10/02/2026
We learned yesterday that Meta is now charging users to post links: $49 for up to 20 links per month, or $500 for unlimited links.
We took some time to look at our own use of links, including how frequently we share them, what types of information we link to, and how those posts perform.
We share approximately 50 links each month. These typically include educational resources such as blog posts, research, and YouTube videos; event information and registration; obituary and funeral information; and links to our website.
What stands out is how poorly links already perform. We regularly hear from supporters who did not see an event announcement, resource, or other information we shared. We have also experienced significant limitations in trying to reach people through paid promotion. We do not pay for verification, and an advertisement we attempted to run this summer was rejected because our event was classified as "political."
That makes the prospect of paying $500 per month particularly difficult to justify. There is also no guarantee that paying for unlimited links will prevent those posts from being limited by the algorithm or otherwise receiving little visibility.
For a small organization like ours, $500 per month ($6,000 a year) is a significant amount of money. That is funding that could instead support educational programs, research, travel, exhibit materials, printing, or other direct program expenses.
We are going to spend some time this week looking at ways to make our website a more effective source of information and exploring the possibility of an email newsletter. We want to make sure there are reliable ways for people to find our events, programs, research, and other resources without depending entirely on social media.
We also recognize that this change could have a much broader impact. Many small organizations, nonprofits, museums, historians, artists, and small businesses rely on social media to share registration information, ticket sales, order forms, shop links, and other resources. A significant increase in the cost of simply sharing those links creates an additional barrier for organizations that already operate with limited resources.
We will be experimenting with some alternatives and would welcome suggestions from our supporters about the best ways to stay connected, particularly for event announcements and registration information.
Thank you to everyone who continues to follow, share, attend, and support our work. We are committed to making sure you can continue to find us, even as the social media landscape continues to change.