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inVeritas inVeritas® is a national public affairs firm. Learn more at www.inveritasinfo.com These values are central to our client relationships.

inVeritas is a global public affairs firm founded on the principles of honesty, integrity and exceptional service. We represent Global 500 companies, professional service firms, world-renowned artists, industry associations, nonprofit organizations and other successful agencies. Our practice areas include corporate and brand management, public relations, government relations, digital media, public opinion research, and intelligence.

Can you predict the outcome of elections? In our latest guest blog, Harrison Hickman examines various ways to predict th...
09/24/2026

Can you predict the outcome of elections? In our latest guest blog, Harrison Hickman examines various ways to predict the outcome of the 2026 midterm elections.

On the 2026 mid-term elections. This post concerns various ways to predict the outcome of the election. Featuring guest blogger, Harrison Hickman +++++ The period between Labor Day and Election Day is filled with predictions about the election outcome. This post examines how predictions are

Congratulations to The Little Rock Zoo reaching a milestone !  25 years of continuous accreditation by the Association o...
09/22/2026

Congratulations to The Little Rock Zoo reaching a milestone ! 25 years of continuous accreditation by the Association of Zoos and Aquariums (AZA).

The Little Rock Zoo has reached a milestone few institutions can claim: 25 years of continuous accreditation by the Association of Zoos and Aquariums (AZA)—an achievement now formally recognized with the prestigious AZA Accreditation Quarter Century Award.

The honor represents more than the passage of time. It recognizes a sustained institutional commitment to excellence and the generations of professionals, volunteers, community partners, and supporters whose work has helped the Little Rock Zoo meet the rigorous standards of AZA accreditation for a quarter century.

AZA accreditation is widely regarded as a benchmark of excellence for zoos and aquariums. Accredited institutions undergo a rigorous evaluation process addressing animal welfare and care, veterinary programs, conservation, education, guest services, safety, governance, staffing and financial stability. Maintaining that standard over 25 years represents an extraordinary level of institutional consistency and commitment.

Here’s another important reason to be proud of your Little Rock Zoo!

Read more about that topic here: https://www.littlerockzoo.com/zoo-blog/blog-posts/2026/09/recognition-marks-a-quarter-century-of-meeting-the-highest-standards-in-animal-care-conservation-education-and-zoo-operations/

Congratulations Dr. Jessica Scott!
09/17/2026

Congratulations Dr. Jessica Scott!

The Little Rock Zoo is delighted to announce that Dr. Jessica Scott has joined the Zoo as its new Assistant Director, bringing a rare combination of scientific expertise, conservation experience, nonprofit leadership, and a deep, longstanding connection to the institution.

“Dr. Scott brings together something truly special: a scientist’s curiosity, an educator’s commitment to sharing knowledge, a leader’s ability to build strong organizations and a genuine passion for the animals and mission of the Little Rock Zoo,” said Susan Altrui, Zoo Director. “Her history with the Zoo makes this appointment particularly meaningful. She understands who we are, where we have been and, importantly, what we can become.”

Scott joins the Zoo from the UA Little Rock Donaghey Scholars Honors Program, where she served as associate director and oversaw a multimillion-dollar budget comprising both public and private funds. Her responsibilities included hiring, supervising and mentoring professional staff; mentoring students; directing daily operations; developing and managing public-facing educational programs; guiding accreditation efforts; securing grant funding; and leading sustainability initiatives.

As Assistant Director, Scott will help advance the Zoo’s operations, educational mission, conservation initiatives and long-term strategic goals, drawing on a career that has consistently bridged science and leadership.

To learn more about her background, please visit https://www.littlerockzoo.com/zoo-blog/blog-posts/2026/09/little-rock-zoo-names-dr-jessica-scott-as-assistant-director/

Congratulations Hannah Baker!
09/17/2026

Congratulations Hannah Baker!

The Little Rock Zoo is pleased to announce Hannah Baker as its new General Curator, recognizing a remarkable career of service, leadership and animal expertise developed over more than a decade at the Zoo.

“Hannah’s career at the Little Rock Zoo is a testament to what can happen when expertise, curiosity and a genuine passion for animals come together,” said Susan Altrui, Zoo Director. “She understands our animals, our staff and our mission to inspire people to value and conserve our natural world from the ground up, and she brings an incredible depth of knowledge and enthusiasm to this new role.”

Baker joined the Little Rock Zoo in 2011 and has served in a succession of increasingly responsible roles, including intern, keeper, lead keeper and curator. Her professional experience spans several specialized areas of zoological care, including Ambassador Animals, penguins and reptiles, giving her an unusually broad understanding of both animal care and the many ways zoos connect people with wildlife.

Most recently, Baker played a pivotal role in bringing Komodo dragons to the Little Rock Zoo, and Arkansas, for the first time. The landmark addition required extensive planning, specialized expertise and collaboration, making it a fitting example of the kind of work Baker brings to her new position.

As General Curator, Baker will help lead the Zoo’s animal-care and curatorial efforts while continuing to advance the highest standards of animal welfare, conservation, education and professional excellence.

To learn more about her background, visit https://www.littlerockzoo.com/zoo-blog/blog-posts/2026/09/little-rock-zoo-names-hannah-baker-as-general-curator/

inVeritas and our CEO, Ruth Whitney, who also serves as Chair of the Little Rock Regional Chamber Board, were proud to s...
08/20/2026

inVeritas and our CEO, Ruth Whitney, who also serves as Chair of the Little Rock Regional Chamber Board, were proud to sponsor and take part in the Chamber’s Women’s Business Conference, “9 to 5 & Beyond,” today. The conference celebrated the critical role women play in strengthening our community and driving our economy forward.

We are grateful to be part of an event that brought women together to share ideas, build relationships, and inspire what’s next. https://www.inveritasinfo.com

The Arkansas Department of Finance and Administration (DFA) reported that July, the first month of the new fiscal year, ...
08/06/2026

The Arkansas Department of Finance and Administration (DFA) reported that July, the first month of the new fiscal year, ended with Net General Revenue above forecast by $26.3 million. This was 4.6 percent greater than forecast, creating a new surplus.

ARKANSAS BEGINS FISCAL YEAR WITH $26.3 MILLION SURPLUS   The Arkansas Department of Finance and Administration (DFA) reported today that July, the first month of the new fiscal year, ended with Net General Revenue above forecast by $26.3 million.   This was 4.6 percent g

07/22/2026

🦁 Nonprofit Spotlight: Little Rock Zoo

The Little Rock Zoo inspires people to value and conserve our natural world through wildlife experiences, conservation, and education. Learn how they're making a difference in our community and how you can support their mission.

Learn more at: https://bit.ly/44t8GWo

Happy Birthday Zina 🎈
07/11/2026

Happy Birthday Zina 🎈

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318 South Pulaski Street
Little Rock, AR
72202

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