Trial Lawyers University

Ending Self Harm & Harm to Others
3111 Bel Air Drive #16A

Breaking Through to the Trial Lawyer in You! On demand webinars - TrialLawyersUniversity.com

Live Event - TLULIVE.com

Trojan Horse’s mission is to train, mentor, and assist trial lawyers as they commit to the process of becoming winning trial lawyers. We exist to increase everybody’s access to justice in America, not just the privileged 1%. The Trojan Horse Method is a revolutionary approach that conditions lawyers and their teams to win the war in the courtroom. The method takes you out of your comfort zone in o

06/04/2026

🚫 "Who's Stopping You from Asking for More? You Are." — Joe Fried

Want to double the value of your next case? Ask for twice as much.

Break out of the paradigm you've inherited. The real ceiling isn't the venue — it's the number you put in front of the jury.

Episode 112: Joe Fried - Breaking the Paradigm of Case Values in Conservative Venues
🎙️ Listen wherever you get your podcasts.

06/03/2026

💰 "If You Don't Ask for $30 Million, You're Not Going to Get It" — Joe Fried

Conservative venue. Low historical numbers. Defense mediator says "nobody gets those numbers here."

Joe Fried's answer: Show me actual trial results. Because if no one is asking for $30M, of course they're not getting it.

Episode 112: Joe Fried - Breaking the Paradigm of Case Values in Conservative Venues
🎙️ Listen on Apple Podcasts, Spotify, or YouTube.

06/01/2026

🎯 "We Rehearse So We're Ready for Prime Time" — Sach Oliver

Two weeks before trial: 36 mock jurors. Two full days. A complete dress rehearsal of jury selection.

This is how Sach Oliver prepares his team — because trial is no place to improvise.

Episode 111: Sach Oliver - The Magic of Dressed Rehearsals: Preparing to Win & Processing Loss
🎙️ Listen wherever you get your podcasts.

05/31/2026

💡 "Why I'm Motivated after This Loss" — Sach Oliver

After a defense verdict, Sach Oliver sat down with his business team, his trial consultants, and his clients. He made a list: 30+ things to do differently.

His conclusion? "I can't wait to get back in there."

Episode 111: Sach Oliver - The Magic of Dressed Rehearsals: Preparing to Win & Processing Loss
🎙️ Available on Apple Podcasts, Spotify, and YouTube.

05/30/2026

🤝 "Think about mediation as a stepping stone, the beginning of a negotiation – not where the end of a negotiation happens." — Joe Fried

Mediators will tell you the case "isn't worth" the number you're asking for. Joe Fried's response: show me verdicts where people actually asked for big numbers. Otherwise, you're not data — you're assumption.

Episode 112: Joe Fried - Breaking the Paradigm of Case Values in Conservative Venues
🎙️ Listen wherever you get your podcasts.

05/29/2026

"If you have to ask a witness 'how did that make you feel?' — you haven't done your job. The jury should know how the person felt without you having asked." — Al Foeckler

Ep. 114: The Wall Came Tumbling Down — $15 Million Wrongful Death Verdict.

Al Foeckler joins host Dan Ambrose on why feelings are contagious in the courtroom — and how the difference between telling and showing is the difference between a six-figure and an eight-figure verdict.

🎙️ New episode on Apple Podcasts, Spotify & YouTube.

05/29/2026

"During the pandemic, a lot of my friends were losing hope, and TLU was an opportunity for us to bond as a community that I really never dreamed possible." — George Sidiropolis

Ep. 113: The $82 Million Verdict — Largest Amputation Verdict in History.

George Sidiropolis joins host Dan Ambrose to break down how he holds insurance companies accountable and turned a case everyone thought was unwinnable into a landmark $82M verdict.

🎙️ New episode on Apple Podcasts, Spotify & YouTube.

05/29/2026

⚖️ "When you get to non-economic damages, they're by their nature and by definition non-economic. You have to build a construct for jurors to appreciate what that looks like." — Joe Fried

Non-economic damages don't come with a price tag. Your job is to build the framework that makes the jury feel the weight of what your client lost.

Episode 112: Joe Fried - Breaking the Paradigm of Case Values in Conservative Venues
🎙️ Listen on Apple Podcasts, Spotify, or YouTube.

05/28/2026

What a joke! Talk about weaponization! Of the injustice Dept

05/27/2026

🎸 "I have spoken like Johnny Cash. I've been everywhere, man. TLU Huntington Beach is the single best teaching seminar I've ever attended. It is." — Sach Oliver

TLU Beach is June 3-6, Huntington Beach, CA. Sach Oliver is presenting two workshops — and bringing 500 lbs of beef for the Friday night Wild West dinner.

Episode 111: Sach Oliver - The Magic of Dressed Rehearsals: Preparing to Win & Processing Loss
🎙️ Listen wherever you get your podcasts.

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