10/13/2026
Almost every agent who quits prospecting quits for the same reason, and it is not the data or the scripts. It is the 30 seconds before the first dial. Call reluctance has been studied in sales for decades, and the findings are consistent: the people who beat it aren't braver than everyone else; they just build a routine that makes starting automatic. Lab Coat Agents brings what the community has watched work across thousands of agents. REDX brings the tools and the structure. This session is about getting on the phone on the days you do not want to.
WHAT YOU’LL LEARN:
-The four faces of call reluctance: fear of intruding, fear of rejection, perfectionism, and needing to be liked
-Why motivation fails by Wednesday, and what to build in place of willpower
-The 20-minute starting block: the smallest session that still produces appointments
-Warm-up dials: how to sequence your list so the hardest call is never the first one
-Using the REDX Power Dialer to close the gap between calls where hesitation lives
-How to recover from a brutal call without losing the rest of the block
-Accountability that sticks: call blocks, pods, and scoreboards that track dials and conversations, not just appointments
WHO SHOULD ATTEND:
Agents who know what to say but cannot get themselves to start, agents whose prospecting habit collapses after one bad week, and team leaders trying to get a full roster to hold a daily call block.