Center for Sales & Customer Relationship Excellence

06/10/2026

We're excited to share that Atul Parvatiyar, Ph.D., is our new program director for the Master of Science in Marketing Research and Analytics (MSMRA). Our top-ranked MSMRA program (recognized as the No. 1 most affordable online master's in marketing and No. 17 best online non-MBA program by U.S. News & World Report) equips graduates for success in a rapidly changing industry with growing demand for professionals who can thrive in an information and insights-driven world.

Parvatiyar is a professor of Marketing Practice and the former founding director of the Center for Sales & Customer Relationship Excellence at the Rawls College of Business. He is an experienced academic, market researcher, entrepreneur, and management consultant who has led projects for several Fortune 1000 and global companies, including Allstate, Coca-Cola, The Home Depot, Kimberly-Clark, Corporate Reynolds Consumer Products page, Siemens, Telekom Malaysia, and more. This experience directly informs his teaching and student mentoring.

Interested in learning more about our fully online, 30-hour program? Want to discover how to design marketing research studies and analyze data using the latest analytical tools? Visit our website or contact Parvatiyar for more info - link in the comments!

01/30/2024

Please join me at the 2nd International Research Conference on Mindfulness 2024 organized by IIM Bodh Gaya, where I will be speaking on “Creating Sustainable Societies - Why Mindfulness Matters?”

Rawls College of Business at Texas Tech University IIM Bodh Gaya

We are honored to introduce Dr. Atul Parvatiyar , Professor of Marketing and Supply Chain Management at the Rawls College of Business, as a keynote speaker at…

11/12/2023

07/21/2023

Hot off the press! I am pleased to report that my latest article, “From Lab to Market: Learning Entrepreneurial Marketing Through Multi-Semester, Stage-Gate, Capstone Project in STEM MBA,” coauthored with Alejandra Marin, Ron Mitchell, and Dino Villegas, is now published in the Journal of Marketing Education.
Rawls College of Business at Texas Tech University
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Entrepreneurs build successful businesses by taking innovative ideas from research labs to market. This article describes a pedagogical approach and its outcome...

06/02/2022

https://www.depts.ttu.edu/rawlsbusiness/news/posts/2022/05/22_sales_competition.php

The 2022 competition was the first one held in person since 2019.

05/18/2022

05/12/2022

Eight teams participated in the 2022 Sales & Customer Relationship Strategy Competition on Tuesday, May 10. Five teams shared a total of $35,000 in scholarships awarded at the gala dinner that evening at the TTU Museum. The winners are: .... Wait for the news story to be published and posted soon.

Good luck to each of the seven teams competing in this year's Sales & Customer Relationship Strategy Competition. This year's sponsoring companies presented their team with a sales-related challenge and over the last several months our students have utilized frameworks, tools, and strategies to make actionable recommendations on the problem. Thank you to this year's sponsors: