UWM Lubar College of Business

Mohammad Fathi, a doctoral marketing student in the Lubar College of Business, examines how consumers use sensory language, especially descriptions of color, in online reviews and how those words influence trust, decision-making, and purchasing behavior.

When online consumers describe color, other shoppers listen Discover how color descriptions in online product reviews shape consumer trust, decision-making, and purchasing behavior, according to new Lubar College of Business research.

Do you have a business idea that’s ready to grow? Take the next step. The Ignite Startup Accelerator at the Lubar College of Business is designed for entrepreneurs who’ve taken the first steps—and are ready for the next. Whether you’ve pitched your idea, built a prototype, launched a website, or made early sales, Ignite can help you reach your next milestone. Apply now - spots are limited! https://uwm.edu/business/connections/ignite-startup-accelerator/

Happy first day of summer classes, Panthers!

A study by Zuhui Xiao, assistant professor of marketing in UWM’s Lubar College of Business, examines a common practice known as “class pricing.”

https://uwm.edu/business/the-hidden-psychology-behind-simple-pricing-amid-the-rise-of-ai/

Congratulations to our hard-working Spring 2026 Accounting Survivors!