The Worldwide Santa Claus Network

Introducing the WSCN Summer AI Series!

Artificial Intelligence is changing the way we learn, communicate, market, create content, and operate our Santa businesses.

That's why the Worldwide Santa Claus Network is launching a special Summer AI Series, held on the Second Monday of each month, beginning tomorrow, June 8th.

Our first session is:
AI & The Claus Portrayal Artist
A SWOT Analysis Through 3 Pillars
We'll explore AI through the lens of:
🎅 Authenticity
🎄 Capability
💰 Profitability

In addition to the SWOT analysis, we'll share real-world examples of AI-generated content created specifically for Santa and Mrs. Claus portrayal artists, including practical ways AI can be used in marketing, communication, content creation, and business operations.
📅 Monday, June 8th
🕔 5:00 PM Pacific
🕗 8:00 PM Eastern
💻 Via Zoom

These Sessions Are a FREE BONUS to:
✅ Basic Members ($37 Annual Membership)
✅ Gold Members
✅ Platinum Members

Registration is available now on your Hub Page.

Whether you're already using AI or simply curious about it, this session will help you better understand the opportunities, risks, and practical applications of this rapidly evolving technology.

We look forward to seeing you there!

The Summit starts in about 1-HOUR!!!

THIS SATURDAY... 6-Hours of EXTRAORDINARY Professional Development for Santa & Mrs. Clauses worldwide.

ALL FREE VIA ZOOM...

SPOSORED AS A FREE GIFT COURTESY OF The Worldwide Santa Claus Network!!!

REGISTER HERE:
https://worldwide-santa-claus-network.com/claus-summit-2026/ :-)

The FREE Worldwide Santa Claus Summit THIS SATURDAY!!!
✅ FREE 6-Hour Santa School
✅ LIVE on Zoom
✅ Inspiring Speakers
✅ Practical Takeaways
✅ Networking & Q&A
✅ Real-World Santa Wisdom
✅ Claus portrayal artists from around the world
📅 Saturday, May 30, 2026

Register now on your HUB page at:
https://worldwide-santa-claus-network.com/content-by-member-level/

Absolutely FREE for all WSCN members, including FREE members. Everyone is welcome!

Don’t miss this spectacular 6-hour event filled with inspiration, connection, encouragement, and practical ideas to help elevate your Clausian journey.

FREE WSCN SANTA SCHOOL — TODAY!
Social media has changed the world of Santa Claus portrayal.

Use Facebook, Instagram, TikTok, YouTube, & more to:
✅ Increase bookings
✅ Build your personal brand
✅ Create new income streams
✅ Stay visible year-round
✅ Spread the Christmas Spirit online

Join us for:
🎄 20 Powerful Ways Santa Claus Portrayal Artists Can Use Social Media More Effectively

📅 TODAY — Wednesday, May 27th
🎓 FREE Worldwide Santa Claus Network

👉 REGISTER HERE:
https://worldwide-santa-claus-network.com/3-secrets-intro-session/

FREE SANTA SCHOOL TODAY...

Register here:

FREE SANTA SCHOOL: HOW TO BE A GREAT SANTA STORYTELLER - Santa Claus School | Professional Santa Training | University The Santa Claus Conservatory | Worldwide Santa Claus Network The next live Zoom session is on WEDNESDAY, May 20th, at 5:00 PM Pacific / 8:00 PM Eastern https://2024-wscn-2.s3.us-west-2.amazonaws.com/WSCN+Why+3+6-20-25.mp4 Join us for a special FREE Worldwide Santa Claus Network session all about: How to Be a Great Santa Storyteller Every unforgettable Santa e...

TONIGHT is our Platinum Members Check-In & Mentoring Session!

This is our monthly Platinum-level gathering where we dive deep into advanced opportunities for Santa & Mrs. Claus portrayal artists who want to expand their reach, impact, and income through multiple platforms.

Potential topics for tonight include:
• Getting signed by a talent agent
• Self-submitting for auditions
• Self-tape auditions
• TV commercials & entertainment industry opportunities
• Brand deals & brand ambassadorships
• Becoming a corporate spokesperson
• Social media shoots & content creation
• Influencer opportunities & paid brand mentions
• Unboxing videos & sponsored content
• Direct viewer payments
• Video messages & virtual visits
• Multi-Platform Santa™ opportunities
• Off-season opportunities
• And anything else YOU want to discuss!

Platinum Members… come prepared with your questions and a list of topics you’d like to cover so we can make tonight’s session as valuable and transformational as possible.

Looking forward to seeing you there!

HAPPY SUNDAY! :-)

I just added Mk Haley's TEDx talk "SANTA" to

https://worldwide-santa-claus-network.com/upcoming-sessions-week-of-may-18-2026/

If you haven't had the chance to experience Mk in our prior "SUMMITS" or "CLAUS CRAMS," please watch this video... You're in for a treat.

worldwide-santa-claus-network.com

FREE SANTA SCHOOL – Open Q&A Session (TONIGHT!)
Have questions about portraying Santa… your business… or what’s next for you? Bring them. Nothing is off-limits.

https://worldwide-santa-claus-network.com/3-secrets-intro-session

This is your opportunity to ask anything—get real answers from real-world experience—and walk away with clarity, confidence, and direction.

Here are just a few of the questions you might be thinking about:
Should I charge as Santa… and how much should I charge?
How do I get more bookings—especially home visits and company parties?
What’s the best way to land season-long appearances?
How do I improve my grooming, wardrobe, or overall look?
How do I turn this into real income—including off-season opportunities?
Can I become a brand ambassador or social media influencer as Santa?
What separates someone who gets a few bookings… from someone who builds a thriving Santa business?
And of course… anything else that’s on your mind.

Whether you’re just getting started or looking to take things to the next level, this session is designed to support you.

👉 Bring your questions. Leave with answers.

Join us TONIGHT for this special FREE Santa School Open Q&A Session.

Over the years, I’ve intentionally expanded the ways I serve as Santa. Today, I operate across seven distinct service areas, and here’s the key:
each one is marketed differently, to a different ideal client, with a different purpose.

Early on, the core of my work was in-person home and company visits. For many years, I averaged right around 100 personal appearances each season, which included paid visits and not-for-profit appearances. That foundation mattered—it taught me how to deliver a meaningful, authentic Santa experience in real living rooms, offices, and community spaces.

Around 2012, I began expanding beyond that single lane. I leaned into video messages and live video visits, and that expansion accelerated dramatically during the pandemic. Today, those virtual offerings—primarily through Zoom, Skype, and Teams—are a major part of my work.

From there, additional service areas naturally emerged:
• Entertainment industry work: television commercials, music videos, TV shows, and related projects
• Upsells and enhancements for clients, such as providing a throne or add-on video messages
• Social media as a direct revenue stream, not just an advertising channel
• Brand ambassadorships, working directly with companies aligned with the Santa brand
• Not-for-profit and mission-driven appearances, woven intentionally into each area of impact

Some of these streams generate income. Some are about service, visibility, or long-term opportunity. Together, they form a balanced ecosystem.

The marketing for each stream is very deliberate. The goal isn’t to be everywhere—it’s to be found by the right people in each lane. That includes:
• A strong, marketing-oriented website
• Platforms like GigSalad and others where specific clients are already searching
• Industry-specific positioning for entertainment and brand work
• Social media used both for visibility and direct monetization

Here’s what that looked like last year:
• 1,000+ video messages
• Nearly 100 live virtual visits
• Fewer than 20 in-person personal appearances

And here’s the part that matters most to me…

I had more fun than ever.
I had more time with my family and my grandkids.
I showed up for Christmas concerts, school events, and real life.

And the work produced over $44,000 in income.

It was hands-down the best season I’ve ever had—not because I worked more, but because I worked smarter, more intentionally, and more aligned with how I want to live.

This is exactly the kind of approach we teach at the Worldwide Santa Claus Network—how to think beyond a single income stream and build a sustainable, joyful Santa business.

If this resonates with you, I invite you to join us for our FREE Santa School:

TODAY at 1:00 PM Pacific Time
We’ll be talking about practical, real-world ways to approach your Santa business with clarity, creativity, and purpose.

FREE SANTA SCHOOL: OPEN Q &A - Be The Santa EVERYone LOVES! - Santa Claus School | Professional Santa Training | University The Santa Claus Conservatory | Worldwide Santa Claus Network The next live Zoom session is on TUESDAY, December 30th, at 1:00 PM Pacific / 4:00 PM Eastern– https://2024-wscn-2.s3.us-west-2.amazonaws.com/WSCN+Why+3+6-20-25.mp4 Are you ready to take your portrayal to the next level and uncover untapped opportunities? Join us for a FREE Zoom session, “OPEN Q...