Class Intercom

With nearly 30,000 students across more than 60 schools, Calcasieu Parish School Board in LA has a lot of stories to tell. By sharing consistent coverage of classroom learning, activities, and community experiences on social media, it gives families a closer look at student life across the district while building trust through transparency.

📸: Calcasieu Parish School Board

You’ve gathered community feedback. Now what?

Making sense of survey responses at scale is time-consuming and complex. But, it doesn’t have to be.

With real-time sentiment analysis from MindMixer, part of Class Intercom’s AI-powered survey & engagement suite, schools can turn raw feedback into clear, actionable insights. Understand what your community is saying, how your audience feels, and where perspectives align or diverge.

Less time sorting through data. More time putting it into action and ensuring your community feels heard.

Ready to see it in action? Schedule a demo at the link in the comments.

There’s no shortage of great ideas when it comes to improving school communications. The challenge is knowing where to focus your time and resources when both are limited.

In this webinar, we’ll walk through practical ways to level up your approach. We’ll explore five key areas of school communications, what strong ex*****on looks like, examples from other schools, and steps to help you and your team move forward.

You’ll leave with a clear next step and a plan you can carry into the next school year.

Register now at the link in the comments.

You shouldn’t have to juggle multiple tools to plan and create content. Our calendaring tools bring planning, organization, and collaboration together, so you can seamlessly slate content on your own or as a team.

Here’s what you can do:
• Create tasks directly from the calendar to plan content.
• Filter by events, posts, status, channel, labels, assignments, and more.
• Save custom filters for quick access.
• View tasks by publish date on the calendar for better team visibility.

Everything your team needs to plan, track, and collaborate—all in one place.

In this episode of The Content Generation Podcast, we’re joined by Steve Miller, an experienced city planner who has worked closely with schools on major facility projects, renovations, and bond issues.

As an original founder of MindMixer, Steve explains how gathering meaningful feedback and communicating transparently about district needs helps build trust and community support long before a referendum ever reaches voters.

Tune in at the link in the comments.

Spokane Public Schools in Washington is setting an example for how large districts can use storytelling to strengthen community trust. Serving nearly 30,000 students across almost 70 buildings, it empowers staff and students throughout the district to help share authentic school stories and everyday moments. That consistent, community-driven approach to communication helped support a successful bond campaign this school year, earning more than 60% voter approval. Amazing work!

📸: Spokane Public Schools

“Instead of communication feeling like ‘one more thing,’ it becomes part of building connection and belonging across the district. Families deserve to see the joy, care, and opportunities happening inside their schools every day, and Class Intercom helps make that possible.”
—John Casper, Communications Coordinator.

At Winona Area Public Schools, sharing what’s happening across the district isn’t left to just one person or one team anymore. More staff are involved in storytelling, so families are seeing more of what students' day-to-day experiences look like, more often.

Learn more about what this could look like in your district at the link in the comments.

Winona Area Public Schools

Our Customer Success Manager, Emily, has been on the road this spring—Kentucky, Ohio, and Minnesota—sharing about a parent ambassador program she built during her time leading district communications.

The idea started with a common challenge: limited capacity to cover everything happening across district athletics on social media. So they brought on parent ambassadors from each sport to help capture and share content. They were already at events and already invested, which led to more consistent coverage and stronger support from the whole community. Using Class Intercom, contributors submit content, work through feedback, and get approval through a moderated workflow—without ever needing direct access to school accounts.

School communities are constantly looking for ways to innovate and tell better school stories, and we're proud to support them in that mission.

Special thanks to John Casper, who presented alongside Emily in Minnesota, and all these inspiring and welcoming communities!

Ohio School Public Relations Association Kentucky School Public Relations Association

Last week at the NETA Spring Conference, students from across Nebraska took on our Live Student Content Challenge.

Huge congrats to this year’s top three teams:
🥇 Northwest High School
🥈 Seward High School
🥉 Doniphan-Trumbull Public Schools

In just 3 hours, these students planned, created, and delivered high-quality social media content in a fast-paced, competitive setting. They put their teamwork and networking skills into action and practiced creating content for a professional brand.

In the end, every team created content that wowed us. Great work, students!

Northwest Public Schools Seward Public Schools Doniphan-Trumbull NETA