Feliciano Center for Entrepreneurship and Innovation

Congratulations to our Creative Development and Innovation Strategist, on her Times Square debut! 🎉

Annie graduated ’s Milestone Makers program last week for her business, , a visual support creation platform for parents and professionals to help children learn routines, procedures, and care, with characters that look like them. She was selected as 1 of 13 global founders building boldly across HealthTech.

Prior to her role at the Center, Annie credits her early entrepreneurship education to our Ignite Entrepreneurs program in 2022, as well as her experience participating in (and winning) Pitch Day 2023. Aside from her work with student engagement and social media at the Center, she is a content creation and visual branding mentor for our Ignite Entrepreneurs program, and grad, class of 2017!

Congratulations on this milestone, Annie! We're cheering you on! 👏

Creating content for your business this summer? You should ☀️
And it doesn’t have to take over your schedule (or your budget).

Drop your questions, or the things holding you back from creating content, in the comments, and we’ll help you troubleshoot 👇

Here are 3 quick tips to get started:

💡 Lighting
✔️ Use natural light from a window
✔️ Film outside in the early morning or late afternoon for softer lighting
✔️ A simple ring light from Amazon can go a long way

🎬 Background
✔️ Blank walls work great
✔️ Choose a space that matches your brand vibe
✔️ Use Cinematic Mode on iPhone for a blurred background look
✔️ Avoid loud or distracting places when filming

🗣️ Topic
✔️ Keep videos short and focused
✔️ Have 1 clear takeaway
✔️ End with a simple call to action
(Example: comment, follow, message you, visit your site, etc.)

You don't need a studio setup to start showing up consistently. Your phone, good light, and a clear message are enough to begin 🎥

Summer markets are crowded, competitive, and overstimulating 😵‍💫 which means even great businesses can get overlooked when their booth setup isn’t working for them.

The reality? Most shoppers decide whether to stop at your table within seconds. 🛍️

If this quick guide gave you new ideas, join us for our upcoming virtual Power Hour presented by Jamie Stec on Tuesday, June 2nd.

Whether you’re preparing for your first vendor event or refining your setup after years of vending, this session is designed to help you stand out more confidently and make the most of every market opportunity.

💥 Bonus: Need 1:1 help? 💥 We’ve got you covered.  Workshop attendees qualify for free personalized mentorship to take their table to the next level.

Save your seat at the link in bio 🎟️
MSU Student? DM us for your free ticket ➡️

Now’s your chance for a little self-promotion 😉

Drop your 1-sentence pitch in the comments 💬 because chances are, someone following us needs exactly what your business offers.

Tell us:
✔️ What you do
✔️ Who you help
✔️Why it matters

You never know who’s watching, connecting, or ready to support your work!

What makes people stop, shop, and remember you? 🛍️ If you’re popping up at vendor markets this summer, this is a Power Hour you can’t miss!

🗓️ Join us Tuesday, June 2 from noon-1pm for a virtual workshop to set you up for success:

✅ Learn strategic product placement
✅ Uncover visual merchandising secret
✅ Explore shopper psychology
✅ Unlock engagement strategies that convert browsers into buyers
✅ See budget-friendly display solutions that make your table impossible to ignore.

💥 Bonus: Need 1:1 help? 💥 We’ve got you covered.  Workshop attendees qualify for free personalized mentorship to take their table to the next level.

Save your seat at the link in bio 🎟️
MSU Student? DM us for your free ticket 🧑‍🎓➡️

Feliciano School of Business Takes Center Stage at New Jersey’s Premier Business Summit The Feliciano School of Business at Montclair State University was proud to be represented at the New Jersey Chamber of Commerce’s annual ReNew Jersey Business Summit in Atlantic City—one of the state’s most influential gatherings of business, government, and academic leaders. A highlight of t...