SchoolMint

Test scores, programs, and extracurriculars matter, but they aren’t necessarily the sole reason a family chooses your school.

Instead, it’s usually the stories behind those facts that help new families picture their own child learning, growing, and belonging there.

Our recent blog shares a simple framework for finding and telling stronger school stories, plus ways to put them to work across your website, events, email, video, and advertising.

Read the article:

Telling the Story of Your School To increase enrollment, you need to help parents envision their child at your school. And to do that, you need to tell a story. Here’s how.

More school choice means more pressure to stand out.

The SchoolMint Insider newsletter helps K-12 teams stay informed with free recruitment ideas, practical enrollment growth strategies, and inspiring success stories from schools facing the same challenges.

Subscribe today: https://hubs.la/Q04s6QLl0

Back to School Month is here, and the excitement of welcoming new students and families is hard to beat.

From the first inquiry to the first day, SchoolMint is proud to support the enrollment journeys that help students find their place and schools start the year strong.

Here’s to full classrooms and a great year ahead! 🎒📚✨

School communications teams are being asked to do more than keep families informed.

In an increasingly choice-driven landscape, they’re also helping schools build trust, stand out, attract prospective families, and show how outreach contributes to enrollment.

Our new NSPRA 2026 recap explores five themes shaping that work, including the communicator’s growing leadership role, the need to connect marketing data to enrollment outcomes, and why teams need connected strategies, not simply more responsibilities.

Read the full blog: https://hubs.ly/Q04qVmGX0

Connecting Communications to Enrollment Growth: 5 Takeaways from NSPRA 2026 Explore five takeaways from NSPRA 2026 on leadership, school choice, enrollment growth, and the evolving role of school communications.

A family clicks an ad, requests more information, or signs up for an event. What happens next?

Our new blog explores how schools can turn family interest into enrollment through faster follow-up, consistent communication, and better visibility into the full recruitment journey.

Read more: https://hubs.la/Q04qLpc90

What Happens After a Family Shows Interest? Turning School Inquiries Into Enrollment Learn how K-12 schools can capture family inquiries, nurture prospective families, track the enrollment journey, and turn interest into enrollment growth.

What a start to NSPRA 2026!

We kicked things off yesterday with a great happy hour, connecting with school communications leaders and hearing more about the opportunities and challenges shaping their work.

This morning, we continued the conversation during “Fillin’ Seats & Feedin’ Futures,” exploring how communications and outreach can work together to support enrollment growth — and how teams can connect their efforts to outcomes like inquiries, applications, and completed enrollments.

The conversations have continued at the booth, where we’ve been talking with school and district leaders about family engagement, recruitment, and proving the impact of their work.

Thanks to everyone who has connected with us so far. Stop by Booth 505 to meet the SchoolMint team and keep the conversation going!

We’re live at NSPRA 2026!

Throughout the conference, stop by Booth 505 to meet the SchoolMint team and talk about enrollment growth, student recruitment, and how to support families from first interest through enrollment.

We’d love to see you in New Orleans.

Student recruitment doesn’t have to produce a dramatic enrollment increase to generate a meaningful return on investment (ROI). Often, it takes enrolling just a few students to offset the initial campaign investment.

If those students remain enrolled, the recurring per-pupil funding delivers a positive ROI year after year that helps schools and districts sustain staffing, programs, and services that support students and families.

In our new guide, SchoolMint Chief Evangelist Matt Coats shares how communications leaders new to recruitment can connect advertising investment to enrollment growth, long-term ROI, and the resources districts need to deliver on their mission.

Download the guide: https://hubs.la/Q04pC0PQ0

NSPRA 2026 is almost here, and we’re bringing a little Cajun flavor to a big conversation for school communicators: How do you connect communications AND outreach to enrollment growth?

Join SchoolMint for “Fillin’ Seats & Feedin’ Futures: A Cajun Recipe for Enrollment Growth in the Age of School Choice,” where we’ll dig into how the role of school communications is changing as families have more options, teams stay lean, and leaders need visibility into what’s driving results.

We’ll talk about how to move beyond clicks and impressions to instead start connecting outreach to the outcomes that matter: inquiries, applications, registrations, and completed enrollments.

📅 Monday, July 20, 2026
🕤 9:30–10:00 AM CT
📍 Churchill B2, Floor 2, Marketplace Floor

If your communications team is being asked to support enrollment growth, promote programs, reach new families, and prove what’s working to justify the investment of time and budget into recruitment, this session is for you.