Silver Creek Area CEO

Silver Creek Area CEO Launched in Fall 2025.

Creating Entrepreneurial Opportunities (CEO): www.silvercreekareaceo.com
Silver Creek Area CEO is comprised of Freeburg, Lebanon, Mascoutah, and O'Fallon students.

One of the best parts of Silver Creek Area CEO happens outside of our normal 90-minutes together each morning. CEO is ab...
08/29/2026

One of the best parts of Silver Creek Area CEO happens outside of our normal 90-minutes together each morning. CEO is about building relationships, getting to know our students beyond their business ideas, and showing up to celebrate the things that matter to them.

Last night, five of our Freeburg students celebrated Senior Night, and it was so much fun to see them honored. Congratulations to Gentry, Annabelle, Nick, Bella, and Brina! Patrick was there too, cheering them on.

Another sweet moment of the night was the surprise of getting to see Eli, from last year’s CEO class, before he headed off to trade school in Arkansas this morning. It was so good to see him and hear about what’s ahead. These relationships don’t end when the CEO year does, and that means a lot.

Then this morning, Kaiden from Lebanon and Chloe from Mascoutah were both running in the same cross-country meet. I loved getting the chance to be there and cheer them on.

I’m proud of what our students accomplish in CEO, but I’m just as proud of the things they are doing outside of CEO. I want to know what they’re passionate about, what they’re working toward, what they’re celebrating, and sometimes even what they’re nervous about.

Because these kids are becoming so much more than entrepreneurs during their CEO year. They’re becoming young adults with big dreams, busy schedules, talents, challenges, and plans for what comes next. Getting to be a small part of that is a privilege I don’t take for granted.

And honestly, I wouldn’t want to miss it.

What does a class day look like in Silver Creek Area CEO?Well… we are pretty busy.Two weeks into the school year, our st...
08/28/2026

What does a class day look like in Silver Creek Area CEO?

Well… we are pretty busy.

Two weeks into the school year, our students are already learning that CEO is about much more than showing up for a guest speaker or business visit.

In just the last couple of days, they’ve been making phone calls to business owners to finalize details for next week’s visits, writing thank-you notes, reviewing journal expectations and deadlines, learning how to navigate our CEO Canva and understanding the importance of staying within our branding guidelines. And in between all of that, they’ve been brainstorming, collaborating and working through the details of our first business venture.

And the questions have been coming fast.

How do we raise capital while providing our investors with something worthwhile? How do we promote the Silver Creek Area CEO brand? Why would a business want to invest in us? How do we approach a business owner and pitch our business proposition in a professional manner?

These aren’t hypothetical questions. They are questions our 17- and 18-year-old students are being challenged to answer.

That’s the beauty of CEO.

We intentionally throw our students into real-world situations and let them begin developing an entrepreneurial mindset. They have to communicate, collaborate, make decisions, solve problems and sometimes figure things out without having all the answers handed to them.

It’s not always easy. But they are working hard. They are asking questions. They are learning to think differently.

And I have so much confidence in this group.

We are only two weeks in, and there is already so much happening. I hope you’ll follow our journey this year. Get to know these students. Watch them grow, take risks, gain confidence and discover what they are capable of.

This is just the beginning, and there is SO much more in store.

The next chapter of Silver Creek Area CEO has begun, and we’d love for you to be part of it.Please join the Class of 202...
08/27/2026

The next chapter of Silver Creek Area CEO has begun, and we’d love for you to be part of it.

Please join the Class of 2027 for our annual Meet & Greet on Wednesday, September 23, at Wisper Internet in Mascoutah. This is a wonderful opportunity for our students to begin building relationships with the business leaders, investors, mentors, and community supporters who will be part of their CEO journey this year.

Come meet the Class of 2027, connect with fellow members of our CEO community, and enjoy a light breakfast as we kick off another year of learning, relationships, and real-world experiences.

We’d love to see you there.

Wednesday, September 23, 2026
7:30–8:30 AM
Wisper Internet, Mascoutah

Do tough things.That was one of the messages Kory Best brought to our Silver Creek Area CEO students yesterday.Kory bega...
08/27/2026

Do tough things.

That was one of the messages Kory Best brought to our Silver Creek Area CEO students yesterday.

Kory began the morning talking with our students about his work in AI and robotics. And believe me, our students were fascinated by that. But what stood out to me most was the way he challenged them to think differently about how they approach difficult things, difficult conversations and the opportunities in front of them. He gave them three simple words to remember: Present. Prepare. Pitch. And while those words may sound simple, Kory spent the rest of morning showing them that there is a lot behind each one.

Be present. Not just physically in the room, but really present. Pay attention to the people around you. Listen to what they’re saying. Notice what they’re not saying. Watch the body language. Be aware of your surroundings.

Kory put that one to the test. He had everyone stand up, turn around, close their eyes and stay completely still. Then he told them they had two minutes. They had absolutely no idea what was coming next, and you could almost hear the wheels turning. After the exercise, Kory asked what they thought was going to happen, and the answers made us laugh. One thought he was going to make them walk backwards and run into each other. Another said he was ready for something unexpected. And another simply said, “I wasn’t expecting anything.” That was exactly the point. They were so focused on what might happen next that they weren’t thinking about anything else. Kory then brought it back to everyday life. How often are we sitting in one place while our minds are already somewhere else? Thinking about the next class. The test later. Practice. Work. Everything waiting for us outside the room. It’s hard to be present when your mind is already three steps ahead.

Then comes prepare. Research. Know who you’re talking to. Know the business. Learn about the person you’re going to meet. This part made me smile because our students are already learning this. Before a guest speaker comes into our classroom or we go on a site visit, they research them. They learn about their business. They come prepared with questions. Kory was showing them why that preparation matters.

And then came pitch. Kory walked around the room, handed students a pen and said, “Sell me this pen.” One by one, they took their shot. Then Nathan got his turn. Instead of immediately telling Kory why he should buy the pen, Nathan asked Kory a question about himself. And suddenly, the whole conversation changed. Nathan wasn’t just pitching a pen. He was building a connection. That little moment said so much.

Kory’s message was that when you are present and prepared, the pitch becomes easier. Maybe not the first time. Maybe not the tenth time. But with focus, preparation and repetition, it becomes something you can do with confidence. And our students are going to have a lot of opportunities to practice. They’ll be pitching throughout this year, through our class business ventures and eventually through the individual businesses they create and launch.

Present. Prepare. Pitch.

Three simple words. Easy to remember. But I have a feeling they may become three words our students remember long after this year is over.

Today, Emma was our CEO of the Day, and Nick took on the role of Photographer of the Day. I love seeing our students step into these roles and take ownership of what happens in our classroom.

Kory, thank you for spending your morning with our students. Thank you for challenging them, getting them out of their comfort zones and giving them something they can take with them far beyond our classroom. And thank you for reminding them that sometimes the things that make us a little uncomfortable are the very things that help us grow.

Do tough things.

I think our students are going to get pretty good at that.

“You are the brand.”Anne Fritz said those words to our CEO students this morning, and I found myself thinking about how ...
08/26/2026

“You are the brand.”

Anne Fritz said those words to our CEO students this morning, and I found myself thinking about how true they really are. Not just when you are trying to sell something. Not just when you are walking into a business meeting. Always.

Today was another morning that reminded me why this work matters so much. We welcomed Anne Fritz from Robert “Chick” Fritz Distributing to spend the morning with our students talking about branding, marketing and the value we bring to the people around us. Having Anne in our classroom felt especially meaningful because her family has been part of the Silver Creek Area CEO story from the very beginning. Robert “Chick” Fritz Distributing was one of 10 founding investors who believed in this program before it even existed. They were willing to invest in a vision that had no students, no success stories, no graduates and no proof of what it could become. Along with the other founding investors, their investment gave us the capital we needed to bring Silver Creek Area CEO to our area. And now, here we are, with Anne standing in front of a classroom full of seniors, sharing the knowledge and experience she has gained throughout her career in marketing and brand management.

Anne didn’t just talk about logos and advertising. She challenged our students to think about who they are and what they communicate to the world. Who are you? What do you represent? What value do you bring? And perhaps most importantly, how do you make someone else see that value?

She talked about preparing, reading the room, understanding the culture of the business you are walking into, asking questions, listening and being willing to pivot. And she told them something I think every young person needs to hear: even after years of experience, you can still get nervous. You can still walk into a room with sweaty palms and a racing heart. You can still wonder if you are good enough. The difference is learning how to prepare anyway, show up anyway and believe in what you are representing enough to keep going.

That resonated with me because that is what I hope our students are learning through CEO. Not how to be perfect, but how to be prepared, confident and authentic. How to walk into a room where you may not know anyone and find the courage to introduce yourself. How to listen. How to learn. How to believe that you have something of value to offer.

And today, two of our students got to practice leadership in their own way. Gentry was our CEO of the Day, and he did a fantastic job helping lead our class and representing the program. And then there was Chris, our Photographer of the Day. Chris actually aspires to be a photographer, so I thought this would be a fun opportunity for him. I asked him to snap a few pictures during class. When class was over, he sent me a downloaded file with 90. Yes, NINETY. pictures. Apparently, when I said “a few,” Chris heard, “This is your opportunity. Go for it.”

And honestly, I couldn’t love that more. He took the assignment seriously, got to practice something he loves and gave me 90 moments to choose from. Sometimes we give a student a small responsibility and they show us that it’s much bigger to them. Every time they step up, take responsibility or put themselves outside their comfort zone, they grow a little more into the person they are going to become.

Anne, thank you for being part of our morning and for sharing so much of yourself with our students. Your stories, your honesty and your willingness to talk about the moments when you were nervous, made mistakes and had to figure things out are exactly the kind of real-world lessons our students need to hear.

And thank you to Robert “Chick” Fritz Distributing and the Fritz family for believing in Silver Creek Area CEO from the very beginning. Today, Anne walked into our classroom and invested her time and experience in the students who are now living out the vision your family helped make possible.

I don’t think there’s a better example of what community investment looks like.

And we’re all incredibly grateful.

Today, we had the honor of being guest speakers at the O’Fallon Rotary Club meeting.Marc Voegele, one of our Silver Cree...
08/24/2026

Today, we had the honor of being guest speakers at the O’Fallon Rotary Club meeting.

Marc Voegele, one of our Silver Creek Area CEO board members, and I had the opportunity to share our story and talk about the impact this program has on students at Freeburg, Lebanon, Mascoutah and O’Fallon Township High Schools.

We always enjoy spreading the word about Silver Creek Area CEO and sharing what makes this program so unique. Our students are learning far beyond the classroom, building real-world business skills, developing confidence, connecting with local business leaders and discovering what they are capable of accomplishing.

A special thank you to the O’Fallon Rotary Club for the warm welcome, the opportunity to share our program with your members, and the thoughtful coffee mugs. We truly appreciate your hospitality and your interest in learning more about what we are doing for our students.

And a big thank you to Rotarian Doug Distler for inviting us and making today’s opportunity possible. We appreciate you helping us spread the word about Silver Creek Area CEO!

Are you part of a community organization that would like to learn more about Silver Creek Area CEO? We would love to share our story with you!

Contact us at [email protected]. We’d love to be your guest!

There are some people who can walk into a room full of teenagers and have them leaning forward, laughing, answering ques...
08/24/2026

There are some people who can walk into a room full of teenagers and have them leaning forward, laughing, answering questions and, before they even realize it, thinking a little differently about the way they show up in the world.

Lisa Phillipson is one of those people.

Today, Lisa from Hospice of Southern Illinois spent the morning with our CEO students talking about soft skills. But honestly, calling it a lesson on “soft skills” doesn’t really capture what happened in the room.

One of the things I love about Lisa is the way she connects with people. She doesn’t stand at the front of the room and simply talk to a group of students. She talks to them.

She calls them by name throughout her presentation, often when they aren’t even the ones speaking. She remembers what they told her about themselves and works it naturally into the conversation. One minute she’s talking about trust, and the next she’s connecting that idea to someone’s future career. She’s talking about self-awareness and suddenly she’s using a student’s personality to make the point.

It sounds like a small thing, but it isn’t.

Being remembered makes you feel seen. And when a speaker makes 22 young people feel like they matter individually, they listen differently.

Lisa talked about handshakes and eye contact. About being on time. About saying thank you. About following through when you give someone your word.

But then she went deeper.

She talked about trust and had the students crumble a piece of paper in their hands before trying to smooth it back out.

“Trust is like a piece of paper,” she told them. “Once it’s crumbled, it can’t be perfect again.”

She talked about being self-aware enough to recognize how other people experience us. About being curious instead of judgmental because we rarely know the whole story someone is carrying. About making people feel included. About recognizing that we all bring different strengths to the table.

And then she asked them a question I hope sticks with them for a very long time:

What do you stand for?

That question has very little to do with a resume and everything to do with character.

I loved watching our students interact with Lisa throughout the morning. She challenged them, made them laugh, told them stories about her own life and wasn’t afraid to tell them about the times when she got things wrong, too.

That is one of the things I love most about CEO. Our students don’t just hear about what it means to be successful. They get to sit across the table from people who have lived it.

Ania served as our CEO of the Day today, helping lead our morning, and Patrick was behind the camera as our videographer, capturing pieces of the experience.

Lisa, thank you for giving our students your time, your stories and your honesty. You reminded them that being smart will take them far, but the way they treat people, the trust they build and the character they carry with them will matter just as much.

And somehow, between the laughter, the stories and hearing their own names woven into the conversation, I think a few of those lessons found their way in a little deeper than they expected.

Just another great morning in CEO.

Friday morning, we welcomed our first guest speaker of the year.And I don’t think I could have asked for a better person...
08/22/2026

Friday morning, we welcomed our first guest speaker of the year.

And I don’t think I could have asked for a better person to start us off.

Wendy Symer knows the walk from the front door of Wisper Internet to our meeting room well. As our Silver Creek Area CEO Board Chair and one of the driving forces behind bringing CEO to our area, she’s made that walk many times. But Friday, our students wanted to make it feel a little different.

Bella, our first CEO of the Day, was waiting outside for Wendy to arrive, along with Teagan, who was our videographer for the day. Three more students who will be taking their turn as CEO of the Day were waiting just inside the doors to watch the process. As Wendy made her way down the hallway, students were scattered along the way, stepping forward to introduce themselves and shake her hand. It was intentional. We wanted Wendy to feel more than welcome, and I think that small moment said a lot about what we’re trying to build in this class.

Before turning the morning over to the students, Wendy shared a little of her own story. She grew up in Lebanon at Legendary Morgan Farms, the horse farm that has been in her family for three generations. She has spent much of her life raising Morgan Horses and has even raised a registered World Champion.

In 2010, Wendy took another leap and started WLS Consulting, where she works with small business owners and their teams to build cultures that grow both people and profitability. She also spent 17 years teaching speech at McKendree.

So when Wendy told our students, “I really want today to be about you,” she had a lot of experience to draw from.

And that’s exactly what she did.

We are only a few days into this journey, and the students are still getting comfortable with one another. They’re learning when to speak up, when to listen and how much of themselves they’re ready to share. Friday gave them a lot of opportunities to do just that.

Wendy took them through Leadership Foundations, working through a series of exercises one section at a time. Students wrote, talked with different classmates, listened to each other, shared their answers and then moved on to the next section. Little by little, the personalities started to unfold.

Kaiden talked about his dad, describing him as a strong leader and a great listener. He said he strives to be like him. Patrick shared about his grandfather, who inspired him through his own story of perseverance and entrepreneurship. Tyler talked about an older friend who continues to be there for him, offering advice and helping him stay grounded in his moral integrity.

Then Wendy asked them to look in the mirror.

What are you good at?

Where do you have room to grow?

Matt was honest about his confidence and how difficult it can be for him to put himself out there. Kayla said one of her strengths is that she always gets things done. Then she added that she doesn’t always do them to the best of her ability.

Those aren’t polished answers.

They’re honest ones.

And then came one of my favorite exercises of the morning.

Wendy asked them to imagine they were at their own funeral. What five to fifteen words would they want people to use to describe them?

The room got thoughtful.

Forgiving. Ambitious. Uplifting. Respectful. Faithful. Curious. Hardworking.

And then Teagan gave us one we weren’t expecting.

“Handsome.”

Everyone laughed.

And before Wendy could even respond, Teagan added, “But my next two words are honest and humble!”

Handsome. Honest. Humble.

Three H’s.

The room laughed again.

And honestly, I loved that moment. Because somewhere between the serious self-reflection and the laughter, something was happening.

We were getting to know these kids.

Wendy asked them to think about the challenges and distractions that can keep them from getting where they want to go: phones, procrastination, social pressure and comparing themselves to others.

And then one student said they wanted to understand themselves better before worrying so much about where they were going.

That stopped me.

Because that’s a pretty powerful realization at 17 or 18.

Wendy kept bringing them back to the same idea: know yourself. Know your strengths. Know where you need to grow. Pay attention to the energy you bring into a room.

And don’t spend all your time measuring yourself against where you want to be. Look backward, too. Look at where you were yesterday, last week, last year. Celebrate the progress.

By the end of the morning, the students weren’t just answering Wendy’s questions. They had questions for her. Lots of them.

Chloe wanted to know about the biggest turning point in Wendy’s life. Patrick asked how she found the confidence to leave her job and start her own consulting business. Other students wanted to know about her struggles, her principles, what she looks for in people she works with and what she hopes people will remember about her.

And that may have been my favorite part of the morning.

Because this wasn’t just a group of students answering questions. They were becoming more comfortable sharing their thoughts. They were listening to each other. They were laughing together. They were asking questions.

Trust takes time. Confidence takes time. And so does finding your voice in a new group of people.

Friday felt like one of those small but important steps in that process.

Wendy told them that the mechanics of the activity weren’t what mattered. What mattered was traveling the journey and traveling it together.

I think Friday was a pretty great first step.

Thank you, Wendy, for being our first guest speaker of the year, for spending the morning with our students and for making the day about them.

I think we got to know our students a little better Friday. And I’m pretty sure they got to know themselves a little better, too.

That’s a pretty good way to start Year Two of Silver Creek Area CEO.

A new title for something we’ve been doing all along…One of the things I love about Year Two of Silver Creek Area CEO is...
08/22/2026

A new title for something we’ve been doing all along…

One of the things I love about Year Two of Silver Creek Area CEO is that I get to take what worked last year and build on it.

Our students have always played a role in preparing and representing our class during guest speakers and site visits. This year, we gave that responsibility a name:

CEO of the Day.

Each time we welcome a guest speaker or go on a site visit, one student takes the lead.

Before the visit, they research the speaker and share what they learn with the class. They make the phone call to confirm the details. When our guest arrives, they welcome them, introduce them to the class and help set the tone for the morning.

And when the visit is over, they offer a professional thank-you and lead the class into our group photo.

It’s not a new responsibility.

It’s something our students have been doing.

But giving it a title makes it feel different.

It gives the student ownership.

It gives them a reason to prepare.

And it gives all of us a reminder that in CEO, students aren’t simply participants in the experience. They are responsible for helping create it.

Friday, Bella was our first CEO of the Day.

She researched Wendy Symer, shared what she learned with the class, confirmed the details of her visit, greeted her at the door, introduced her to the class and closed out the morning.

And she did it beautifully.

I think we’re going to have some fun watching this title get passed from student to student throughout the year.

Because leadership doesn’t always look like standing at the front of a room.

Sometimes it looks like making the phone call.

Being prepared.

Opening the door.

Shaking someone’s hand.

Saying thank you.

And making sure someone knows they were genuinely welcome.

08/22/2026

We gave our first guest speaker, Wendy Symer, a warm welcome this morning!

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3 W Main St
Mascoutah, IL
62258

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