PDMA - Product Development and Management Association

What if the biggest risk to your product isn't on your roadmap?

In our next PDMA webcast, Raelin Sawka Musuraca swill be sharing a risk-based approach to product design that helps teams uncover blind spots, test critical assumptions early, and use generative AI to accelerate learning.

Join us for free on July 2 at 11 AM CDT: https://www.eventbrite.com/e/risk-based-product-design-avoiding-the-cost-of-hidden-assumptions-tickets-1989618996979

Innovation is moving fast. Is your governance system keeping up?

At PDMA Ignite Innovation Summit, Michelle Jones (Stage-Gate International) will lead "Key Characteristics of the Next Generation of New Product Governance System", helping leaders evaluate whether their governance approach is built for today's innovation environment.

And that's just one of the conversations, workshops, and expert-led sessions waiting for you in Atlanta.

🎟️ Register today: pdmasummit.com

Looking to grow your network and stay ahead in innovation?

Join a local PDMA chapter! Connect with industry leaders, participate in exclusive events, and gain valuable insights to sharpen your skills.

Find your local chapter to get started on shaping the future! https://www.pdma.org/page/PDMA_chapters

🚨 Calling all NPDP-certified educators:
PDMA’s Authorized Training Partner Program is looking for YOU! Gain official endorsement, deliver NPDP trainings, and elevate your reach in product innovation.

Start here → https://www.pdma.org/page/atp-program

The 2026 JPIM Research Forum is your chance to explore the research shaping the future of innovation management with a global community of scholars and practitioners.

With opportunities to engage through the Pre-Forum Paper Development Workshop (PDW) and connect directly with journal leadership during the Meet the JPIM Co-Editors session, this year's Forum is designed to support meaningful research exchange and development.

Register today for the 2026 JPIM Research Forum! https://www.pdma.org/page/annual-jpim-research-forum

Ask a product leader if AI changed how their team works this year and most will say yes without blinking. Ask if it made their product better, and the room gets quiet.

That gap is one of the early signals coming out of the AI Threshold Project, a PDMA kHUB effort led by PDMA member Jake McKee. Through a survey and one on one interviews, Jake is building an honest picture of how product and innovation leaders are really using AI: where it's paying off, where it's creating risk nobody has resolved, and what might come next.

But a picture this important needs more voices in it, and that's where you come in. The project’s survey takes just a few minutes and you can also volunteer for a quick 1:1 interview if you want to go deeper.

https://community.pdma.org/knowledgehub/resources/ai-threshold-project

Findings will be shared back with the PDMA community. Help us make them worth reading!

What if the biggest thing holding back innovation isn't your strategy... it's your leadership style?

At the PDMA Ignite Innovation Summit, Anshul Garg (Amazon) will present Leading Innovation Through the Four Phases of Product Leadership, a framework for adapting how you lead as products evolve from discovery to scale.

The best part? This is just one of the hands-on workshops waiting for you in Atlanta.

🎟️ Register now: pdmasummit.com

AI is already changing products. The bigger question is: how will it change innovation itself?

Join PDMA TOMORROW (June 11) for a free webcast with MIT Sloan’s David Robertson exploring how AI can accelerate every step of the innovation process—from concept generation and customer targeting to prototyping and testing.

If your team is trying to move faster, make smarter decisions, and innovate more effectively with AI, this session is built for you.

Register now: https://www.eventbrite.com/e/using-ai-to-accelerate-innovation-tickets-1986992218213

How often do you get the chance to learn from the person who helped define modern innovation management?

This October, Dr. Robert G. Cooper joins the PDMA Ignite Innovation Summit in Atlanta.

As the creator of Stage-Gate®, Dr. Cooper has influenced how organizations around the world approach innovation, product development, and growth. Now he's bringing fresh perspectives on where innovation goes next.

💡 Learn from a true pioneer
⚡ Explore the evolution of innovation strategy
🧠 Leave with ideas you can put into action

Join us in Atlanta October 8–9. Grab your ticket today: pdmasummit.com

Every PDMA journey is unique—and there’s a membership that fits your goals.

👤 Individual membership helps you grow your skills, expand your network, and advance your career.
🏢 Team and corporate memberships give organizations the tools to align, learn, and innovate together.

Whether you’re looking to boost your personal growth or strengthen your team, PDMA has you covered.

👉 Explore PDMA membership options: https://www.pdma.org/page/join_renew