08/20/2026
Dear Big Reds and Lady Reds Community,
We want to take a moment to explain an upcoming change regarding how our and WIC athletic events are streamed online.
For the past few years, we have been fortunate to provide live streaming of our home athletic events at no cost to our viewers. We know that families, grandparents, alumni, and community members have appreciated having the ability to watch our students compete when they could not attend in person. Beginning this school year, there will be a charge associated with watching our athletic events online.
So, why the change?
The reality is that there are significant costs associated with providing athletic events, whether you are watching them from the stands or watching from home.
When you attend an event in person, our community is accustomed to paying an admission fee. Those admission dollars help offset the many expenses associated with hosting athletic contests, including officials, coaches, event personnel, facilities, equipment, and other costs necessary to provide these opportunities for our students.
Online streaming has also become an important part of how our community follows Big Reds and Lady Reds activities. However, providing a quality streaming experience requires equipment, technology, subscriptions, internet services, and personnel. As those costs continue to increase, it is no longer sustainable for the district to absorb the entire expense of providing streaming at no cost to viewers.
This is not a decision we made simply to generate additional revenue.
It is a decision being made to help offset the growing costs of providing the service and to allow us to continue offering our community the opportunity to watch our students compete from wherever they may be.
We understand that this is a change, particularly for those who have become accustomed to watching our events online for free. We also understand that some families and community members may not be able to attend every event in person, which is why we value the ability to provide a streaming option.
Our goal is to continue offering quality, accessible coverage of Big Reds and Lady Reds activities while being responsible stewards of district resources.
The Western Iowa Conference will also be utilizing a conference streaming pass for the 2026–27 school year. The WIC information lists a $20 conference pass for all 2026–27 WIC events, as well as a $7 individual game/match option.
We appreciate your understanding as we make this transition. Whether you purchase a ticket and cheer from the stands or tune in from home, your support matters to our students and our programs.
Thank you for continuing to support our Big Reds and Lady Reds and for helping us provide opportunities for our students to compete, grow, and represent our school and community with pride.
Sincerely,
Mrs. Gochenour
Big Reds Pride!