Ethical F&I Managers Conference

For our non-retail EFIers........Attending Agent Summit next week?

Great news—your registration also gets you access to the 2026 Ethical F&I Managers Conference ( ), running concurrently!

✅ Attend any of the EFI 2026 workshops
✅ Learn from top-level F&I pros
✅ Deep dives into processes, objection handling, FTC updates, lender trends, and more

✅ One shared conference hall—easy, convenient access to it all
Two events. One location. Maximum value.

Here from:
Shannon Robertson
Rick McCormick
Tony Dee
Stephanie Cooper
Dustin H. Gingerich
Stephanie Cooper
AND so many more!!!!

See you next week!

WIN SOME CASH!!!!!

Currently, there is only 1 person who has submitted to win their cut of $10,000.00 at this years EFI conference.

1st = $5,000
2nd= $2,000
3rd= $1,500
4th= $1,000
5th= $500

If you are in retail, submit to compete and score some cash.

Homepage - Ethical F&I Managers Conference 2026

https://www.fi-magazine.com/377669/explore-the-12-rules-for-an-fi-life-at-efi?utm_source=Newsletter&utm_medium=email&utm_campaign=20260306_NL-FI-ENEWS_BBM260306014&utm_content=01&omeid=5801H6457478G1Y&oly_enc_id=5801H6457478G1Y

www.fi-magazine.com

🚀 Let’s take this F&I style…..

Is advancing your F&I career in the shortest time possible with maximum personal benefit matters to you…?
Does winning your share of $10,000, including $5,000 cash for YOU, sounds interesting…?
If having your airfare, hotel, and registration completely paid for to attend the best two days in F&I at The Cosmopolitan Las Vegas catches your attention…?
And if you're wondering whether understanding exactly how lenders evaluate your deals could help you, your sales team, and your dealership… that would benefit you, correct…?

🎉 Here’s the best part, taking advantage of these benefits is strictly up to you:
Right now, your base obligation is zero. point. zero.
But if even ONE thing above made you think, “Hmm… maybe…,” then it’s time to select the registration like below.
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🌟 FIRST-TIME ATTENDEE?
You could win a full sponsorship that covers:
• ✈️ Airfare
• 🏨 Hotel
• 🎟️ Conference Registration
Just head to the website and hit the Attendee Sponsorship Application button.
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💰 THINK YOU CAN DO F&I?
PROVE IT.
Enter the “So You Think You Can Do F&I” role-play contest.
Five finalists get:
• Cash 💵
• Complimentary registration
• A shot at the $5,000 grand prize
Your skills vs. other top F&I pros. Step up — if you can do F&I, show it.
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📚 WHAT YOU’LL LEARN & WHY IT MATTERS
🔥 The latest compliance updates from the top authorities in the industry
🔥 Real insights from one of the nation’s largest automotive lenders on what gets deals approved
🔥 Retail-proven processes from successful F&I performers
🔥 Production boosting skill sets from elite F&I trainers
More approvals. More production. More income.
This is the stuff that changes careers.
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🍾 PLUS…
• Open bars 🍸
• Breakfast & lunch
• Full expo floor of F&I tech, products & solutions
• Networking with F&I professionals from across the country
This isn’t just a conference — it’s an accelerator.
You’ll come back sharper, faster, more confident, and making more money.
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💸 DO YOU LIKE TO SAVE MONEY?
Register now and save $850 on the full registration price ($1295).
Use code EFI26FB before early bird ends.
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👉 So… does it make sense to register now?
To elevate your skills…
Increase your income…
And build a better life for yourself and your family?

GREAT CHOICE.

Click here https://web.cvent.com/event/e3e09c66-fe3a-48b0-87b1-096af5a2167d/summary?utm_campaign=EFI-Digital-Ads---ADT&utm_medium=social
See you at .

Homepage - Ethical F&I Managers Conference 2026

So You think You Can Do F&I?

So you want to win your cut of $10,000????

The winner of the annual role play contest at this years Ethical F&I Managers Conference will walk away with $5000 in chips.

The F&I scenario may consist of a presentation, an objection, a disruptive customer or any other daily occurrence that happens in the F&I office. Once all the finalists have done their role-play, the audience will vote for a winner.

To enter the contest, ahead of the event interested attendees are required to submit a financed deal menu with product presentations demo video.

Requirements include:

No more than 5-minutes in length
Use your current menu setup and available products:
Single Column
3 Column
4 Column
Does not need to involve another person as a customer; speak to the camera as though it is the customer
Video and sound quality has zero impact

Video submissions must be submitted by March 1, and will be reviewed by the EFI team.

Selected finalists will receive the following and be included in the live finals at the event on April 15:

😀Complimentary EFI event registration
😃Invitation to a VIP party to kick-off the event on April 13
Monetary Prizes, including:
😁First Place: $5,000
🙂Second Place: $2,500
😊Third Place: $1,250
😙Fourth Place: $750
🤨Fifth Place: $500

https://form.123formbuilder.com/6925790/efi-so-you-think-you-can-do-f-i

Have you never attended an EFI conference in the past? Would you like to attend EFICon 2026?

HERE IS YOUR CHANCE TO ATTEND with a full sponsorship!!!!

Registration, hotel and airfare all included for 5 F&I PROS!

Click the link below, fill our your info and make a quick video with your phone on why you would like to attend.

The 5 PROS will be notified March 1st.

EFI First-Time Attendee Sponsorship Application Please click the link to complete this form.

🔥 CALL FOR SPEAKERS – EFI CON 2026!!!!! 🔥

Are you a retail F&I PRO with the desire to share your knowledge, wisdom, or secret sauce with the industry?

The 2026 Ethical F&I Managers Conference (EFI CON) is officially looking for passionate, experienced, and dynamic professionals to take the stage!

👉 Sessions are only 45 minutes
👉 F&I pros nationwide are hungry to level up
👉 Your voice, your experience, your ideas can impact the entire industry

If you live and breathe F&I…
If you have a technique, process, insight, or lesson that can help others succeed…
If you want to inspire the next generation of ethical F&I leaders…

WE WANT TO HEAR FROM YOU!

📩 Submit your topic or questions to Tony D
Email: [email protected] DMs welcome!

⏳ Submission deadline: February 28th

Let’s make EFI CON 2026 the most powerful and inspiring F&I event yet! 🚀💼🎤

https://web.cvent.com/event/e3e09c66-fe3a-48b0-87b1-096af5a2167d/summary?utm_campaign=EFI-Digital-Ads---F&I=&utm_medium=banner-ad

https://www.fi-magazine.com/375513/afip-to-sponsor-so-you-think-can-do-fi-game-show-at-efi-con

AFIP to Sponsor ‘So You Think Can Do F&I’ Game Show at EFI Con This year’s Ethical F&I Managers Conference will feature “So You Think You Can Do F&I,” an online/onstage game show culminating in a live showdown for $10,000 in cash prizes.

The Ethical F&I Managers Conference will be co-located with Agent Summit this year, and the two events will share some sessions. Both are coming soon to Las Vegas. Learn more about what's on the agenda and register here!: https://loom.ly/guAFniY