USC MS in Public Relations Innovation, Strategy and Management

Join us for a MS in Public Relations, Innovation, Strategy and Management information session with our admissions advisors. Learn all about the program, and ask your pressing questions during the Q&A session.

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Hear from Javon Johnson '24 and his learning experience in the PRSM 555 class, Emerging Game-Changers for Communication Practitioners ➡️

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Step into the future of PR with USC Annenberg’s MS in PRISM program, where the evolving creator economy, influencer marketing and data-driven storytelling come together to shape bold strategic communicators ready to lead in a rapidly changing digital world.

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Open PRISM of Opportunities in the Evolving Creator Economy Learn more about how the MS in PRISM program at USC empowers students interested in the creator and influencer space.

It’s our favorite day of the year. Congratulations, Trojans! 🎓✌️🎉

Don’t miss the upcoming Priority Review Deadline for the MS in Public Relations Innovation, Strategy and Management program! Apply now and receive early consideration for Fall 2026.

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The USC Annenberg Center for Public Relations’ 2026 Global Communication Report reveals a “quiet shift” in corporate communications where polarization is driving more cautious, situational engagement. With 91% of PR professionals saying polarization has elevated the importance of PR, the Center’s latest research highlights how strategy, influence and the role of communicators are rapidly evolving.

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Global Communication Report The annual Global Communications Report conducted by the USC Center for Public Relations is designed to provide insight into the evolution of the global communications industry by analyzing emerging trends. Each time we survey professionals working in the field, we discover new insights into what ma...

Olympic champion Lindsey Vonn — athlete, best-selling author, philanthropist and investor — will deliver the 2026 commencement address!

Meet Steven Reed. From roles at Google and Apple to finding his why, Steven's journey through USC Annenberg's MS in PRISM program reveals a story of choosing purpose over metrics.

Read how he’s shifting toward ethical, human-centered communication and stepping into rooms he once thought were inaccessible: https://buff.ly/hJmY9A5

Meet MS in Public Relations Innovation, Strategy and Management Professor Tiffanie Petett, and hear her insights on influencer marketing.

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