07/22/2026
If you’re a marketer, creator, or entrepreneur, part of your job description means you need to see where culture is headed. 💼
CONNOR LIM (Co-Founder & CEO, IDL) noticed a true gap in the market. People wanted a place where they could cheer on dancers in the same way they root for traditional sports games. The only problem? It didn’t exist yet.
That’s why the International Dance League was formed.
In our latest Marketing for the Now podcast, PC ᵍᵐ sat down with Connor to hear the inspiration behind the IDL, how it created a superfan base (they’re generating 20 billion views across social 👀), and solidified its place as one of the biggest, up-and-coming sports taking over globally.
The episode goes LIVE today at 12pm and is a true masterclass for marketers in finding opportunities that are already out there, but are waiting for somebody to see it and turn it into something legendary.
🔔Check out our YouTube and Spotify using the link in our bio and turn on post notifications to be the first to see it.