PDMA - Product Development and Management Association

PDMA - Product Development and Management Association PDMA powers product professionals at every point in their product career. Product Managers! Product Teams. Experience what PDMA can do for you! Join TEAM PDMA.

Join PDMA.ORG - the #1 global organization and source of end-to-end product development and innovation management knowledge, wisdom, expertise, and experience. The Product Development and Management Association (PDMA) is the #1 global source of END-TO-END Product Development and Innovation Management knowledge, wisdom, expertise, and experience, Our vast unduplicated unique body of knowledge (BoK

) is available for you to use to POWER your PRODUCT career. EXPERIENCE being part of the #1 Global Source of END-TO-END Product Development and Innovation Management knowledge, wisdom, expertise, and experience. Our TEAM PDMA body of knowledge (BoK) has unsurpassed breadth and depth, spanning professionals, academics, consultants, corporations, students, chapters and global affiliates. Our BoK perspective is comprehensive and is an END-TO-END matrix of diverse functional disciplines and practices, from R&D, Marketing, Engineering, Product Management, and Operations. Experience TEAM PDMA! Our membership experience offers access to this essential and valuable body of knowledge, through research, knowledge sharing, networking, professional development, training, certification, and regional and global events. PDMA is the #1 Organization for Product Development and Innovation Management Professionals, Academics, and Consultants. Our skills are essential, highly valued, and sought by businesses and universities and we are leaders in driving product development and innovation management productivity in terms of efficiency, speed, and impact. We focus and serve individuals and teams who lead or are a member of product development and innovation management initiatives. Product Development and Innovation Management is a TEAM SPORT. Make your team a winning team. The development of new products and services involves an integrated set of unique activities. PDMA is the only organization that focuses end-to-end on addressing this challenge by providing professional development, education, certification, experience, career-enhancing network-building, innovation recognition, and global events.

Can AI engines make all the decisions? And if they can make more of them, where does that leave us?In her latest kHUB Qu...
09/04/2026

Can AI engines make all the decisions? And if they can make more of them, where does that leave us?

In her latest kHUB Quick Takeaways, Rose Klimovich explores MIT Sloan research on human-machine complementarity and the skills that could become increasingly important as AI takes on more work.

The future may not be about competing with AI. It may be about understanding what humans bring to the equation.

Explore the Quick Takeaways on kHUB: https://community.pdma.org/knowledgehub/blogs/rose-klimovich1/2026/06/08/can-ai-engines-make-all-the-decisions?CommunityKey=db410134-5c2b-4dbb-9235-f9548435fc20

"Do more with less." It's the expectation facing nearly every product and innovation leader today.At PDMA Ignite Innovat...
09/04/2026

"Do more with less." It's the expectation facing nearly every product and innovation leader today.

At PDMA Ignite Innovation Summit, Mike Dalton (Guided Innovation) is tackling that challenge head-on in The High-Flow Portfolio: Accelerating New Product Results Without Adding Resources.

Discover practical strategies for filling your pipeline with the right opportunities, improving ex*****on, and helping more projects cross the finish line. Plus, you'll leave with free Excel-based tools you can start using with your team. If delivering more value without adding resources is your reality, this is a session you'll want to experience in person.

🎟️ Register today: pdmasummit.com

What should be automated? What still requires human judgment?Those questions are at the center of “From Organizational G...
09/03/2026

What should be automated? What still requires human judgment?

Those questions are at the center of “From Organizational Goals to Customer Outcomes: An AI Product Playbook,” a FREE PDMA webcast with Vinayak Joglekar and Regina Batista of Rezoomex.

Follow a healthcare reimbursement case study from organizational goal to measurable product objectives, exploring where AI and rules-based automation can support the workflow while preserving transparency, compliance, and accountability.

Register: https://www.eventbrite.com/e/from-organizational-goals-to-customer-outcomes-an-ai-product-playbook-tickets-1996243651499

PDMA thanks our program sponsor, .

Most product teams manage trade-offs. The best teams eliminate them.At PDMA Ignite Innovation Summit, Jay Nakagawa (Dell...
09/02/2026

Most product teams manage trade-offs. The best teams eliminate them.

At PDMA Ignite Innovation Summit, Jay Nakagawa (Dell Technologies) and Bill Reid (Boulder Imaging) will lead From Trade-Offs to Breakthroughs: How TRIZ, Jobs-to-Be-Done (JTBD), and GenAI Turn Constraints into Competitive Advantage.

Learn how leading product teams use JTBD, TRIZ, and Generative AI to tackle difficult challenges, resolve constraints, and uncover new opportunities for innovation.

If solving tough innovation problems is part of your job, Atlanta belongs on your calendar. 🎟️ Register today: pdmasummit.com

AI is changing product innovation fast — and PDMA wants to hear how your team is experiencing it.The AI Threshold Projec...
09/01/2026

AI is changing product innovation fast — and PDMA wants to hear how your team is experiencing it.

The AI Threshold Project is gathering insights from product and innovation professionals on the opportunities, challenges, and realities of AI adoption today. The survey takes less than 5 minutes, and the findings will help shape future kHUB content, interviews, and industry insights.

Add your perspective here: https://community.pdma.org/knowledgehub/resources/ai-threshold-project

If the PDMA Certificate in Market Research was on your radar but September didn't work, we've got good news: you now hav...
08/31/2026

If the PDMA Certificate in Market Research was on your radar but September didn't work, we've got good news: you now have until November to join us.

The live virtual masterclass will now take place November 3 & 5 from 10:30 AM–12:30 PM CST.

Led by Brian Sheil, this small-cohort program goes beyond learning research methods. You'll practice how to gather the right insights, understand what customers and markets are telling you, and use that evidence to make stronger product decisions.

Only 15 participants can join the cohort.

See what you'll learn and register for the new dates: https://www.pdma.org/events/EventDetails.aspx?id=2066163&group=

Fall calendars are starting to fill up. If the 2026 JPIM Research Forum is on your list, now is the time to secure your ...
08/31/2026

Fall calendars are starting to fill up. If the 2026 JPIM Research Forum is on your list, now is the time to secure your place!

Whether you're looking to share ideas, gain feedback, discover emerging research, or reconnect with colleagues, the JPIM Research Forum is an opportunity to invest in your work and your research community.

https://www.pdma.org/page/annual-jpim-research-forum

What becomes possible when you stop assuming the possibilities are already defined?In his latest kHUB Quick Takeaways, C...
08/29/2026

What becomes possible when you stop assuming the possibilities are already defined?

In his latest kHUB Quick Takeaways, Carlos M. Rodriguez-Neira explores that question through three TED Talks spanning music, smart materials, and public art.

🎵 The Music of the Ideas by Sergio Feferovich
💡 Play with Smart Materials by Catarina Mota
🎨 Taking Imagination Seriously by Janet Echelman

Three very different perspectives. One invitation to rethink how we explore, imagine, and create what comes next.

Explore the Quick Takeaways on kHUB: https://community.pdma.org/knowledgehub/blogs/carlos-m-rodriguez1/2026/07/02/ted-talks-explore-the-space-of-possibleit-is-not-p?CommunityKey=db410134-5c2b-4dbb-9235-f9548435fc20

Today's the last day for our Flash Rate pricing on the PDMA Ignite Innovation Summit!Join product innovation leaders in ...
08/28/2026

Today's the last day for our Flash Rate pricing on the PDMA Ignite Innovation Summit!

Join product innovation leaders in Atlanta for two days of hands-on learning, practical problem-solving, and conversations that move the profession forward.

When today ends, so does your chance to save.

🎟️ Register now: pdmasummit.com
Flash rates good only through August 28, 2026

Payments. Claims. Contracts. Service outcomes.Complex disputes can be slowed by manual reviews, repeated documentation, ...
08/27/2026

Payments. Claims. Contracts. Service outcomes.

Complex disputes can be slowed by manual reviews, repeated documentation, unclear decision rules, and lengthy escalation cycles.

On September 10, Vinayak Joglekar and Regina Batista of Rezoomex will use a healthcare reimbursement case study to explore these challenges during the FREE PDMA webcast “From Organizational Goals to Customer Outcomes: An AI Product Playbook.”

See how AI can help uncover personas, pain points, and stakeholder needs and support a structured workflow with clear success measures.

Register: https://www.eventbrite.com/e/from-organizational-goals-to-customer-outcomes-an-ai-product-playbook-tickets-1996243651499

PDMA thanks our program sponsor, Rezoomex.

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