Content Marketing with Akansha

A smiling prospect is more likely to seal the deal.

If you can make your customers smile without compromising on your brand message, why not?

Yes, it can be a tad challenging to write humorous copy.

But that’s what I’m here for. Aren’t I?

Heroes, Villains, Rebels, Fools and many more stereotypical personalities & characters have always been there & still are.

Look across numerous archetypes & ask if your brand resembles any of these. For example, Nike is a hero archetype. It is all about following your passion, making the right choices & overcoming limitations.

Here are 3 major benefits of choosing a brand archetype:-

It differentiates your brand
It makes your brand more human
It helps your brand to make a deeper connection with its target audience

People don't buy commodities. They buy emotions- be it a sense of belongingness, motivation, confidence, reputation or what not.

So, what is your brand archetype?

Because some words can just add that oomph factor! Here are a few power packed words to make your copy extra enticing.

Understand your audience.

Which social media platforms do they use the most?

What do they want?

What are the solutions in the market already available to them?

How is your solution different?

Understand your audience thoroughly & your copy will come to you.

Is grammar important in copywriting?

My first reaction to this was “Duh, it must be”
Turns out it’s not 🧐

You see. Copywriting is more like talking. Do we always talk in immaculate grammar? 🤷

So, while you’d want to utilize this grammatical license in your copy, it’s important to ensure that you DON'T OVERDO it.

Here's a checklist that can help:-

🎯Make sure your copy makes sense

🏁Ensure that any grammatical error (if any) is there intentionally

📝Online grammar tools may not work for copywriting so it’s important that you develop expertise in the language

💆Take a breather and then review your copy objectively

After all, great copy allows you to connect with people, so it’s important to keep it humane🌺

Can I use the Xerox machine because I am getting late?
This classic example from a 1978 study showcased the power of "because". By using such a simple psychological trigger, you can evoke a sense of trust from your audience. I have used it for multiple brands and it just works.

Still seems like too much to handle? You can always hire a professional copywriter (psst..I am right here) for all your content and copy needs.

Check out my portfolio here https://mongiaakansha.wixsite.com/website-1. Your first call is always free!

Because instagram seems to capture and bring out creativity like an eager audience at a Book Reading.
Do tell me your views about this piece.

Midnight moorings that get me inkling thoughts, accepting them as they come to be shared one day perhaps or not. Do tell me your thoughts.

# writing

"Gratitude is wine for the soul. Go on, get drunk". - Rumi
Here are 5 reasons to cultivate the habit of practising gratitude daily and see your life unfold for better.❤️

Watch this reel by akansha_mongia01 on Instagram 1 Likes, 0 Comments - Akansha_mongia () on Instagram

Do you find yourself looking at your watch or faking a cough while trying to translate that one sentence from Hindi to English? Here are 5 tips to speak english fluently, with no hesitation and no translation.
Do like, share and let me know your thoughts in the comment section.

You can also follow me on insta at eng.lit.withakansha
See you🎉

5 tips to speak english fluently Get a peek into 5 insights I developed over time to gain better fluency in english. ...