Group Y

08/06/2026

This week marks 20 years of Group Y. It started in a living room with a few friends and no playbook. Just a belief that good things happen when people connect.

Since then: 290 events, 1,000+ speakers, and content reaching millions. The community grew from action sports and expanded into lifestyle, music, fashion, art, tech, and marketing, organically, one conversation at a time.

If I scrolled through my connections right now, most of them would trace back to a conversation at a Group Y event.

Charles Eames described it better than I ever could:

"Eventually everything connects. The quality of the connections is the key to quality itself."

Twenty years taught me that the group matters more than the individual. Every event, every speaker, every conversation reinforced it. And through all of it, one thing never changed: community first, no velvet ropes, unfiltered access. That's the heart of Group Y.

I'm grateful for everyone who made Group Y what it is today, and I'm still humbled by this community. On to the next.

- Mark Sperling, Co-founder

06/09/2026

The FIFA World Cup 2026 kicks off this week — and the brand identity you’ll be seeing across 16 cities and 3 countries was build by one small, intentional agency.

We sat down with Nate Morley, founder of Works Collective, to talk abou what it actually takes to win the world’s biggest creative briefs. FIFA World Cup 2026, LA28 Olympics. And the philosophy that drives it all.

“You don’t want to be a taker from culture. You want to be a contributor and an amplifier.”

06/03/2026

The RETURN of FUEL TV — US Relaunch Celebration

Wednesday, June 11, 2026
Rivian Theatre, Laguna Beach, CA
6:30pm Doors / 7:00pm Show

Join us for a Special Event screening of Taylor Steele’s Drive Through South America – in conjunction with the Coast Film & Music Festival

FUEL TV — the legendary home of action sports, music, and culture — is back in the US. Born in 2003 and broadcasting to over 130 countries, FUEL TV built a global community united by skating, surfing, snowboarding, moto and BMX. After years of growing the brand worldwide, FUEL TV is coming home. This is the official US relaunch — and Orange County is where it all begins again.

The evening will be hosted by legendary FUEL TV host Pat Parnell, who will MC the night and introduce a live panel to meet the team behind the brand in person, hear where FUEL TV is headed, and be part of the first chapter of what comes next.

The night will also feature a special screening of Drive Thru South America, and conversation with its legendary director, Taylor Steele. Steele’s work has long been synonymous with the soul and spirit of action sports filmmaking, and his presence underscores the caliber of talent and storytelling that FUEL TV has always championed.

To RSVP or for Full Screening Details: https://events.rivian.com/rivianpresentsdrivethrusoutham

01/16/2026

In this week’s Group Y Content, we revisit last month’s CreativityFlow talk with Brian Gase, VP of Engineering Quality at Rivian, whose journey from aerospace student to Rivian’s fourth employee offers powerful lessons on creativity, collaboration, and building the impossible.

We are celebrating 20 years of Group Y, taking a moment to reflect on two decades of conversations, community, and ideas that have continually pushed creativity, culture, and business forward. We revisit "Future Proofing 101," where Brian McDonell of melin discussed how betting on yourself and deeply listening to consumers can help create brands that transcend categories.

Read & Subscribe:

Lessons from Rivian, melin, and 20 Years of Group Y

12/05/2025

11/25/2025

Don’t miss the final CreativityFlow event of 2025! Join us on Wednesday, December 3rd, at the Rivian South Coast Theater in Laguna Beach, CA.

The evening will be filled with networking opportunities and insightful talks from our featured speakers: Gemma Correll, Illustrator and Cartoonist, and Brian Gase, VP at Rivian.

Tickets are available at CreativityFlow.co. This event is expected to sell out, so seize this opportunity!

CreativityFlow is powered by the Laguna College of Art and Design and Group Y.

11/07/2025

Don't miss CreativityFlow next Wednesday, November 12th!

We are welcoming Natalie Andrewson and Nick Foster RDI - and we promise that it will be a very special event!

In collaboration with Group Y + Laguna College of Art + Design at the Rivian Theatre in Laguna Beach CA.

Reserve your seat:
www.CreativityFlow.co

11/05/2025

Join us for CreativityFlow on Wed. Nov 12th at Rivian South Coast Theatre in Laguna Beach, CA

TICKETS: www.CreativityFlow.co

ABOUT THE SPEAKER
Nick Foster RDI is a Futures Designer based in Oakland, California.

"One of the world’s foremost leaders in speculative design" - Fortune Magazine

He has spent his career exploring the future for globally renowned technology companies including Apple, Google, Nokia, Sony, and Dyson. As Head of Design at Google X, he led a team of designers, researchers and prototypers developing nascent technologies such as brain-controlled computer interfaces, intelligent robotics, stratospheric internet balloons, and neighborhood-scale nuclear fusion.

In 2018, Fortune Magazine described him as "one of the world’s foremost leaders in speculative design" and in 2021 he was awarded the title Royal Designer for Industry - the highest accolade for a British designer - in recognition of his significant contributions to the discipline. He’s also an accomplished writer and public speaker, producing multiple books and sharing his thinking about the future with audiences across the globe.

ADDITIONAL SPEAKER TO BE ANNOUNCED!

powered by Laguna College of Art + Design & Group Y

10/17/2025

This Week's Group Y Connect
ICYMI: We’re gearing up for ComplexCon Vegas and spotlighting must-attend events shaping culture coast to coast. Plus, dive into fresh job openings, bold takes on MTV’s shutdown, REI’s retail reset, and why the bike industry’s losing authenticity — all shaping the future of creativity, community, and commerce.

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