Rawls College of Business at Texas Tech University

We're excited to share that Atul Parvatiyar, Ph.D., is our new program director for the Master of Science in Marketing Research and Analytics (MSMRA). Our top-ranked MSMRA program (recognized as the No. 1 most affordable online master's in marketing and No. 17 best online non-MBA program by U.S. News & World Report) equips graduates for success in a rapidly changing industry with growing demand for professionals who can thrive in an information and insights-driven world.

Parvatiyar is a professor of Marketing Practice and the former founding director of the Center for Sales & Customer Relationship Excellence at the Rawls College of Business. He is an experienced academic, market researcher, entrepreneur, and management consultant who has led projects for several Fortune 1000 and global companies, including Allstate, Coca-Cola, The Home Depot, Kimberly-Clark, Corporate Reynolds Consumer Products page, Siemens, Telekom Malaysia, and more. This experience directly informs his teaching and student mentoring.

Interested in learning more about our fully online, 30-hour program? Want to discover how to design marketing research studies and analyze data using the latest analytical tools? Visit our website or contact Parvatiyar for more info - link in the comments!

We’re hiring!

The Marketing & Communications team at the Rawls College of Business is looking for a graduate student to join our Public Relations & Media pillar.

This part-time position is a great opportunity for a Texas Tech graduate student interested in public relations, media relations, news writing, storytelling, and strategic communications. Working closely with the assistant director and senior multimedia journalist, this role will support real-world writing, editing, social media, and marketing projects that highlight the people, programs, and impact of the Rawls College.

This position is ideal for someone who is detail-oriented, dependable, collaborative, and ready to build their portfolio through hands-on communications experience.

The link to apply is in the comments.

Questions? Contact [email protected].

This spring was one to remember at the Rawls College.

From celebrating 25 years of transformational impact to highlighting student success, alumni generosity, industry engagement, and experiential learning, our news stories captured the people and moments shaping the Rawls College community.

In case you missed it, here are a few highlights from the semester:

-Celebrating 25 Years of Transformational Impact as the Jerry S. Rawls College of Business

-More Than a Trip: Dallas Experience Reflects Brownlee Center for Real Estate's Growing Impact

-Inside the NEXGENS Hackathon: Texas Tech Students Tackle Real-World Decisions in Family
Business Simulation

-Promise Kept: Rawls College Alum Mark Smith's Commitment to Paying It Forward

-Funding Futures: Rawls College Scholarships Reach New Heights

-Rising Status: The Rawls College Graduate Programs Climb in 2026 Online Rankings

-Students and Alumni Pursue Career Connections at Spring 2026 Rawls College Career Fair

Explore these stories and more on the Rawls College News page in the comments.

From pause to graduation, Sable Pokorny’s path to earning her degree was anything but traditional.

After stepping away from college, Pokorny found her way back to school through the Rawls College Online Bachelor of Business Administration program, balancing full-time classes while creating a path that worked for her life, goals, and future.

Now a recent graduate, Pokorny’s journey is a reminder that success does not always follow a straight line, and it is never too late to finish what you started.

Read more about her Online BBA journey in the comments.

Last week, we proudly celebrated our undergraduate and graduate students as they walked the stage and officially became Texas Tech alumni. 🎓❤️🖤

Their dedication, leadership, and perseverance have embodied what it means to Strive for Honor throughout their time at Texas Tech. This graduating class has represented the Rawls College and the university with pride every step of the way.

Congratulations to all of our graduates on this incredible achievement! We can’t wait to see the impact you make beyond the Double T.

Check out the photos in the comments.

From late nights at the Rawls College to crossing the finish line. ❤️🖤

Congratulations to our Texas Tech Rawls College of Business graduates - we can’t wait to see where you bear our banners! 🎓

For Attaguile, this honor is more than a recognition. It is a full-circle moment shaped by family, purpose, and a college that helped him grow into the leader he is today.

During his time at the Rawls College, Attaguile served as a Rawls Ambassador and student assistant for Rawls Undergraduate Admissions, helping future Red Raiders feel welcomed, capable, and confident in their decision to call Texas Tech home.

As he prepares to begin his career in audit accounting, Attaguile credits the Rawls College, the Lyons School of Accounting, and the support of his family, friends, professors, and mentors for helping him discover his path and find his “why.”

Congratulations, Zach, on this well-deserved honor and for representing the Rawls College of Business at Spring 2026 Commencement.

Read the full story in the comments.

Congratulations to the 2026 Jerry S. Rawls Distinguished Undergraduate Educator Awards honorees!

Presented by Jerry Rawls and Dean of the Rawls College Margaret L. Williams, Ph.D., during a special ceremony April 30, the awards recognize faculty, instructors, and doctoral students who make a meaningful impact on the undergraduate student experience at the Rawls College.

This year’s honorees are:

Mary Frances Weatherly
Associate Professor of Practice, Marketing and Supply Chain Management; Faculty Director, Online BBA Program

Zachary Keeler, Ph.D.
Assistant Professor of Practice, Energy Commerce and Business Economics

Tolulope “Tolu” Okelola
Doctoral Student, Lyons School of Accounting

Abhishek Nirjar
Doctoral Student and Part-Time Graduate Instructor, Marketing and Supply Chain Management

Now in their sixth year, the awards drew 136 nominations across 57 professors, instructors, and doctoral students. We are deeply grateful to Mr. Rawls for making these awards possible.

Congratulations to all nominees and awardees!

Thank you for helping make the 39th Annual Dallas Scholarship Event a success!

Through sponsorships, ticket sales, auction gifts, winning bids, and in-room donations, the event raised $161,909 in support of scholarships for Rawls College students.

These funds help open doors for future business leaders by providing students with the resources they need to succeed both inside and outside the classroom.

A special thank you to the event’s steering committee, led by committee chair Adam Cathey, for their enthusiasm and dedication in making this year’s event possible.

View the full photo gallery in the comments.