Apptegy

09/24/2026

Who owns communication at your school? A principal, teacher, office manager, or everyone at once?

This case study explores how Public Schools and Jefferson County Schools in West Virginia built school-based communication models that fit their budgets, reduced the load on staff, and helped families get the information they need.

Read the full story: https://www.apptegy.com/guides/the-communicator-every-school-needs-two-models-at-two-budgets/

The structures are different. The lesson is remarkably similar: a communications program works better when someone owns the work, has clear expectations, and is connected to the people making decisions.

09/23/2026

The deadline was 60 days.

The real problem had been growing for years.

When a new Oklahoma law changed how school personnel could communicate with students, Mid-Del Public Schools had to move fast.

But the mandate exposed something bigger:

Too many tools.
Too many habits.
Too many places for families to look.

Mid-Del could have patched together a compliance fix.

Instead, district leaders used the pressure to rethink how communication should work across the entire district.

What happened next offers a timely lesson for every school system navigating new regulations, enrollment pressure, and the fight for family trust.

Sometimes the mandate isn’t the story.

The momentum it creates is.

See how Mid-Del turned an urgent deadline into a clearer communication system: https://www.apptegy.com/guides/from-mandate-to-momentum-how-mid-del-build-a-clearer-communication-system/

09/21/2026

Give a new visitor sixty seconds. In that time they should walk away knowing what makes your district different, what the student experience actually feels like, how to enroll, how to explore your schools, and how to find out what it's like to work there. If they can't get all of that in a minute, your homepage is failing. Apptegy's Strategic Communations Advisor Greg Turchetta says your homepage has to win the enrollment argument.

Lead with your value. Tell better stories. Make the next step obvious. And build the site so both a family and a future employee feel like they've found somewhere worth choosing, whether a human is reading it or an AI tool is reading it for them.

Here are 10 sites worth emulating for enrollment success!

Disclaimer from Greg: These are 10 enrollment sites in a list. These are not rankings for the top enrollment marketing districts. That list would start with Denver Public Schools, Sarasota County Schools and Duval County Public Schools.

09/08/2026

There are 3 reasons AI tools cannot find your best content. Strategic Communications Advisor Greg Turchetta explains how to make sure tech savvy families see your best selling points.

09/04/2026

Your district’s next enrollment breakthrough isn’t a bigger advertising budget, it's a better digital front door!
Raleigh County Schools in West Virginia had lost roughly 500 students over two years.

They also had:
No communications director
A teacher serving as webmaster (who doesn't work summers)
No online enrollment process
A website that wasn’t clearly answering the question every prospective family asks:

Why should we choose your district?

So we built a 60-day plan around one goal: make Raleigh’s strengths impossible to miss and make enrollment easy.

The district launched:
An enrollment-focused homepage
A prominent “Enroll Now” button
Landing pages built around what families actually care about
Student video testimonials
Online enrollment for the first time
Search and a chatbot to help families find answers quickly

The result?

535 online enrollment applications in four weeks.
328 students were new to the district.

At an estimated $5,500 per student, that represents approximately $1.8 million in potential new revenue.

Enrollment growth starts when a district can clearly communicate its value, prove the experience through student voices, and remove every unnecessary step between interest and action.

Read the full case study here: 👉 https://www.apptegy.com/guides/raleigh-county-schools-a-step-ahead/

Hear the story in their own words: https://youtu.be/j946NtVmP6I

How an enrollment-focused website turned four weeks of digital interest into 328 new student applications.

08/31/2026

5 Signs Your Homepage Is Built for Families Who Already Enrolled

Strategic Communications Advisor Greg Turchetta looks for the same "tells" in every homepage audit he provides to our clients. 👇

Is your homepage winning the enrollment argument or is it designed to serve your families who have already enrolled?

In a school choice environment, you have do both.

08/10/2026

It’s the start of the 2026-2027 school year! Our team is excited to support you on the first day of school and beyond!

08/05/2026

Today is the day! We are diving deep into K-12 crisis communications planning.

Having the right tools is critical.

Having a crisis tested plan is essential!

It’s a free webinar today at 2pm.

We are even going to give you our 39 page crisis communications planning planning plan template you can customize and start using tomorrow.

Sign up for this free webinar here:
https://apptegy.zoom.us/webinar/register/7317857655452/WN_zROrzGUfS1CV278qYT2dJw

08/04/2026

Is your district crisis communications plan really ready?

Wednesday at 2pm eastern, Strategic Communications Advisor Greg Turchetta and Anne Arundel County Schools Chief Communications Officer Bob Mosier will pressure test your crisis communications plans!

If you lead school or district crisis communications, this training is for you.

👉Sign up for the webinar here: https://lnkd.in/eBb5u3mQ

👉All attendees will get our brand new 39 page crisis communications template!

08/03/2026

🚨Breaking news! Our summer edition of SchoolCEO magazine should be hitting your mailbox this week.

It’s called “Service with a Smile.”

Why?

📞Because the quality of K-12 customer service is quickly becoming an enrollment issue.

💡Here’s SchoolCEO columnist Greg Turchetta & editor Melissa Hite with an insider preview!

👉Pro tip: if you cannot wait for the physical copy, click here to read the digital edition: https://www.apptegy.com/schoolceo/issue/school-hospitality-customer-service/