Texas Wine Marketing Research Institute

Texas Wine Marketing Research Institute We are the Texas W**e Marketing Research Institute at Texas Tech University

09/01/2026

Last Thursday, we kicked off W**es of the World at Texas Tech!

Day one was all about getting started, an introduction to the world of w**e and a preview of what’s to come.

From grapes and regions, to w**e styles from around the globe, there’s plenty to explore this semester. Cheers to the start of the journey!

**emarketing **eeducation

08/27/2026

We’re excited to kick off our w**e classes today at Texas Tech University. Our team is prepped and ready to welcome our students and get the semester underway.

We’re looking forward to exploring the w**e industry, from business and hospitality to the many opportunities available in this dynamic field.

(Shoutout to Fernando at the Slide Road Specs - a legend for his customer service and knowledge!)

Here’s to a great semester and plenty to learn along the way!

Learn more: www.go.ttu.edu/W**eBusiness

**emarketing

For younger w**e consumers, our recent studies highlight the need to create tourism experiences that clearly show sustai...
08/24/2026

For younger w**e consumers, our recent studies highlight the need to create tourism experiences that clearly show sustainable business practices and encourage them to join in eco-friendly ways.

www.depts.ttu.edu/hs/texasw**e/resources.php

Texas Tech University **elover **etrails
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The Academy of W**e Research recently posted this piece about our own Dr. Natalia Velikova:"Our next spotlight is on Dr....
08/21/2026

The Academy of W**e Research recently posted this piece about our own Dr. Natalia Velikova:

"Our next spotlight is on Dr. Natalia Velikova, Professor of W**e Marketing at Texas Tech University and Associate Director of the Texas W**e Marketing Research Institute.

Dr. Velikova’s work bridges research, education, and industry, with a particular focus on w**e consumer behaviour, emerging w**e markets, and w**e tourism. As a Certified WSET® Educator, she is also passionate about sharing knowledge and developing the next generation of w**e professionals.

Beyond her academic contributions, she serves as Secretary of the Executive Board of the Academy of W**e Business Research and as Associate Editor of the International Journal of W**e Business Research, playing an important role in advancing collaboration across the global w**e research community.

Swipe through to learn more about Dr. Velikova and her work."

http://academyofw**ebusiness.com
https://www.depts.ttu.edu/hs/texasw**e/index.php

A great tasting room is about more than pouring w**e. It's about creating the kind of experience that keeps guests talki...
08/14/2026

A great tasting room is about more than pouring w**e. It's about creating the kind of experience that keeps guests talking, coming back, and joining your w**e club.

That's exactly what you'll explore in our Fall 2026 Tasting Room & W**e Club Management course.

Class dates: 9/28/2026 - 11/22/2026 (8-wks)
Format: 100% On-line Asynchronous
Instructor: April Reddout, MSML

Whether you're looking to fine-tune an established tasting room or bring fresh ideas to your team, you'll leave with practical tools you can start using right away.

We'd love to have you join us this Fall.

Learn more/Register for Class: https://www.depts.ttu.edu/hs/texasw**e/home.php

**emarketing **elover **e

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Texas Tech University Box 41240
Lubbock, TX
79409

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+18068345846

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