Especially for Athletes

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Especially for Athletes Especially for Athletes is an educational learning & special event facilitator that teaches & encourages athletes to better use their influence for good

Especially for Athletes, Inc was founded by Dustin Smith and is based around several important principles from author and popular public speaker Shad Martin and coach/ business owner Dustin Smith.

10/12/2026

The best competitors are not fueled by hating the athlete across from them, they are fueled by loving the people behind them.

Compete without contempt means you can go after it with everything you have and still shake a hand when it is over, because the effort was never about them in the first place.

10/08/2026

So grateful to get to spend time with the athletes at Cape Henlopen High School in Delaware! It is amazing to see our program helping athletes across the country.

Message us to bring E4A to your school!

Eyes up, do the work!

10/06/2026

Ten years in the NBA, four teams, and George Niang says the thing that kept him in the league was just showing up every single day ready to go.

He gets into the emotional side of being traded, what Steph and KD and Draymond taught him about work ethic, and why a high five can change somebody’s week.

Comment E4A to listen to this episode.

10/05/2026

Win the hour ⏰

Eyes up, Do the work!

10/02/2026

Another GREAT meeting today. 7am meeting with 400 athletes, coaches and administration at Olympus High School

OLYMPUS HIGH CHEER Olympus Basketball Team💚 Olympus Titans Football Olympus Womens Soccer! Olympus Womens Tennis💚 Olympus Titan Swimming

10/01/2026

Bryce Harper booted a ball in right field and handed Atlanta the lead, then walked up the next inning and hit the game tying home run.

Resiliency is not pretending the mistake did not happen, it is how short you keep the gap between the mistake and your next at bat.

NBA Basketball player Georges Niang is this week's podcast interview. We are replaying his interview from exactly one ye...
10/01/2026

NBA Basketball player Georges Niang is this week's podcast interview. We are replaying his interview from exactly one year ago. Of the 170+ interviews we've done this is Dustin's favorite. Its full of great stories and advice. If you haven't yet, give it a listen. A great episode for parents, coaches and athletes.

09/30/2026

You become who you hang out with. Everybody’s heard it. Almost nobody does anything with it.

Usually it gets said as a warning to watch who you’re around, pick better friends.

That’s not the useful version. The useful version is that it happens one hour at a time, and you are not choosing most of those hours.

Bus rides. Warmups. The fifteen minutes in a locker room before anybody says anything.

Nobody scheduled those, and that’s where it actually happens.

So Win the Hour was never about your friend group. It’s about the hours you’re already sitting in and who’s in them with you.

Now turn it around. Somebody is becoming who they hang out with right now, and you are one of the hours.

That’s the Sportlight. You’re an hour in somebody else’s becoming.

Eyes Up. Do the Work.

Send this to whoever you sit next to on the bus.

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Lehi, UT

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