03/17/2026
China has long dominated global tea production, but the industry is now shifting its focus from volume to value—with greater emphasis on quality, branding, and premium products. Here’s what that transformation means for the global tea market. https://loom.ly/UDAFi4c
Register now for World Tea Expo 2026. www.worldteaexpo.com
China’s new tea strategy is easily misunderstood if viewed only through the lens of production statistics. | After dominating global tea production for decades, China is launching an ambitious strategy to capture more value from the world’s largest tea economy—through branding, innovation, and...