PRSA West Texas

PRSA WTX November Program — Join Us Next Week - https://mailchi.mp/023d053d6b8b/prsawtx_september2021eventbritecom-6172685

PRSA WTX November Program — Newsroom Mergers & Their Impact on PR - https://mailchi.mp/f38a036ef4d9/prsawtx_september2021eventbritecom-6170333

PRSA WTX October Program — Panel of experts share knowledge of earned media - https://www.eventbrite.com/e/prsa-wtx-l-october-program-earned-media-panel-discussion-registration-423445265187

Earned media provides PR practitioners the opportunity to have their stories told by credible, objective, third-party influencers.

To discuss the ins, outs, pros, and cons of earned media, we’ve assembled a panel of experts with experience on both sides of the earned media coin.

PRSA WTX October Program — Earned Media Panel Discussion https://www.eventbrite.com/e/prsa-wtx-l-october-program-earned-media-panel-discussion-registration-423445265187

PRSA WTX l October Program: Earned Media Panel Discussion Earned media provides PR practitioners the opportunity to have their stories told by credible, objective, third-party influencers.

"This window (Hispanic Heritage Month) provides for many days to commemorate this 'month,' but also many days to make a cultural mistake." - Melissa Vela-Williamson, APR, third-generation Hispanic American with cultural origins from Mexico and manager of her own firm in San Antonio, Texas.

Read more about Melissa's take on Hispanic Heritage Month in her article, published in PRSA's "Strategies & Tactics."
https://www.prsa.org/article/clarifying-hispanic-heritage-month?_zs=D0H7m&_zl=Op1J2

Salud Compadres!

PRSA West Texas chapter invites all public relations professionals for drinks, tapas, and conversations about THE best career field!! Join us on Sept. 14 at 5:30 p.m. at La Diosa Cellars (901 17th St.)!

PS: We're buying your first two drinks and will provide complimentary tapas.

Let us know you'll be there: RSVP to [email protected]

Today's PRSA SmartBrief presents two articles that represent opposite ends of the spectrum when it comes to PR.

"When executed correctly, volumetric storytelling should provide a “3D experience, letting the people interact” with the subject, be it a person or a product," says Shlomi Ron, CEO of the Visual Storytelling Institute. The problem with new technologies is that potential can be demonstrated, but practical use is harder to show.
https://martech.org/think-about-marketing-in-three-dimensionPRSA

Not ready to say, "Beam me up, Scotty?"

Rest assured, "Old School practices" — think in-person media tours, manual media research, phone calls, and wire distribution — still have a place in PR.
https://crenshawcomm.com/blogs/four-old-school-pr-tactics-you-shouldnt-retire-just-yet

Professional communicators wield incredible power as influencers in their organizations, industries and society.

PRSA West Texas Chapter members ... you should have the survey via email. Please contact Danette Baker ([email protected]) if you did not receive it.

2022 Anvil Winners were presented May 19 at the Edison Ballroom in New York City recognizing such top brands as UPS, Delta Airlines, St. Jude Children's Research Hospital, and Royal Caribbean. This year’s Best of Silver Anvil Award went to the Office of the Minnesota Attorney General with FGS Global, for their work on Minnesota v. Chauvin, one of the most high-profile and consequential criminal cases of the 21st century.

View PDF of winners at: https://bit.ly/3QIusx1

SPECIAL CONGRATULATIONS to PRSA WTX member Glenys Young (Editor) and Texas Tech University on being named a Bronze Anvil finalist for the university's flagship magazine, "Evermore."

PRSA members - Case studies of past Anvil Awardees also are available when you log in.

Just like you, our members do more than traditional PR most days. Discover how PRSA can lead you to success, no matter what communication field you're in.

Learn more: https://bit.ly/PRSASpellsSuccess

According to Muck Ruck's State of PR 2022 report:
- More than half of PR pros say their top challenge is getting responses from journalists, with agencies (59%) more challenged than brands (43%).
- Most PR pros pitch 4 or more media types—the most popular are online/digital publications, newspapers, magazines and TV.

PRSA membership provides opportunities to learn new skills through complimentary webinars like the one on July 14, "Working with Journalists in the New Communications World."

https://bit.ly/3xrF7Ud