04/11/2024
Branded vs Non-Branded Ads - What's the deal?
You've probably heard of the big boys spinning up websites and Google Business profiles using multiple brands to capture search traffic, but what about in paid ads?
Many companies use a non-branded strategy for lead generation so as not to burn their brand with too many sales-y ads.
By using non-branded ads you can get cheaper leads and reserve your branded ads for retargeting and more brand focused campaigns where lead cost can be higher..
The trade off of non-branded ads vs branded is that the intent and impact for your brand is lowered. Many wonder why this would make sense, and for some it might not.. But as you grow and spend more money on ads, you'll want to have this in your back pocket..
📢 Comment below and let us know how you are using a non-branded or multi-brand strategy in your garage door business
