup of the best baby swings after testing 10 models with real families.
We are proud to see Baby Safety Alliance included in the safety guidance section, with pediatrician Dr. Rebekah Diamond recommending that parents look for products Verified by the Baby Safety Alliance.
🔗 Read the full article at https://www.forbes.com/sites/forbes-personal-shopper/article/best-baby-swing/
Best Baby Swings 2026 - Forbes Vetted Our panel of parents and their babies put a range of rocking options to the test. Here are the best baby swings on the market.
02/20/2026
Help us welcome our newest member, WarrantyClick, to the Baby Safety Alliance.
They are:
👉 a mobile app company for recall and warranty notifications
We are:
👉 the organization representing 95% of baby and children’s products sold in North America
Together, we are creating safer products for babies and peace of mind for parents.