WVU Music Industry Program

08/17/2026

See what 15 of our students did this summer with the Ruby Summer Concert Series. A great collaboration and experiential learning with the City of Morgantown.

A student in the West Virginia University program in Music Business and Industry spends the summer contributing to the production of free public concerts for the city of Morgantown, West Virginia, building real-world skills along the way.

06/06/2026

Before the lights come up and the music begins, a one-woman show has already spent hours making the performance possible.

For WVU College of Creative Arts and Media alum Cassandra Muhr, that means managing ticket sales, coordinating volunteers, supporting musicians, overseeing marketing efforts and helping lead a sold-out season for the Washington Symphony Orchestra

She credits the WVU Music Industry Program master's program with giving her the skills and confidence to lead.

Read about where it all began now on WVU Stories, https://go.wvu.edu/4gcg5

05/16/2026

It’s show day! WVU Music Industry representing as stage hands for the WV Strawberry Festival. Country artist Parmalee is the headliner! Let’s go! Max McGovern, Illia Petrov, Rebecca Deimler.

05/16/2026

Congrats Cheyenne Henline! Masters in Music Business and Industry. Doing amazing things!!

05/16/2026

Congrats to the 2026 WVU Music Business and Industry Class!! A lot of great young professionals coming for the world!! Well done !!

04/16/2026

04/16/2026

Cassandra is doing great things!!!

https://stories.wvu.edu/this-is-where-it-all-begins?fbclid=IwZnRzaARN8khleHRuA2FlbQIxMQBzcnRjBmFwcF9pZAo2NjI4NTY4Mzc5AAEejLUc_DD_JkSTOrz3VBqKPsAXh8lHWFmISFpZQe_2nU0tzWs2mkxZtj7oYig_aem_WdsxsjSnVCQ8PtPMv75oBA

04/07/2026

https://wvutoday.wvu.edu/resources/the-path-from-mon-hills-to-music-city-for-wvu-alum-sarah-Sarah Giles Music

At West Virginia University, Sarah Giles learned the part that rarely makes it on the brochure — there isn’t a straight line into the music industry. You build your way in — through relationships, hustle and long nights. Most importantly, you just keep showing up.

03/31/2026

https://youtu.be/US2QN-h7Tig?si=YT1GTIZqOJ3h2li_

LIKE the video and SUBSCRIBE to our channel for more videos! http://go.wvu.edu/subscribe-YouTubeFOLLOW WVU on social media! Instagram → http://instagram.com/...

03/26/2026

Thank you! Thank you to everyone that supports this program! We hit the 10K mark and some! We greatly appreciate your support! Let's go!