QRCA

Registration is NOW OPEN!

QRCA’S QUAL TECH DAYS 2026
New Era, Bigger Questions

Virtual Conference
July 21-23 | Online | 3 hours/day (8 – 11 a.m. Pacific)

From new tools and methods to the bigger strategic questions shaping what comes next, join us for three high-impact, fast-paced virtual days focusing on how qualitative research is evolving in the AI era.

Why Attend?

• Fresh thinking on AI, innovation, and where qual is headed
• Practical approaches to leveraging new tools and evolving methods
• New ways to position, deliver and grow our work

Plus: Case studies, client perspectives, sponsor spotlights & interactive networking

Register now – https://bit.ly/3PuC1fn

Explore QRCA VIEWS—a global digital destination for thought leadership in qualitative research.

🔍 NEW article from our Global column

Genderless Beauty and the Semiotics of Skincare by Massimo Cealti and Stefania Gogna

What does skincare look like in a post-gender beauty landscape?

This article explores how genderless beauty and semiotic design are reshaping the cultural meaning of skincare. Moving beyond traditional gendered marketing, it reveals how emerging visual codes, materials, color systems, and packaging cues invite consumers to express identity with greater fluidity and authenticity.

Through a semiotic lens, skincare is shifting from performance for the external gaze to a ritual of self-awareness, care, and personal meaning.

The article also examines how Gen Z and Gen Alpha are driving this transformation, and what these changes mean for brands navigating a more fluid, post-gender beauty landscape.

💡 A fresh perspective for researchers, strategists, and brands interested in how identity, design, and culture are reshaping the future of beauty.

https://www.qrcaviews.org/

The best research insights don’t always come from the loudest participants. Sometimes, the most valuable perspectives come from the customers who challenge assumptions and uncover what others miss.

Join QRCA’s upcoming Qcast with Paul Peterson to explore how “Catalytic Customers” can spark stronger insights, innovation, and smarter decision-making.

Register for FREE: https://www.qrca.org/events/gKHvoLHEyxbZpRPHt

Save the Date: QRCA QualTech Days 2026

Join us for the 3rd annual QRCA QualTech Days Virtual Conference — July 21–23, 2026.

This year’s theme, New Era, Bigger Questions, will explore how qualitative research is evolving in the AI era — from new tools and methods to the bigger strategic questions shaping what comes next.

Across three virtual half-days, QualTech Days 2026 will feature thought-provoking speakers, practical discussions, emerging approaches, live demos, and conversations about where qualitative research goes from here.

Registration opens this Thursday, May 28 — stay tuned for details!

Explore QRCA 𝘝𝘐𝘌𝘞𝘚—a global digital destination for thought leadership in qualitative research.

🔍 NEW article from our Quant Lens column: https://www.qrcaviews.org/2026/04/27/why-ai-moderated-surveys-are-a-qualitative-opportunity/

Why AI-Moderated Surveys are a Qualitative Opportunity by Kathy Cheng.

Traditional surveys are ready for a rethink.

As data quality challenges grow and research participants become increasingly disengaged, rigid survey structures are struggling to keep pace with how people actually express themselves today.

Kathy Cheng, CEO and Founder of Nexxt Intelligence, explores how qual-infused-quant can bring empathy, rapport, and human connection back into quantitative research. By adding a qualitative dimension, surveys can become more engaging, enabling, and exploratory—without losing the scale and structure that make quant so powerful.

💡 A timely read for researchers looking to improve data quality, participant experience, and the depth of insight quantitative methods can deliver.

https://www.qrcaviews.org/

The best insights don’t always come from your happiest or most loyal customers. In this upcoming QRCA Qcast, Paul Peterson shares how to identify “Catalytic Customers” — the voices that help move ideas forward and spark innovation.

Register for FREE: https://www.qrca.org/admin/event/gKHvoLHEyxbZpRPHt/overview

What if the most valuable research participants aren’t the loudest voices in the room?

Join QRCA’s upcoming Qcast with Paul Peterson as he explores how “Catalytic Customers” can uncover overlooked opportunities, challenge assumptions, and lead to stronger insights and innovation.

Register for FREE: https://www.qrca.org/admin/event/gKHvoLHEyxbZpRPHt/overview

REMINDER: Join Pam Goldfarb Liss for a FREE Qcast this Wednesday, "Gen Alpha: Who Are They? What Will They Do Differently? Why It Matters."

🎟️ https://www.qrca.org/events/TsQjXWW2xyv4krMtX

Explore QRCA VIEWS—a global destination for thought leadership in qualitative research.

📚 BOOK REVIEW by Heather Coda

https://www.qrcaviews.org/2026/04/27/revenge-of-the-tipping-point-overstories-superspreaders-and-the-rise-of-social-engineering/

Revenge of the Tipping Point: Overstories, Superspreaders and the Rise of Social Engineering by Malcolm Gladwell is the thought-provoking follow-up to The Tipping Point: How Little Things Can Make a Big Difference.

In it, Gladwell explores how small, often hidden changes made by those in power can shape behavior and drive social outcomes. He argues that we all share responsibility for ensuring these forces are used in ways that support—not undermine—our democracy.

💡 A compelling read for anyone interested in social influence, behavioral trends, and the forces shaping modern society.

Save the Date: QRCA QualTech Days 2026

Join us for the 3rd annual QRCA QualTech Days Virtual Conference — July 21–23, 2026.

This year’s theme, New Era, Bigger Questions, will explore how qualitative research is evolving in the AI era — from new tools and methods to the bigger strategic questions shaping what comes next.

Expect fresh thinking, practical ideas, and engaging conversations with leaders across the industry.

Save the date now and plan to join us this July.