USC Annenberg School for Communication and Journalism

Help Trojan Students and Employees Impacted by L.A. Wildfires I am fundraising at USC and invite you to support this great project I am passionate about:

Another incredible semester at ! From the very first day of classes in the brand new ASC auditorium to the final day of exams, our USC Annenberg community continued to inquire, innovate and lead at the global crossroads of media, technology and culture. This fall, our students, faculty and staff engaged in important conversations about the future of the sports industry, covered elections across the country in real time, explored the future of audio streaming and contributed to groundbreaking research and scholarship across their areas of study and expertise. We learned about the evolution of K-pop, campaign trail reporting, artificial intelligence, diversity and inclusion in entertainment, mental health communication and more. Grateful for our incredible community and their contributions to the future of communication, journalism and public relations.

Celebrating outstanding students Daniel Palmore and Hayes Flanagan, the 2024 recipients of the Chick Hearn Memorial Scholarship! 🎙️
 
Palmore and Flanagan were honored during halftime at the game on Saturday, Nov. 23. Between their academic accomplishments and internships at some of the biggest media organizations in today’s sports ecosystem, this year’s awardees have already built a strong foundation in broadcasting, media and storytelling across the sports landscape. ✨
 
Congratulations, we can’t wait to see where your career aspirations, paired with support from the scholarship, will take you next! 💜💛

Kick-start your college experience with pre-college programs for high schoolers! This summer, students in USC Annenberg’s pre-college programs can explore the world of sports journalism, engage in digital storytelling and learn more about media literacy in the age of disinformation. Learn more about how to apply and earn college credit, interact with USC faculty and experience college life at precollege.usc.edu

USC Life Trustee Wallis Annenberg receives National Humanities Medal in White House ceremony The longtime USC supporter’s philanthropy has influenced education, arts and culture, conservation, aging and wellness.

Congratulations to our Class of 2024! As you embark on your next adventure, don’t forget the wise words of Billie Jean King, “Actively listen, pay attention, be curious, be nimble…and never lose sight of your dream.” We can’t wait to see all you will accomplish — welcome to the Trojan alumni family!

commencement day is here, and we are so excited to celebrate the next generation of communicators, journalists and public relations professionals as they reach this milestone. Learn more about some of our incredible graduates and their unique USC Annenberg experiences: https://annenberg.usc.edu/commencement

Looking for more info on our commencement ceremony celebrating the Class of 2024? Here’s our guide for grads and guests with everything you’ll need to know. Questions? Visit https://commencement.usc.edu/

2024 Commencement Information

Commencement Update, April 25, 2024 This update provides information about our upcoming 2024 commencement events. To ensure we host commencement activities and celebrate our graduates safely, we will be implementing additional security measures. These include ticketing of all commencement events taking place on May 8-11 and directing....

The future of climate journalism is in the hands of the next generation of communicators that we’re training here at USC Annenberg and we have the USC Annenberg Center for Climate Journalism and Communication to help guide us. Yesterday, the center held a once-in-a-lifetime event in the Annenberg Forum featuring a conversation between Dean Willow Bay and legendary activist and actor Jane Fonda.

Fonda spoke to the USC Annenberg community on everything from the importance of climate reporting and local and national elections to how film and media storytelling can impact awareness and activism, motivating an overflowing audience to action. Following Fonda’s remarks, Los Angeles Times journalists Sammy Roth and Faith E. Pinho sat down with Climate Center director Allison Agsten, to discuss climate journalism and communication, including the importance of meeting varying audiences where they’re at when reporting on such a complex topic. Thank you to all who attended for supporting this important conversation and work!

Jane Fonda brings her story of climate activism to USC Oscar winner inspires students during talk with USC Annenberg’s Willow Bay.

So excited to announce that sports icon and equality champion Billie Jean King will be our 2024 commencement speaker! The first female athlete to receive the Presidential Medal of Freedom, she has carved an unparalleled legacy as a renowned tennis player and a pioneer for equal rights and inclusivity. https://annenberg.usc.edu/news/spotlight/billie-jean-king-headlines-usc-annenbergs-2024-commencement-ceremony

USC Annenberg is partnering with the Scripps Howard Fund to build America’s premier open-source investigative reporting education program. Professor Mark Schoofs and adjunct instructor Kevin Reyes will lead the initiative aimed at supporting the next generation of investigative journalists.

USC Annenberg and Scripps Howard Fund launch open-source investigative journalism program Open-source investigative journalism uses publicly available information — from satellite imagery and social media networks to online databases — to reveal powerful untold stories. It often requires technological savvy, computational tools and other advanced techniques to search through vast amo...

“Generative AI poses the biggest threat to press freedom in decades, and journalists should act quickly to organize themselves and radically reshape its power to produce news,”writes communications professor Mike Ananny and New York University's Jake Parr as part of the Knowing Machines project at Harvard University's Nieman Journalism Lab.

Read more:

Press freedom means controlling the language of AI Generative AI systems act like "stochastic parrots," using statistical models to guess word orders and pixel placements. That's incompatible with a free press that commands its own words.

In episode 13 of imPRessions by PR professor Stefan Pollack's The Pollack Group, Jenn and Kalli chat with alumna Lisa Townsend Zakroff, General Manager at Mekanism and novel advertising expert who has developed campaigns for some of the biggest names in the world. Tune in for compelling insight into where the advertising industry is headed in the future!

ImPRessions E13: The Future of Advertising | Episode 13 In episode 13 of imPRessions, Jenn and Kalli chat with Lisa Townsend Zakroff, General Manager at Mekanism and novel advertising expert who has developed campaigns for some of the biggest names in the world. Tune in for compelling insight into where the advertising industry is headed in the future!