Western Illinois University Management & Marketing

Students attending the 2nd day of the National Retail Federation-Student Program in NYC. Today the students will have the opportunity to meet with over 100 retail leaders during the Executive Mentor Experience during small round table discussions.

Services Marketing taught by Mrs. Creasey spent time at The Crafty Coop this week. Laci Todd, WIU Alumna, shared her retail experiences with our students. They heard how Laci uses her creativity for pottery promotions. Thank you for sharing with our Leathernecks!

Thank you for an early morning site visit last week. Mrs. Creasey’s Service Marketing class met with WIU alumna, Kristen Conrad, to learn about her entrepreneurial endeavors over the years.

She shared the history behind Make Fit Happen and how she markets her fitness challenges. As an extra bonus, she gave students a free body scan. Thanks Kristen for sharing your knowledge with our future Leathernecks!

Never stop learning! Investing in continuous training and development keeps your team motivated and your business at the top of its game. From HR to leadership roles, knowledge is the key to innovation and staying competitive.

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Kickstart your week with wise words from Sarah Shike! Adaptability isn’t just a skill; it’s the pathway to continuous growth and success. Ready to embrace the challenges ahead?

Thank you Mindy Pheiffer for talking about the 4 core principles of Management and exposing Mrs. Creaseys class to Horn Field Campus. It was a beautiful day to have class outside.

Taste testing with Mrs. Creasey’s Management and Marketing Classes. Always a fun class period tasting New product samples and discussing product packaging.

The classes definitely recommend the veggie tortilla chips followed closely with the salt and vinegar Goldfish Crisps. The class was divided on the new and different taste of the sweet and salty Club Crisps.

Halloween wouldn’t be the same without a spooky cereal. We tried the FrankenBerry. Some students loved it, while others felt it was too sweet.

Always a fun activity💜💛

A big thank you to Mr. Casey Hlubek with Northwestern Mutual for talking to Mrs. Creasey’s classes again this fall. He discusses their culture index which explains the best environment for them to study and work. He also covers time management tips and Northwestern Mutual internships with our students.

Thank you Casey for continuing to support our Leathernecks!💜💛

Services Marketing visited Level Up Nutrition yesterday. Thank you to Augusta Holtsclaw, owner for giving us an overview of her entrepreneurial opportunity. She started Level Up the end of 2020 and is located on the west side of Macomb. She shared drink samples and let us know that they now offer Açaí bowls. Thank you .macomb for taking the time for our Leathernecks!

Student Spotlight: Meet Devin Hermsmeier, a dedicated Senior majoring in Marketing at WIU. From networking with professionals to interning at the university’s marketing department, Devin is seizing every opportunity. Hear his story and discover how a major in business can open doors!

Jumpstart your week with wisdom from Honey Zimmerman! Build a diverse support network that propels you forward in all aspects of life. Who’s on your personal board of directors? Tag them below! ”

Kickstart your week with some wisdom from Professor Bruce Western! Building strong connections with your faculty can open doors to incredible opportunities. Don’t just attend classes, engage and expand your network. Your future starts here!