SofTap Inc

09/25/2026

New TapTalk podcast episode out now!

Are Hair Strokes REALLY Worth It? 🤔

Hair strokes are “cancelled”… or are they?

There’s been a recent debate in the permanent makeup industry about whether hair-stroke brows age poorly and whether artists should be moving toward powder brows exclusively. But is the problem actually the hair-stroke technique or is it the way we approach pigment, depth, and technique?

09/02/2026

Microblading? Think again 👀

These hairstrokes are softly created with precise, controlled taps using the Softap hand method.

Just a 16 curve, Mahogany + your delicate touch doing their thing.

Would you try hand-tapped hairstrokes?

Learn the method + shop the tools at softaps.com

08/18/2026

Think blue brows are always a pigment issue? Nope.

Pigment healing cooler than expected is not always because someone chose the "wrong" color.

How deeply color is implanted can change the way it appears through the skin. Even a warm pigment can heal cooler when it's implanted too deep.

Pigment matters. Technique matters a lot.

It's one of the reasons we're so picky about predictable pigments AND teaching a gentle, controlled permanent makeup technique at SofTap.

Save this one for the next time you see a mystery blue brow in the wild, and see if you can figure out if it was pigment, technique or both 👀

Learn more about SofTap pigments+ the SofTap hand method at softaps.com

08/11/2026

Fresh brows can fool anyone. Healed brows tell the truth 😘

Permanent makeup, tattoos, ink in living skin, it changes over time. So maybe it’s important to choose pigment that’s high-quality, safe, free of mystery ingredients, and designed to fade predictably.

SofTap pigments are carbon-free, manufactured under strict standards, and made to age gently because your clients deserve to have PMU that looks good on day 1 and day 500.

Beautiful now is nice. Beautiful later is better.

Shop SofTap pigments at softaps.com

07/29/2026

That’s a lot of needles 👀

This lip was created with Innocence and a combination of the SofTap 24 fine, 33 round, and 114 (yes, 114 needles). Each needle has a different job, and we're showing you how to use them.

Join our FREE virtual lip demo on August 7 at 10 AM PST to watch the technique in greater detail and ask questions live.

Access is available to SofTap email subscribers. Join the list through the link in the comments. 👄

Would you try the 114 on lips, or do you have a different favorite?

07/16/2026

Soft powder brows. Rich color. Gentle control.

And healed results artists and clients love.

These gorgeous brows were created with the iconic SofTap 12, paired with Mahogany, for balanced definition on dark skin.

Can you peep the Blockaid pre-numbing for the next procedure? 👁️

This is what SofTap does best: beautiful results, precision, and complete control with every tap.

Your tools matter. Technique matters.

Results matter most.

Shop professional SofTap needles, pigments, and find training at softaps.com

07/09/2026

Welcome SofTappers!

Freshly done permanent makeup always looks bold, crisp, and Instagram-worthy... but here’s the truth: that’s not the final result.

In Episode 5 of Tap Talk, we’re breaking down the “pretty little lie” behind fresh PMU photos and why they can set unrealistic expectations.

We dive into:

- Why fresh brows, lips, and eyeliner always heal differently
- How pigment softens, fades, and can even shift in tone over time
- Why healed results matter more than fresh results
- The importance of touch-ups and choosing pigments with long-term results in mind
- What every client should know before booking their PMU appointment

Whether you’re a PMU artist or someone considering permanent makeup, this episode is all about transparency, education, and setting realistic expectations.

Listen to this new Podcast episode of Tap Talk and all the others on Spotify, Apple, YouTube, and RSS today!

07/07/2026

Tiny tail. Big control. Very SofTap.

Eyeliner tails are one of those details that look simple until you're the artist holding the tool.

This small area takes precision, excellent stretch, pressure awareness, and a steady hand.

The SofTap hand method gives artists a more controlled way to build delicate permanent eyeliner.

👀 Can anyone name the needle used here? Comment your guess below!

Want better tools, better training, and better healed results?

Shop SofTap tools or train with us at softaps.com

06/27/2026

Show time! Come see us at booth 1144 Saturday -> Monday! Make sure to get to room N204 first thing this morning for our Painless Permanent Makeup session and demonstration with Athena from our YouTube channel and Tap Talk podcast! We’ll also be working on live models at the booth, so stop by if you want to see what SofTap and the hand method is all about! Happy Tapping everyone!

06/11/2026

Starting on July 6th we’re hosting another eyebrow course! This one’s for brand new PMU artists, cross-over artists (tattoo, esthetics, microblading, machine PMU etc.), and artists seeking structured fundamentals-first brow training. No prior permanent makeup experience required! Make sure you visit our SofTap Training website and get signed up in time to receive your kits before the start date of July 6th! Happy Tapping!

Launch or expand your PMU career with SofTap’s hybrid academy for brows, eyes, and lips. Online learning plus guided hands-on training.