The money making esthetician

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One of my favorite parts of this industry is getting to know the founders behind the brands.

I’ve had the privilege of getting to know Zhamida, and what stands out most is the intention behind everything she creates. She’s not just a founder she’s a licensed esthetician, former spa owner, and the formulator behind every product. (Beleza by Z)

Every formula is thoughtfully crafted with a deep respect for skin health, barrier repair, and true luxury. You can feel the care, education, and purpose behind the brand.

✨ Special Offer: Open a new professional account and receive a FREE full-size product.

If you’ve been curious about Beleza by Z, this is the perfect time to experience what Zhamida has built.

Link in bio. 🤍

✨ Why are more estheticians choosing barrier-focused skincare?

Let us introduce you to Beleza by Z.

Founded by a licensed aesthetician, Beleza by Z was created with one philosophy in mind: healthy skin starts with a healthy skin barrier. Instead of relying on aggressive treatments and harsh ingredients, the brand focuses on corneotherapy principles and barrier repair to help support long-term skin health.

Some of our favorite products include:

💛 BHA Tallow Skin Clarifying Gentle Cleanser & Mask
• Gently exfoliates without compromising the skin barrier
• Ideal for sensitive, reactive, acne-prone, and congested skin
• Supports post-treatment recovery and overall skin health
• Fragrance-free and professionally formulated

💛 Tallow Skin Tint Serum SPF 30
• Mineral SPF protection with skincare benefits
• Helps reduce the appearance of redness and uneven skin tone
• Lightweight, natural-looking coverage for everyday wear
• Available in multiple shades

So why do estheticians love Beleza by Z?

✨ Barrier-focused formulations
✨ Professional-grade ingredients
✨ Supports skin recovery and resilience
✨ Ideal for sensitive, inflamed, and compromised skin
✨ Thoughtfully formulated without unnecessary irritants

Because achieving healthy, glowing skin isn’t about doing more, it’s about using products that work with your skin, not against it.

Have you tried Beleza by Z yet? Tell us your favorite product below or send us a DM to find the best fit for your skin goals!

ChatGPT is my BFF!

I talk about how to hook viewers in three seconds with solutions for acne, ingrowns, and hyperpigmentation. I introduce myself as Maria and share strategies specifically designed to help estheticians attract more clients by getting straight to the point.

🚨 Need clients THIS WEEK? Do this today.

Stop overcomplicating it.

Post 3 stories:

1️⃣ Show your face.
Tell people who you are and what you do.

2️⃣ Share what you specialize in.
What problem do you solve? Acne? Hyperpigmentation? Aging? Tell people how you help.

3️⃣ Post a before & after.
Show the transformation and end with a clear call to action:
“Book now.”

Then here’s the part most estheticians skip…

Wait 1–2 hours and go through everyone who viewed your stories.

Start conversations.

Introduce yourself.
Ask about their skin concerns.
See how you can help.

Too many estheticians make their content about themselves:
“Look how amazing I am.”

Instead, make it about the client:
“How can I serve you?”

The best service providers don’t wait for clients to come to them. They create conversations.

Remember: this is a numbers game.

The more people you connect with, the more opportunities you create.

Have you tried this strategy before?
👇 Let me know in the comments.

Stop Making Your Marketing About You.

One of the biggest mistakes I see estheticians make is that their marketing is all about themselves.

“Look at my certification.”
“Look at my treatment room.”
“Look at this before and after.”

Meanwhile, your potential client is thinking:

“Can you help my acne?”
“Can you help my pigmentation?”
“Can you help me feel more confident?”

Most clients don’t care how many classes you’ve taken.

They care about whether you understand their problem and have a solution.

When you’re creating content, stop asking:

“What do I want people to know about me?”

Start asking:

“What does my client need to hear today?”

Are you talking about the client experience?

Or are you talking about yourself?

Because those are two very different marketing strategies.