Platform Seven

We are the alternative route.

Whether education work(ed) for you, you gave up, or you never bought into it in the first place, Platform Seven will guide you and show you how to nail your life.

09/14/2026

What an incredible couple of days!! Flew in from the US to join more than 6,000 founders and entrepreneurs at Ideas Fest last week.

A huge thank you to Simon Squibb | the DREAM guy and the HelpBnk team for inviting me to speak at Dreamland about the reality of starting and building a business.

The conversations didn’t end when I left the stage. I also spent time mentoring founders, hearing about the businesses they’re building, the challenges they’re facing and the ideas they’re ready to bring to life.

It was also great to finally see so many familiar faces away from the screen and connect in real life, as well as meeting plenty of inspiring new ones.

Thank you to everyone who came to the talk, joined me for a mentoring session or stopped to say hello and to all those working behind the scenes bringing it all together. 🙏

Holly Mann Rich Hayes Adam Smith

09/04/2026

Before Airbnb became worth billions, its founders sold cereal to survive.

But the cereal isn’t the most useful part of this story.

Airbnb eventually grew because its founders understood that they didn’t have an accommodation problem.

They had a trust problem.

When sales are slow, most founders assume they need more leads or more marketing.

Before spending more money, ask:
1. Do people clearly understand what I’m offering?
2. Do they trust me to deliver it?
3. Is there any risk or friction making it harder to say yes?

Sometimes demand isn’t the problem.

Something is simply getting in its way.

📌Save these 3 questions for the next time sales slow down.

09/03/2026

Before Airbnb became worth billions, its founders sold cereal to survive.

But the cereal isn’t the most useful part of this story.

Airbnb eventually grew because its founders understood that they didn’t have an accommodation problem.

They had a trust problem.

When sales are slow, most founders assume they need more leads or more marketing. Before spending more money, ask:

1. Do people clearly understand what I’m offering?

2. Do they trust me to deliver it?

3. Is there any risk or friction making it harder to say yes?

Sometimes demand isn’t the problem.
Something is simply getting in its way.

📎 Save these 3 questions for the next time sales slow down.

08/31/2026

Excited that I’ll be speaking at Ideas Fest next week 🙌

I’ll be on the Acorn Stage across both days, sharing some of the biggest lessons I’ve learnt from starting, growing and eventually selling an 8-figure business.

Wednesday 9th @ 10am
What Starting an 8 Figure Business Actually Taught Me

Thursday 10th @ 11.30am
Growth Isn’t Glamorous - Here’s What Actually Works

I’ll also be running 1:1 mentoring over the 2 days, which I’m really looking forward to. I love getting into the real stuff founders are dealing with and offering my help.

There’s a brilliant line up of founders, speakers and mentors involved, so it will be a great few days.

Thanks so much to Simon Squibb | the DREAM guy, Adam Smith Rich Hayes HelpBnk and the team for having me.

If you’re around, come and say hello 🙂

To find out more and get your ticket:
https://ideasfest.uk/speaking/ricky-debccc

06/03/2026

The dangerous thing about perfectionism is that it feels productive.

You’re refining. Tweaking. Improving.

So it doesn’t feel like procrastination.

But if you’ve spent weeks, months or even years getting something “ready” without putting it in front of a real customer... you might not be perfecting it.

You might be protecting yourself from finding out whether it actually works.

Because the fastest way to learn isn’t more planning.

It’s feedback.

The market doesn’t care how long you spent building it.

It only cares whether it solves a problem.

📌 Save this for the next time you catch yourself waiting for “perfect” and don’t forget to follow .seven for more.

05/13/2026

Watching football made me realise how reactive most people are in business.

One good week and they think they’ve cracked it.
One bad week and they spiral.

The people who tend to win long term usually stay somewhere in the middle.

Steady, clear headed and non reactive.

That emotional control is a serious advantage 👊

05/06/2026

If you’re building something right now, there’s a good chance you’re putting all your focus on whether the idea is good enough, strong enough, different enough.

But the longer I’ve spent around entrepreneurs, the more I’ve realised that the quality of the idea is only one part of it.

The harder part is surviving long enough emotionally, mentally and financially to give that idea time to evolve, improve and eventually find traction.

Because pressure changes people.

When time starts running out, people rush decisions they normally wouldn’t make, abandon things too early or convince themselves something isn’t working simply because it hasn’t worked yet.

And that’s why runway matters so much.

Not just financially, but psychologically.

The ability to stay calm enough, patient enough and committed enough to remain in the game while things are still uncertain is often the difference between something failing… and something eventually clicking.

📌 Save this for the moments where doubt starts getting loud and follow .seven for more perspective on entrepreneurship and growth.

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