Sponsor Concierge

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Sponsor Concierge CEO of Sponsor Concierge, Founder of Sponsor Secrets Seminar Magazine at the industry leader in teaching entrepreneurs about attracting corporate sponsors.

*CEO of Sponsor Concierge
* Founder of Sponsor Secrets Seminar
* Author of Bags to Riches

Linda Hollander has been recognized by Inc. She is the CEO of Sponsor Concierge, author of Bags to Riches and founder of the Sponsor Secrets Seminar. She has over 20 years of experience as a small business owner and does small business consulting. Her sponsors include Microsoft, Citibank, Fed Ex, American Airlines, Staples, IBM and Wal Mart.

BEFORE YOU PITCH A SPONSOR… STOP AND CHECK THIS.A great pitch doesn’t start with “Here’s what we’re offering.”It starts ...
10/08/2026

BEFORE YOU PITCH A SPONSOR… STOP AND CHECK THIS.

A great pitch doesn’t start with “Here’s what we’re offering.”
It starts with knowing what matters to the sponsor.

The right research can uncover:
Their business goals
Their target audience
What they’ve sponsored before
What makes your opportunity relevant to them

Because when you understand the sponsor, you can build a pitch that feels less like an ask—and more like a smart business opportunity.

Do your research before you hit SEND.

SAVE THIS before your next sponsor outreach!

What’s the #1 thing you research before approaching a sponsor?

Your Sponsorship Proposal Could Be Costing You Sponsors.A great opportunity can lose a sponsor before they ever reach th...
10/07/2026

Your Sponsorship Proposal Could Be Costing You Sponsors.
A great opportunity can lose a sponsor before they ever reach the end of your proposal.
From unclear value to focusing too much on what you need, these common mistakes can turn a “maybe” into a quick “no.”
The question is: Is your sponsorship proposal making it easy for a sponsor to say YES?
Save this post before you send your next proposal—and make sure your pitch speaks to what sponsors actually care about.
Which sponsorship proposal mistake have you seen most often?

STOP SELLING SPONSORSHIP PACKAGES.Start selling the opportunity. Sponsors aren’t simply buying a Gold, Silver, or Bronze...
10/05/2026

STOP SELLING SPONSORSHIP PACKAGES.
Start selling the opportunity.

Sponsors aren’t simply buying a Gold, Silver, or Bronze package. They’re investing in what that partnership can do for their business.

Instead of leading with a list of deliverables, show them:

- Who they’ll reach
- Why your audience matters
- What business goals you can support
- How the brand can activate the partnership
- What results you can measure

The shift is simple:

Don’t sell a package. Sell the outcome.

When sponsors can clearly see the opportunity, your sponsorship becomes much more than a line item—it becomes a business investment.

Save this before you create your next sponsorship proposal!

Learn how to build sponsorship opportunities that brands want to invest in: SecretForSponsors.com

Your sponsorship proposal isn’t getting responses?Before sending another pitch, ask yourself:Does your proposal clearly ...
10/02/2026

Your sponsorship proposal isn’t getting responses?

Before sending another pitch, ask yourself:
Does your proposal clearly answer what sponsors actually want to know?

They’re likely looking for more than your event, audience size, or sponsorship packages. They want to understand:

✅ What’s in it for their brand?
✅ Who will they reach?
✅ How does the opportunity support their goals?
✅ What specific value will you deliver?
✅ How will results be measured?

If your proposal is focused mostly on what you need, it may be time to shift the conversation toward what you can create for the sponsor.

Don’t just send a proposal. Give the sponsor a reason to respond.
Save this before your next sponsorship pitch!

Learn how to create stronger sponsorship opportunities at SecretForSponsors.com

The biggest difference is the expectation behind the money.🤝 A DONOR typically gives to support a cause, mission, or org...
10/01/2026

The biggest difference is the expectation behind the money.

🤝 A DONOR typically gives to support a cause, mission, or organization. The focus is on the impact of the contribution.

📈 A SPONSOR is typically looking for a business opportunity—such as access to a relevant audience, brand visibility, engagement, leads, or other measurable value.

That difference changes how you approach them.

When approaching a donor:
Focus on the mission, impact, and need.

When approaching a sponsor:
Focus on the brand’s goals, audience alignment, benefits, and measurable value.

So before you make your next ask, ask yourself:

“Am I presenting a need—or a partnership opportunity?”

Know the difference. Refine your approach. Strengthen your pitch. Learn more about building stronger sponsorship opportunities at SecretForSponsors.com

Your audience may be more valuable to sponsors than you think.You don’t need the biggest audience to create a compelling...
10/01/2026

Your audience may be more valuable to sponsors than you think.
You don’t need the biggest audience to create a compelling sponsorship opportunity. What matters is how effectively your audience connects with the right brand and its goals.

Here are 5 ways to increase your audience’s sponsorship value:
✅ Know your audience — demographics, interests, needs, and behaviors
✅ Build engagement — create conversations, not just views
✅ Show relevance — demonstrate why your audience fits the brand
✅ Create opportunities to act — clicks, leads, purchases, attendance, or other measurable actions
✅ Prove your value — use data and results to support your pitch

Your audience isn’t just a follower count.
It’s an opportunity to create value for the right sponsor.

Save this for your next sponsorship pitch!
Discover how to turn attention into opportunity at SecretForSponsors.com

You don’t need millions of followers to create a sponsorship opportunity that matters.What matters is whether your audie...
09/28/2026

You don’t need millions of followers to create a sponsorship opportunity that matters.

What matters is whether your audience is:

✅ Relevant to the sponsor’s target market
✅ Engaged with your content
✅ Trusting of your recommendations
✅ Action-oriented when you make an offer
✅ Aligned with the brand’s goals

A smaller, highly relevant audience can give a sponsor meaningful access to the right people.

So don’t apologize for your audience size.
Show sponsors why your audience is valuable. 💡

Save this & use it in your next sponsorship pitch.
Learn how to turn your audience into a stronger sponsorship opportunity at SecretForSponsors.com

Are you giving sponsors enough value?Getting a sponsor is only part of the equation. The real opportunity is showing the...
09/25/2026

Are you giving sponsors enough value?
Getting a sponsor is only part of the equation. The real opportunity is showing the brand why your partnership is worth investing in.

Here are 3 ways to make your sponsorship more valuable:
✅ Offer meaningful audience access — Put the brand in front of the right people.
✅ Create engaging activations — Give the sponsor opportunities to connect, not just be seen.
✅ Show measurable results — Demonstrate what the partnership actually achieved.

Remember: Don’t just add more benefits. Add more VALUE.

Before your next pitch, ask yourself:
“If I were the sponsor, would I see a clear reason to invest?”

Save this and add more value to your next sponsorship pitch!
Learn how to create stronger sponsorship opportunities at SecretForSponsors.com

Don’t pitch every company. Pitch the RIGHT company.Not every brand is a potential sponsor—and that’s okay.The goal isn’t...
09/24/2026

Don’t pitch every company. Pitch the RIGHT company.
Not every brand is a potential sponsor—and that’s okay.

The goal isn’t to send more proposals. It’s to identify companies where there’s a genuine fit between:
✅ Your audience
✅ Their target customers
✅ Their marketing goals
✅ Your sponsorship opportunity
✅ The value you can create together

Before you hit “send,” ask:
“Does this brand actually need what I offer?”

The right-fit sponsor is more than a name on your target list—it’s a potential business partner.

Save this & find the right fit.
Discover how to identify better sponsorship opportunities at SecretForSponsors.com

Is your sponsorship proposal ready to impress the right sponsor?Before you hit send, make sure your proposal does more t...
09/23/2026

Is your sponsorship proposal ready to impress the right sponsor?

Before you hit send, make sure your proposal does more than look professional—it needs to clearly communicate the value of the partnership.

Use this checklist:
✅ Sponsor Fit — Why is this brand a natural match?
✅ Audience — Who will they reach?
✅ Value Proposition — What will you provide?
✅ Benefits — What specifically does the sponsor receive?
✅ Activation — How will the partnership come to life?
✅ Proof — What results or past successes can you demonstrate?
✅ Investment — Is the sponsorship amount clearly explained?
✅ Measurement — How will you track results?
✅ CTA — Is the next step simple and clear?

Don’t just create a proposal. Create a reason for the sponsor to keep the conversation going.

Save this for your next sponsor search!
Get the #1 Secret for Getting Sponsors at SecretForSponsors.com

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