Lumidata

"Shopper response to shrinkflation is negative, with 68% of surveyed consumers saying it will cause them to switch brands or companies and 45% indicating they will opt for generic alternatives." Read more:

EXCLUSIVE: Consumers are noticing 'shrinkflation' – and don’t like it The trend of "shrinkflation" - products shrinking in size, volume, or quantity while their prices stay the same or increase, has shoppers on edge.

"Mediterranean fast-casual chain Cava took the No.1 spot in Yelp’s first-ever list of the 50 fastest-growing restaurant brands, which recognizes the companies that have successfully executed growth strategies over the last year." Read more:

Yelp: The 25 fastest-growing U.S. brands are … Restaurant and food brands dominated the rankings of a list of the fastest-growing brands in the U.S. in 2023.

"More than 40% of Gen Z consumers said they like both an "occasional 20% discount" and "10% off every purchase. Read more:

Here’s what drives Gen Z purchases and loyalty A new survey reveals how brands can incentivize Gen Z consumers to buy their products and join their loyalty programs.

"Target’s April Circle Sale, which ran April 7-13, 2024, generated 7% more sales than the weekly average in the previous four weeks." Read more:

Zeroing in on Target’s April Circle Sale New data reveals the sales lift from a recent promotion Target offered members of its free loyalty program.

"While there are indications that shoppers are beginning to feel more comfortable about spending on name brands, mounting pressure on lower-income consumers continues to pose a threat to CPGs." Read more:

CPG recovery is uneven as cost pressures exacerbate market bifurcation Shoppers are beginning to trade back up to premium CPG brands: While volume growth is recovering at Unilever and Kimberly-Clark, pressure on lower-income consumers is hurting Nestlé and PepsiCo.

"The biggest spenders are expected to be those between the ages of 35 and 44, who are budgeting $345.75 on average for the holiday." Read moreL

NRF: Mother's Day spending estimated to reach $33.5 billion Mother's Day spending is expected to reach a near-record this year.

"Seventy-three percent of consumers blend online research, physical store visits and options such as buy-online-pickup-in-store or in-store returns before making purchase decisions..."
Read more: https://conta.cc/49LFoCr
Monitor omnichannel sales with SOLYS. Learn how: https://vimeo.com/651761318

Consumers continue to blend in-store, online shopping methods Nearly three-quarters of U.S. consumers are embracing the omnichannel shopping journey.

Most CPG companies have been forced to increase prices to maintain margins, but increasing prices isn't a sustainable revenue generation strategy when consumers are shopping around now more than ever. It's time to focus on strategies that increase sales by increasing the number of units you sell. Learn more about how SOLYS data analytics can help you revamp your revenue generation strategies in 2024.

Check out SOLYS now:

SOLYS Decision Intelligence - Sales - Lumidata Twenty years ago, when retailer and supplier data sharing just began, Lumidata created the first generation of its SOLYS POS analytics software, helping consumer goods companies and rep groups greatly improve overall performance and nurture long term relationships with their retail partners.

"This year, food and beverage and health, personal care, and beauty categories will account for 20.9% of ecommerce sales." Read more"

Good news for CPG marketers: People are buying more household essentials online More consumers are shopping online for household essentials, including food and beverages and health, personal care, and beauty products. The two categories are expected to see the most growth in their share of ecommerce sales from now until the end of our forecast period in 2028. Here’s a closer ...

"The actress and SNL alumni is reprising her classic ‘Target Lady’ character in a major advertising push from the retailer to promote the launch of its revamped Target Circle loyalty program." Read more:

Kristen Wiig reprises iconic ‘Target Lady’ SNL character in new Target ads The loopy Target cashier played by actress Kristen Wiig on “Saturday Night Live” is back.

"While it may never quite rival Amazon’s signature promotional blockbuster, the Big Spring Sale still shows some promising signs." Read more:

Three insights into Amazon’s Big Spring Sale Springtime may never be the same in retail again.

“With more than half of all consumers shopping for secondhand apparel last year, it’s evident that resale is now firmly embedded in the fashion landscape,” said Neil Saunders, managing director, GlobalData. Read more:

Study: U.S. secondhand apparel sales grew faster than traditional retail in 2023 Buying secondhand apparel shows no signs of losing its momentum anytime soon.