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McAuley & Co Academy

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McAuley & Co Academy

Elevating estheticians - Create a thriving business IN & OUT of the treatment room �

09/03/2026

Can we talk about the Canva template graveyard for a second? 😂

You find a cute template. Change the colors. Add your logo. Post it.

Then tomorrow you find a COMPLETELY different cute template and do the same thing.

And three months later your Instagram looks like 14 different businesses are sharing one account. 😂 I've been there.

One of the biggest things I've learned with branding is that you actually need LESS.

A few fonts. A consistent style. Good photos. Lots of breathing room.

And the discipline to stop changing everything every time you see something cute on Pinterest. 😂👏🏼

You don't need to become a graphic designer. You just need to know a few basic principles that make everything you create feel more polished + recognizable.

That's exactly what I teach inside my Canva Mastery for Beauty Professionals.

Because if you're going to spend all this time creating content… we might as well make it CUTE. 🎀😂

Comment CANVA and I'll send you the details. 🤍

09/01/2026

Learning the steps of a treatment is the easy part.

Cleanse. Prep. Device. Product. Finish.

You can memorize that. 👏🏼

What takes TIME is learning how to look at the person in front of you and think:

What does THIS skin actually need?

That's one of the biggest things I want my students to understand when I'm teaching Jet Plasma.

We're not just checking boxes on a protocol. We're looking at the client's concerns. We're looking at their skin.

We're talking about their goals. We're thinking beyond today's appointment + starting to map out where we want to take their skin next.

Because two people can book the exact same treatment and need completely different journeys.

THAT is where your confidence as a practitioner starts to grow. 🤍

And honestly, that's my favorite part of teaching this stuff.

If you've been wanting to add Jet Plasma and actually understand the WHY behind what you're doing — not just memorize a protocol — comment JET and I'll send you my training options. ✨

08/30/2026

I think sometimes women feel like we're supposed to pick one.

Be grateful for what you have… OR want something bigger.

But I don't think those two things have to compete. 🤍

I can look around at my life + business and think, “Wow. I'm really freaking proud of what we've built.”

And five minutes later be telling my husband about the next 17 ideas I have. 😂 Both can be true.

You can love your business and want to grow it. You can be proud of how far you've come and know you're capable of more. You can be incredibly grateful for your life right now and still have dreams that make you think…

Okayyyy but what if we did THIS next? 😂✨

I don't think growth has to come from feeling like what you have isn't enough. Sometimes it comes from realizing how much more you're capable of creating.

So this week's little Sunday reminder:

Be proud of where you are. And keep going toward where you want to be. 🤍

Tell me — are you in a season of enjoying what you've built, building the next thing… or a little bit of BOTH? 😂👇🏼

08/29/2026

If you dropped me into a treatment room tomorrow and told me: “Okay Michelle, you're starting over.” 😂

I would do one thing VERY differently. I wouldn't try to offer everything.

When you're new, it's soooo tempting.

Facials. Peels. Brows. Lashes. Head Spa. Plasma. Microneedling. Every new device Instagram convinces you that you absolutely NEED. 😂

But if I were doing it again? I'd choose something I wanted to become really freaking good at.

I'd build an amazing experience around it. I'd get incredible results. I'd photograph those results. I'd talk about it constantly.

And I'd let people start associating ME with THAT service. Then I'd expand.

You don't need 27 services to build a successful beauty business. You need a reason for someone to say:

“You HAVE to go see her for ______.”

That's the goal. 👏🏼

✨ Save this if you're building your service menu right now.

And if you're sitting there thinking, “Okay…but I don't know what MY thing should be,” DM me MENTOR. That's exactly the kind of thing we can work through together during one of my mentoring sessions. 🤍

08/27/2026

If your marketing strategy is basically: “Crap, I need Head Spa appointments next week… I better post something.” 😂

We need to fix that. Because marketing works soooo much better when you're creating desire BEFORE you need the booking.

Your audience should regularly be seeing:
💆🏼‍♀️ what the experience looks like
🫧 why scalp health matters
✨ what makes your Head Spa different
🤍 client experiences + results
💦 those ridiculously satisfying water shots we could all watch for 45 minutes 😂

Then when you finally say, “I have appointments available,” you're not introducing the service.

They've already been watching it. They already want it.

You're simply giving them the opportunity to book.

And if coming up with all that content makes you want to throw your phone across the treatment room 😂 — that's exactly why I made my Head Spa Marketing Suite.

I've already done the hard part for you.

👇🏼 Comment MARKETING and I'll send you the details.

08/25/2026

I used to think rebooking needed to feel super casual because I NEVER wanted a client to feel like I was selling to them. But here's what I've learned 👇🏼

There's a big difference between pressure and leadership. If I genuinely believe my client needs another treatment in four weeks to continue working toward the result she came to me for…

Why would I say:
“Let me know if you want to come back!” 😬

Nooooo. She came to me for a professional recommendation. So I'm going to give her one.

Try this instead:
“To keep these results progressing, I want to see you again in about four weeks. Let's get that scheduled before you leave today.”

Clear. Kind. Professional. And ZERO weird sales energy. 😂👏🏼

These tiny language shifts can completely change the way you lead your clients, which is exactly why I teach the actual WORDS to use inside my
Signature Consult & Client Journey System.

👇🏼 Comment SCRIPT and I'll send you the details.

And save this one for your next client day because I want you to actually USE it. 🤍

08/23/2026

I think one of the biggest lies we tell ourselves in business is that everyone else has it figured out. 😂

They don't. I definitely don't.

I've changed my mind. I've launched things. I've stopped things. I've spent money on things I probably wouldn't buy again. 😂 I've had ideas that worked better than I imagined + others that made me go, “Welllll… we won't do THAT again.”

And somehow, all of it taught me something. I think that's what building a business actually looks like.

You make the best decision you can with what you know today… and you trust yourself enough to adjust tomorrow.

So if you're in a season where you don't have the entire plan mapped out, that's okay. 🤍

You don't need to see ten steps ahead. Sometimes you just need enough clarity for the next one.

✨ This week's affirmation: I trust myself enough to take the next step without knowing every step.

Save this for the Sunday you need it. And tell me below — are you in a season of building, growing or pivoting right now? 👇🏼

08/22/2026

One of the biggest lessons I've learned as a business owner: You can be too close to your own business to see what's wrong.

I've done it.

You stare at the same offer. The same pricing. The same marketing. The same problem.

And eventually you're rearranging things just to feel like you're doing something. 😂

Sometimes you don't need another 47-module course. You need someone who understands this industry to look at what you're doing and say:

“Here's what I would change.”

That's one of the reasons I offer private mentoring sessions. Bring me the thing you're stuck on.

Your offer. Your pricing. Your marketing. Your client journey. Your Head Spa launch. Your next business move.

And we'll work through it together.

I don't believe mentorship should leave you with MORE things to think about. You should leave knowing what you're doing next.

👇🏼 DM me MENTOR if you'd like information about working with me 1:1.

08/20/2026

Please don't wait until launch day to start talking about it. 😂

Your clients need context before they need a booking link. They need to understand:

What is this? Why should I care? What problem does it solve? What makes YOUR version different? Why should I want it?

THEN you make the offer.

This is especially important with Head Spa because the visuals get attention sooo easily — but attention and bookings are not the same thing.

You have an opportunity to build curiosity before you ever say, “Now booking.”

That's why I created my Head Spa Launch Campaign Kit.

I mapped out the campaign so you're not sitting in Canva the night before launch wondering what the heck you're supposed to post. 😅

The treatment deserves a real launch. Give it one.

Comment LAUNCH and I'll send you the kit.

08/18/2026

Your client came to you because you're the expert.

Instead of asking her to choose the treatment…

Ask questions. Listen to her goals. Assess what you're seeing.

And then say: “Based on everything you've told me and what I'm seeing today, here's what I recommend…”

You're not taking away her choice. You're giving her professional guidance.

That's what a consultation is supposed to do.

Comment CONSULT and I'll send you the system I use to teach this entire client journey.

Address

6642 E Baseline Road, Suite 104A
Mesa, AZ
85206

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

Telephone

+18336588331

Website

https://mcauleycoacademy.com/

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