01/18/2022
The Wall Street Journal reported that Microsoft is acquiring video game juggernaut Activision-Blizzard for over $68 billion. This all-cash offer would be the largest acquisition in company history and make Microsoft the third largest video game company by revenue.
This could give Microsoft many interesting options in its future. The company could make Activision products, namely Call of Duty, exclusive content for the Xbox. Such a move could give Xbox a tremendous advantage over rival consoles like Sony’s PS5 and the Nintendo Switch.
Microsoft has been itching to make a big move like this. In the last year, the company failed to acquire TikTok after political concerns. Activision-Blizzard has been facing several allegations about having an unhealthy workplace environment, which probably made it an easier target for Microsoft to acquire.
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