School of Ikigai

Day 1 of Our Why — The Origin Story

“التحرر” (Al-Taḥarrur) — Liberation

So, I spent the last 9 months…

🪾 Building systems
🪾 Learning AI
🪾 Attending webinars
🪾 Consuming everything I could get my hands on

And after surviving another winter of -40° weather, staring at a white screen inside while looking out at a world covered in white snow, I realized something.

My energy had become tangled in hustle culture.

I was absorbing the urgency of industry leaders.
I was feeding the fear of falling behind in AI.
I was consuming far more than I was creating.

Everything was being poured into ChatGPT, courses, podcasts, newsletters, frameworks, and strategies.

Until one day, 9 months later, I looked up and realized:

👉 I had become a tree with deep roots but no fruit.

Growing.
Learning.
Expanding.

Yet somehow disconnected from the very thing that brings life.

Creation.

There was so much noise.
Everyone had an answer.
Everyone had a blueprint.
Everyone was selling certainty.

Do this. ❌
Don’t do that. ❌
Post this way. ❌
Build it that way. ❌

Beautiful content everywhere.
But something essential was missing.

The Human Connection.
The Human Experience.
The Human Energy that naturally draws people in.

So I did something unexpected.

I gave the last 9 months back to the internet.

🗑️ I threw the robotic energy in the garbage.
🌊 I let the water wash away what no longer belonged.
🌱 I returned to myself.

Because what I finally realized was this:

My burnout wasn’t exhaustion.
It was misalignment.
I wasn’t breaking down.
I was breaking out.

🍃 Breaking out of a system that was never built for me.
🍃 Never built for my vision.
🍃 Never built for what The School of Ikigai was truly meant to become.

And for months, I couldn’t tell the difference.
Because from the outside, it looked like success.

Accelerators.
Awards.
Recognition.

Programs that cost more than most people’s rent.
Opportunities people dream about.

But inside?
I was building empires I couldn’t live in.

Have you ever looked at everything you’ve achieved and still felt… nothing?

That was the mirror the last 9 months handed me.

And what I saw changed everything.

👇 More in Comments

Allow us to reintroduce ourselves
Not as a business
Not as a company
Not as a school

Just one human to another

This is our Brand Manifesto — think of it like a blind date and we’re just introducing ourselves so we can call in our aligned community & tribe 🤍

#عربية

Most people build businesses to make money.

I built one because the thing I needed didn’t exist.

No framework held my roots. No coach spoke my language. No school understood that purpose isn’t a productivity hack — it’s a way of being.

So I became the school.

Swipe to see how it happened →

゚

You’re not broken.
You’re just operating without a map.

The world…
…just slowly convinced you that the original version of you was the problem.

Too sensitive. Too ambitious. Too much. Not enough.

And you — brilliant, capable you — believed it.

Remember who you were before the world boxed your becoming.

That’s the question the School of Ikigai was built around.

Not “what do you want to achieve?”
Not a traditional Venn diagram.

Your existence is much more spiritual than that!

You are Sacred Magic,
You are Energy,
You are someone’s Solution.

Who were you before you started performing? Before you began forgetting your magic?

7-Day Ikigai Reset. June 1ST. $33.
Comment “IKIGAI” to get on that Waitlist.

Top 5 out of how many?

We didn’t campaign —
YOU voted.

We just showed up and < You > shaped the impact.

For the kids who were told survival was enough.

For the families who rebuilt identity from rubble.

For every young person still waiting for someone to say you matter.

That’s our Purpose, Our Ikigai.

And the people searching for theirs, found us that way.

Thank you to everyone who voted, who believed, who shared — you didn’t just support a program.

You said yes to a dream that deserves more than just getting by.

Ikigai Kids is coming.

For now, we say thank you to and everyone for believing and supporting our vision and mission.

🌱 School of Ikigai

I lost 5,000 followers the day I became more than a bachata page.
And it was the best thing that ever happened to me.

Here’s the realization that stopped me mid-build:

I created a school before I built its foundation. 🧱

I had offers. I had a concept. I had a name.
I didn’t have a clear answer to three questions:

→ Who am I?
→ Who do I serve?
→ What do I actually offer?

My BachataFemmes page was clear.
Women’s empowerment through movement. 💃🏽
People knew exactly what they were getting.
Engagement was undeniable.
I became the FIRST female empowerment page on Instagram, went viral with 3.5 Million TikTok hashtags and an impact reaching 100 countries in 17 months.

Then I evolved — into the educator, the healer, the trauma alchemist, the breathwork facilitator, the activist. 🌿
And I tried to pour ALL of that into a school without first rooting it.

The numbers told me the truth before I was ready to hear it. 📉

This week I woke up feeling directionless.
Like I’d been building in the air. ☁️

And then I remembered something my bachata coach told me before my competition in Canada.

I walked in expecting to learn advanced combinations.
She looked at me and said:
“No. We’re going back to basics.”

“Are you serious?” I chuckled.
“Do you want to win?” She replied back?

The results?
3x 1st Place Medals
1x 2nd Place Medal
1x 3rd Place Medal

Eight years later — that very lesson became the operating system of my entire Earthpreneurial journey.

(Coach in second image)

Before extravagant vision, you need roots. 🌱

The School of Ikigai isn’t just a wellness brand.

It’s a container for collective liberation — healing, direction, and purpose — rooted in my Arabian heritage and the bridge I’m building between east and west. 🌍✨

I don’t know exactly what it becomes.
And for the first time, that doesn’t scare me.

Because I know who I am. Who I serve. And why this work matters.

That’s the foundation. 🧱
Everything else is choreography. 💫

I want the school to be shaped by our lived experiences.
May this share be a stepping stone towards that.