01/30/2024
Please join me at the 2nd International Research Conference on Mindfulness 2024 organized by IIM Bodh Gaya, where I will be speaking on “Creating Sustainable Societies - Why Mindfulness Matters?”
Rawls College of Business at Texas Tech University IIM Bodh Gaya
International Research Conference on Mindfulness on LinkedIn: #ircm2024 #samatvam #mindfulness #iimbodhgaya #iimbg
We are honored to introduce Dr. Atul Parvatiyar , Professor of Marketing and Supply Chain Management at the Rawls College of Business, as a keynote speaker at…
07/21/2023
Hot off the press! I am pleased to report that my latest article, “From Lab to Market: Learning Entrepreneurial Marketing Through Multi-Semester, Stage-Gate, Capstone Project in STEM MBA,” coauthored with Alejandra Marin, Ron Mitchell, and Dino Villegas, is now published in the Journal of Marketing Education.
Rawls College of Business at Texas Tech University
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From Lab to Market: Learning Entrepreneurial Marketing Through Multi-Semester, Stage-Gate, Capstone Project in STEM MBA - Alejandra Marin, Atul Parvatiyar, Ronald K. Mitchell, Dino Villegas, 2023
Entrepreneurs build successful businesses by taking innovative ideas from research labs to market. This article describes a pedagogical approach and its outcome...
05/12/2022
Eight teams participated in the 2022 Sales & Customer Relationship Strategy Competition on Tuesday, May 10. Five teams shared a total of $35,000 in scholarships awarded at the gala dinner that evening at the TTU Museum. The winners are: .... Wait for the news story to be published and posted soon.
Good luck to each of the seven teams competing in this year's Sales & Customer Relationship Strategy Competition. This year's sponsoring companies presented their team with a sales-related challenge and over the last several months our students have utilized frameworks, tools, and strategies to make actionable recommendations on the problem. Thank you to this year's sponsors:
11/12/2023
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