SchoolMint

Communications leaders and teams in districts, this new guide’s for you!

Student recruitment is becoming a bigger part of district communications work. Today, communications team aren’t just managing social media, writing press releases, and putting on community events.

Increasingly, it’s becoming more common for teams to also play an active role in helping families take the next step.

That shift brings new questions:

‣ Where should communications teams start?
‣ How do you make the case for recruitment budget?
‣ What does effective school-level marketing actually look like?
‣ How do you connect outreach to enrollment growth?

That’s what SchoolMint’s Chief Evangelist, Matt Coats, tackles in our new guide, Student Recruitment in Your District.

Get your copy here:

Student Recruitment in Your District: A Communication Leader’s Guide to Getting Started | SchoolMint Get SchoolMint’s free guide to help district communications leaders build a student recruitment strategy that supports enrollment growth.

Heading to NCSC 2026?

Visit SchoolMint at Booth 814 to talk through the enrollment challenges many charter schools are navigating right now:

- Turning family interest into applications
- Keeping prospective families engaged
- Simplifying application, lottery, and registration workflows
- Understanding which recruitment efforts are actually filling seats

Plus, when you book and attend a meeting with SchoolMint at NCSC, you’ll be entered for a chance to win one of two $100 Visa gift cards.

Schedule time with us at Booth 814:

NCSC Meeting with SchoolMint with Noelle Ellis Select a time for our NCSC Meeting with SchoolMint.

For schools and districts managing enrollment outside the SIS, vendor security and SIS integration reliability should be part of the conversation from the beginning.

Our most recent blog breaks down 7 questions K-12 leaders should ask before trusting an enrollment vendor with sensitive student and family data, including:

• How does data move between the enrollment platform and SIS?
• What happens if SIS access requirements change?
• How does the vendor manage permissions and user access?
• What documentation or certifications can they provide?

If your team is evaluating enrollment software, this is a practical starting point for conversations with enrollment, IT, data, and procurement teams.

Read the blog:

7 Questions to Ask Before Trusting an Enrollment Vendor With Your Data Learn what security, student data privacy, and SIS integration questions schools should ask when evaluating enrollment software vendors.

SchoolMint will be at the National Alliance for Public Charter Schools’s 2026 National Charter Schools Conference in New Orleans!

From June 24–26, find us at Booth 814 throughout the conference. Stop by to meet the team, talk student recruitment and enrollment growth, and see how SchoolMint helps charter schools connect family interest to completed enrollment.

Conference schedules fill up quickly, so we recommend booking time with us in advance.

Schedule a meeting with SchoolMint at Booth 814: https://hubs.la/Q04k4B-Z0

School choice is changing the way families experience K-12 enrollment.

As families gain more options, enrollment can no longer be treated as only a behind-the-scenes process. It’s often one of the first ways a family experiences a school, and it’s one of the first signals they receive about whether that school understands their needs, respects their time, and can be trusted.

In today’s blog, SchoolMint Founder and CEO Jinal Jhaveri reflects on the shift he discussed at ASU+GSV Summit: as decision-making moves closer to families, the future of enrollment will be defined by trust.

Read the blog: https://hubs.la/Q04jyby50

The Future of K-12 Enrollment Will Be Defined by Family Trust SchoolMint CEO Jinal Jhaveri reflects on how school choice is reshaping K-12 enrollment and what schools need to build trust with families.

SchoolMint is excited to announce we’re heading to this year’s National Charter Schools Conference (NCSC), and this year, the conference is in our backyard.

As a Louisiana-headquartered company, we’re excited to welcome charter school leaders to New Orleans and talk about what’s next for enrollment growth in a more competitive school choice market.

From June 22–24, stop by Booth 814 to meet the SchoolMint team, talk through your enrollment goals, and enter our raffle for a chance to win one of two $100 Visa gift cards.

Get the full details here:

SchoolMint at NCSC 2026: Charter School Enrollment Growth in the New Era of School Choice SchoolMint will be at NCSC 2026 in New Orleans. Visit Booth 814 to talk enrollment growth, recruitment, and school choice with an expert.

The full ASU GSV Summit panel featuring our Founder and CEO, Jinal Jhaveri, is now available to listen to on Spotify!

The session explores the rise of the “choice consumer marketplace” in education and what it means as funding increasingly follows students.

For schools and districts, this shift is bigger than policy. It changes how families discover schools, compare options, build trust, and decide where to enroll.

That means the path from interest to enrollment has to become clearer, easier, and more family-centered.

We want to Deborah Quazzo and the ASU/GSV Summit team once again for inviting us to speak on this panel but also for bringing the edtech community together around such an important mission.

Listen to the full conversation here: https://hubs.la/Q04hGWvp0

A Choice Consumer Marketplace — The Big Opportunity for Edtech ASU+GSV Summit Sessions · Episode

When a nearby school closes, families are suddenly forced into motion. They’re comparing options, asking about transportation, looking for open seats, and trying to find a school where their child can feel safe, supported, and settled again.

For districts and charter schools, this is not a moment for generic outreach or passive website updates. It’s a moment to show up quickly, clearly, and respectfully.

The right response can help families understand:

• Which nearby schools have available seats
• What transportation options exist
• How to apply, transfer, or register
• Where to get multilingual enrollment support
• Who can help them take the next step

Our latest blog breaks down how K-12 organizations can use empathetic messaging, geo-targeted ads, and enrollment support to reach displaced families during a stressful transition.

Read the blog:

When a Nearby School Closes, Here’s How to Quickly Reach Displaced Families When a school closes, families need support. Learn how you can use empathetic, clear messaging to help families find a new school.

Declining enrollment isn’t just a school choice story.

Yes, families have more options than ever. But in many communities, the bigger challenge is more fundamental: there are fewer students to enroll in the first place.

Declining birth rates, housing affordability, migration patterns, changing family preferences, and expanded school options are all reshaping public school enrollment.

That means districts aren’t just competing with other schools. They’re competing for a smaller pool of students.

In today’s blog, we break down what’s driving public school enrollment decline, why waiting can make the problem harder to solve, and what districts can do now to move from reactive enrollment management to proactive enrollment growth.

Read the blog:

Fewer Students, More Competition: The New Reality of Public School Enrollment Public school enrollment is declining because of more than school choice. Learn the factors reshaping enrollment and what you can do now.

Schools work hard to attract prospective families: stronger websites, digital ads, open houses, tours, inquiry forms.

But what happens after a family shows interest? Too often: not enough.

A family may leave a tour excited about your school, only to receive one generic email or no follow-up at all. And when families are comparing multiple schools, weighing deadlines, and deciding where to apply or enroll, that follow-up matters.

In our latest blog, we break down how schools can build a stronger follow-up strategy that helps move families from interest to action, including:

✔️ Capturing accurate contact information
✔️ Personalizing follow-up based on student interests
✔️ Using a school CRM to manage prospective families
✔️ Creating consistent follow-up routines
✔️ Measuring which outreach efforts are driving enrollment results

Because every inquiry, tour, and open house attendee represents potential enrollment.

Read the full blog:

The Art (and Science) of the Follow Up How do you turn potential recruits into eager, enrolled students? By having an effective follow-up plan after your school tours and other events.