BluPaths

How to use PR and social media during crises These strategies should work in tandem when a firestorm hits your organization. When used properly, your reputation can bounce back more quickly.

Why You're Not Getting Customers From Social Media New study shows how Facebook likes alone don't cut it.

Senator Cory Booker on tech regulations and social media slacktivism: ‘We cannot get left behind’ Tech innovation is moving fast, and Senator Booker wants us to keep up.

Facebook policy chief: social media must step up fight against extremism Speaking at SXSW, Monika Bickert calls for social networks to build ‘counter-speech’, responding to extremism and hate speech with broad opposition

Getting a sharper picture of social media’s influence New research shows that buzz plays a greater role than previously thought in getting consumers to buy and that the pool of the most effective influencers is largely untapped.

How Verizon's Yahoo buy will reshape the digital ad marketplace Verizon's recent acquisition of Yahoo suggests that it is looking to scale, but is it enough to catapult the company into the league of Facebook and Google? Columnist James Green explores.

CMO Today: Dentsu Snatches Up Data-Driven Ad Firm Merkle Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.

Advertising executive purchases Broad Street Media community newspaper group Broad Street Media Richard Donnelly, president of Donnelly Distribution (Pennsauken, New Jersey), announced today that he has acquired Broad Street Media and its affiliates. The Philadelphia-area c…

Gannett to Acquire Digital Marketing Solutions Company ReachLocal, Inc. | Business Wire Gannett Co., Inc. (NYSE: GCI) and ReachLocal, Inc. (NASDAQ: RLOC) announced today the ex*****on of a definitive merger agreement whereby Gannett

News Corp to buy APN's Australian regional media division for $36.6m Company will take over 12 newspapers, including 130-year-old Northern Star and Sunshine Coast Daily, 60 community publications and 30 websites

Condé Nast Is Connecting Media Consumption and Purchase Data to Improve Branded Content Like many of its peers in the media space, Condé Nast is delving deeper into the data game. Today, the publisher is announcing the launch of Condé Nast Spire, a new division that will focus on finding links between consumers' purchasing activity and their content consumption by connecting Condé's ow...

Gawker Media Announces Purchase Agreement with Media Company Ziff Davis Gawker is filing for bankruptcy, and after that news broke earlier this afternoon, the Gawker Media Group announced in a press release they're entering into an