Retreat Leaders Playbook

Retreat Leaders Playbook Where retreat leaders learn to create transformational + sold out experiences.

What makes a retreat unforgettable?Usually not another workshop.It is the moments people feel.I sat down with Austin mus...
09/03/2026

What makes a retreat unforgettable?

Usually not another workshop.

It is the moments people feel.

I sat down with Austin musician Christine Baird on The Retreat Leaders Podcast to talk about why live music, art, and creativity can completely change the energy of a retreat.

Christine has performed at several of my retreats, and I have watched firsthand what happens when live music enters the room.

People soften. They become present. They connect.

They remember the moment.

We also got into something I think is becoming more important as AI continues to grow.

Yes, AI can create music.

It can create art.

It can create content.

But it cannot recreate the energy of a real human being standing in front of you creating something live.

And I think that makes in-person experiences even MORE valuable.

If you are a retreat leader looking for ways to make your retreat feel different, deeper, and more memorable, this one is for you.

🎧 Listen on Apple Podcasts, Spotify, or YouTube.

TONIGHT! 🥂Our Bubbles & Business Talk is happening live inside my private Facebook group at 7:00 p.m. Central Time.Grab ...
09/03/2026

TONIGHT! 🥂

Our Bubbles & Business Talk is happening live inside my private Facebook group at 7:00 p.m. Central Time.

Grab your Champagne, sparkling water, Diet Coke, or whatever you want in your glass, and bring your retreat business questions.

Need help with pricing?

Trying to fill an upcoming retreat?

Wondering if your retreat idea will actually sell?

Stuck on marketing, venues, logistics, contracts, profitability, or what the hell to do next?

Bring it.

This is a free, casual hour where we can talk through your questions, share ideas, and get you out of your head and into action.

No presentation. No fluff. Just real retreat business conversation and direct answers.

TONIGHT
7:00–8:00 p.m. Central Time

Bubbles are optional. Questions are strongly encouraged. 🥂

https://www.facebook.com/groups/leadretreats

You don’t need a huge audience to fill a retreat.You need the right offer, a clear message, strategic pricing, and visib...
09/02/2026

You don’t need a huge audience to fill a retreat.

You need the right offer, a clear message, strategic pricing, and visibility with the people who are already looking for the experience you provide.

During the Retreat Business Blueprint, you’ll learn how to turn your retreat idea into a profitable experience people are excited to book.

Whether you’re planning your first retreat or improving your next one, you’ll leave with a clear action plan and strategies you can use right away.

Choose your date and register at https://www.woowoolab.com/creative-classes-wellness-workshops/products/1212-or-1213-retreat-business-blueprint

This past weekend was absolutely f'ing FIRE. 🔥Our first Retreat Leader Mastermind happened at Retreat Ranch - and I am ...
09/01/2026

This past weekend was absolutely f'ing FIRE. 🔥

Our first Retreat Leader Mastermind happened at Retreat Ranch - and I am still riding the high.

The attendees.
The speakers.
My badass team.
The conversations.
The breakthroughs.
The ACTION.

We went deep into the actual business of retreats:

Marketing.
SEO + AI.
Visibility.
Pricing + profitability.
Holding space.
Legalities.
Operations.
Guest experience.
And all the s**t that comes with building a retreat business that actually WORKS.

But here's what I walked away knowing even more than before:

The information matters. But the ROOM matters more.

You can learn almost anything online now.

You can take another course. Watch another webinar. Ask AI. Download another template.

But there is something completely different that happens when you sit in a small room with other entrepreneurs and retreat leaders and go DEEP into YOUR business.

Someone asks the question you didn't know you needed to ask.

Someone sees the blind spot you've been missing.

A conversation changes your entire direction.

You stop talking about what you're going to do and actually fu***ng DO IT.

That was this weekend.

And I am completely overwhelmed with gratitude and JOY for the people who trusted me enough to be part of the first one.

So we're doing it again.

Actually, we're doing it twice a year.

And it will stay SMALL.

I have zero desire to turn this into a 100-person conference.

The intimacy is the point.

I want to know your business. I want our speakers to be able to answer YOUR questions. I want the people in the room invested in one another. And I want us to have enough time and space to get past the surface-level bulls**t and into what is actually going to move your business forward.

Whether you've already hosted retreats or you're an entrepreneur ready to add retreats and experiences to your business, this room is for people ready to build something profitable, powerful and sustainable.

The training is valuable.
The expansion is invaluable.
And the room is THE magic.

Join us: https://f.mtr.cool/z5piyaszlq

08/31/2026

In case you missed it 👀

Your retreat shouldn't start at check-in.

And it definitely shouldn't end at checkout.

In this episode of The Retreat Leaders Podcast, Shannon sits down with author, life coach, and wellness mentor Lauren Tedeschi to talk about how retreat leaders can create transformation that lasts long after guests go home.

They dive into Lauren's Still Momentum framework and how to intentionally support your guests before, during, AND after the retreat.

Because the goal isn't to create a temporary emotional high.

It's to create an experience people can actually integrate into their lives.

And sometimes, the most powerful thing you can give your guests isn't more activities, more information, or more programming.

It's space to slow down, get quiet, and actually process what's happening.

If you want to create retreats that build deeper transformation, stronger communities, and relationships that continue beyond checkout, don't miss this conversation.

🎧 Listen now on Apple, Spotify, or YouTube.

Retreats vs. workshops vs. masterminds - which one actually makes you money?Answer? It depends on how you price it and w...
08/28/2026

Retreats vs. workshops vs. masterminds - which one actually makes you money?

Answer? It depends on how you price it and what you're building toward. Workshops build your audience. Masterminds keep your best clients close. Retreats create the transformation people can't stop talking about.

The mistake I see constantly? Retreat leaders picking one format and pricing it like a hobby instead of a business. A profitable retreat isn't the one that breaks even with a great group photo. It's the one that's priced to actually pay you (and build your business).

New blog is up breaking down exactly where the profit lives in each format.

https://theretreatleadersplaybook.com/retreats-vs-workshops-vs-masterminds/

08/28/2026

There is a lot of retreat business advice online.

Some of it is helpful.

Some of it comes from people who have never actually hosted a retreat. Or at least a profitable one.

And some of it makes this business far more complicated than it needs to be.

That is why I’m launching Bubbles & Business.

Once a month, I’m opening up a free hour inside my private Retreat Leaders Facebook group for real questions and honest conversations about building, marketing, and growing a profitable retreat business.

No formal presentation or carefully rehearsed answers.

No pretending every retreat sells out instantly and nothing ever goes wrong.

Bring the retreat you’re planning, the problem you’re facing, or the idea you want feedback on. We can talk about pricing, marketing, venues, contracts, guest experience, profitability, AI, SEO, or whatever is currently making you question your life choices.

Bring your bubbles. Bring your questions.

The first Bubbles & Business Talk is almost here.

Who’s coming?

https://www.facebook.com/groups/leadretreats

We spend so much time asking, "What's the next thing I need to do?"Maybe the better question is...When was the last time...
08/27/2026

We spend so much time asking, "What's the next thing I need to do?"

Maybe the better question is...

When was the last time you were truly still?

In this episode of The Retreat Leaders Podcast, I sat down with Lauren Tedeschi - author of Still Momentum, to talk about something every retreat leader should be thinking about.

How do we create transformation that lasts beyond the retreat?

Lauren shares her framework for bringing intentional stillness into the guest journey-not just during the retreat, but before guests arrive and long after they head home.

In a world moving faster than ever, filled with AI, notifications, and constant distractions, learning how to help people pause may be one of the greatest gifts we can offer.

If you're looking to create retreats that truly change lives, don't miss this conversation.

🎧 Listen now on Apple Podcasts, Spotify, or YouTube.

I have hosted more than 100 retreats, own a retreat venue, worked with hundreds of retreat leaders, and made plenty of e...
08/26/2026

I have hosted more than 100 retreats, own a retreat venue, worked with hundreds of retreat leaders, and made plenty of expensive mistakes along the way.

Once a month, you can bring me your retreat business questions and ask me directly.

Bubbles & Business: Retreat Leader Talk is a free monthly gathering inside my private Facebook group.

You can ask about:

• Pricing your retreat
• Improving profitability
• Marketing and visibility
• Selling without constantly discounting
• Finding or working with venues
• Managing logistics and guest expectations
• Turning your experience into a real business

You do not need to prepare anything. You do not need to be hosting yet. You do not need to pretend everything is going beautifully when it isn’t.

Bring your bubbles and your questions.

First Thursday of every month starting September 3rd
7:00–8:00 p.m. Central Time

https://www.facebook.com/groups/leadretreats

08/25/2026

Every retreat leader I've ever met has had this moment:
"I'll launch when the timing is better."
"I'll launch when I have more followers."
"I'll launch when I feel more ready."

Readiness doesn't come before the leap. It comes BECAUSE of it.
Your courage is the opportunity.

Launch the DAMN retreat.

Address

1643 County Road 403
Marble Falls, TX

Telephone

+18776651939

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