Master Coach University

Master Coach University Master Coach University is a global school of 81,746 coaches, leaders, authors, speakers, trainers, c This results in ultra successful and effective coaches.

Training The World’s Best Coaches

Master Coach University is a global school of 81,746 coaches, leaders, authors, speakers, trainers, consultants, and change-makers. Master Coach University’s students learn breakthrough methods to support their clients’ life and business reinventions, impacting the most prestigious institutions in the world. Through transformational coaching, profound knowledge,

courses, and certifications, our student Coaches learn by doing, through “immersion experiences” in their chosen specialty, dramatically accelerating their mastery. Our Purpose is to Help You Master Coaching And Your Coaching Business

Master Coach University is the training division of JTS Advisors, a coaching firm whose vision is to use the power of coaching to transform organizations, professionals, and communities. JTS Advisors’ founder, Jeffrey T. Sooey, knew he couldn’t achieve this vision alone. He originally founded Master Coach University to provide the needed training for JTS Advisor’s new coaches. When coaches outside of JTS Advisors asked to gain admission to these unique and specialized trainings, Jeffrey opened the university to public applicants. Over a decade later, these coaches have become the keystone in this vision of transformation. Master Coach University now exists for coaches to gain the necessary skills to change lives, while earning a generous living in the process. What Makes Master Coach University Different? Master Coach University employs a “learn by doing” approach to assure every student achieves the transformational results promised in their courses. Whether students are practicing coaching, or executing their business ‘ground game’, their new coaching knowledge quickly turns to experience, and coaching wisdom. We incorporate this hands-on approach throughout 160 training hours (these hours are approved by the International Coach Federation’s ACSTH standard, the world standard in global coaching excellence). This allows us to provide the best training possible… available to any coach with a phone and internet connection… worldwide.

09/09/2026

Bad Coaching Techniques: Why Your Clients Aren’t Getting Results

WATCH THE ENTIRE VIDEO HERE:
The 4 Basic Coaching Techniques Every New Coach Should Learn
https://www.youtube.com/watch?v=tFYfTBanfio

Most coaching techniques don’t create real transformation on their own.
In this video, I break down several popular coaching techniques—including non-directive listening, insight-based coaching, feel-good exercises, and endless client checklists—and explain why coaches can mistake activity inside a coaching session for actual progress.
The problem isn’t that these techniques have zero value. I’ve used many of them myself. The problem is treating supporting techniques like they’re the main event.
Effective coaching should ultimately help clients create breakthroughs, transformation, progress, and measurable results.
You’ll discover why:
Listening without a purpose can lead nowhere
An “aha moment” isn’t necessarily a breakthrough
Giving clients giant checklists doesn’t equal transformation
Feel-good coaching can create the illusion of progress
Supporting techniques still have an important place in coaching
Great coaches choose techniques based on the result the client actually needs
And most importantly, I’ll point you toward the four basic coaching techniques I teach new coaches at Master Coach University—the foundational tools I believe coaches should understand if they want to create meaningful change with clients.

09/08/2026

Why Coaches Ask Powerful Questions Instead of Giving Clients Advice

NEXT WATCH: 120 Great Coaching Questions: Harnessing the Art of Powerful Questioning in Coaching
https://www.youtube.com/watch?v=3nw_gEFooOk

Why do coaches ask questions instead of simply telling clients what to do?
Powerful coaching questions force clients to engage, think, search their own minds, and become active participants in the coaching conversation.
Giving someone an answer can actually end the exploration. Asking the right question can begin it.
In this video, you'll learn why great coaches use questions to create awareness, focus, engagement, dialogue, deeper thinking, and client discovery—and why giving advice or immediately providing the answer can sometimes shut down the very thinking you're trying to encourage.
If you're learning how to coach, improving your coaching skills, or looking for better questions to ask coaching clients, understanding why questions work is just as important as memorizing a list of coaching questions.
Watch my 120 Powerful Coaching Questions video for an organized framework of coaching questions, when to use them, and the exact questions you can ask during a coaching session.

09/08/2026

Why Coaches Ask Powerful Questions Instead of Giving Clients Advice

NEXT WATCH: 120 Great Coaching Questions: Harnessing the Art of Powerful Questioning in Coaching
https://www.youtube.com/watch?v=3nw_gEFooOk

Why do coaches ask questions instead of simply telling clients what to do?
Powerful coaching questions force clients to engage, think, search their own minds, and become active participants in the coaching conversation.
Giving someone an answer can actually end the exploration. Asking the right question can begin it.
In this video, you’ll learn why great coaches use questions to create awareness, focus, engagement, dialogue, deeper thinking, and client discovery—and why giving advice or immediately providing the answer can sometimes shut down the very thinking you’re trying to encourage.
If you’re learning how to coach, improving your coaching skills, or looking for better questions to ask coaching clients, understanding why questions work is just as important as memorizing a list of coaching questions.
Watch my 120 Powerful Coaching Questions video for an organized framework of coaching questions, when to use them, and the exact questions you can ask during a coaching session.

09/05/2026

The Questions Great Coaches Ask to Find the Root Cause

WATCH THE ENTIRE VIDEO HERE:
The 4 Basic Coaching Techniques Every New Coach Should Learn
https://www.youtube.com/watch?v=tFYfTBanfio

Your client may come to you complaining about money, marriage, work, confidence, or stress.
But that doesn’t mean that’s the real problem.
In this video, I walk through a real coaching example where a financial argument in a marriage eventually revealed a much deeper pattern involving relationships, career choices, emotional needs, childhood conditioning, and self-esteem.
That’s why diagnosis is such a critical coaching skill.
A strong coach doesn’t just react to the first problem the client mentions. They ask enough questions to understand the deeper psychology, behavior, beliefs, relationships, and patterns actually creating the client’s results.
In this video you’ll learn how to uncover the problem behind the problem, why surface-level coaching often misses the real issue, and how better diagnosis can make your coaching sessions far more valuable.

09/04/2026

Most coaching techniques don't actually create lasting transformation.
In this training, I explain the four coaching techniques we teach every new student and why they consistently produce better coaching conversations, stronger client results, and more transformational breakthroughs.
You'll learn:
• Diagnosis Techniques
• Inner Game Techniques
• Outer Game Techniques
• Action Techniques
You'll also discover why many popular coaching approaches fail to create meaningful change—and how to coach virtually any client using a structured coaching framework.
Whether you're a life coach, executive coach, leadership coach, business coach, relationship coach, or you're just learning how to coach clients effectively, this video provides a practical coaching model you can begin using immediately.
If you're serious about becoming a high-impact coach, this framework will change the way you think about coaching forever.

09/04/2026

Most coaching techniques don’t actually create lasting transformation.
In this training, I explain the four coaching techniques we teach every new student and why they consistently produce better coaching conversations, stronger client results, and more transformational breakthroughs.
You’ll learn:
• Diagnosis Techniques
• Inner Game Techniques
• Outer Game Techniques
• Action Techniques
You’ll also discover why many popular coaching approaches fail to create meaningful change—and how to coach virtually any client using a structured coaching framework.
Whether you’re a life coach, executive coach, leadership coach, business coach, relationship coach, or you’re just learning how to coach clients effectively, this video provides a practical coaching model you can begin using immediately.
If you’re serious about becoming a high-impact coach, this framework will change the way you think about coaching forever.

09/01/2026

Team Coaching: Start With The Transaction

Most leaders think team coaching starts with communication, trust, or culture.
It doesn't.
The first thing I look for when coaching any leadership team is something much more fundamental:
The transaction.
What exactly is every team member expected to produce?
What are they receiving in return?
And are those expectations actually measurable?
In this video, I explain why unclear transactions create confusion, weak accountability, and poor team performance—and how coaches can immediately uncover what's really preventing results.
If you're a leadership coach, executive coach, business coach, consultant, or team leader, this framework will completely change how you diagnose team performance.
If you'd like more advanced coaching frameworks like this one, subscribe and let me know what leadership topic you'd like me to cover next.

09/01/2026

How I Finally Started My Coaching Business (MCU PODCAST)

WATCH THE PODCAST: “How Did You Start a Coaching Business?”
https://www.youtube.com/watch?v=57pTS7_5Myg

What finally helped me build a successful coaching business?
It wasn’t another certification.
It wasn’t a better marketing strategy.
It wasn’t confidence.
It was making one irreversible decision.
In this video I explain why so many coaches stay stuck “trying” to become coaches instead of fully committing—and how planting your flag changes everything.
If you’ve been wondering how to start a coaching business, become a life coach, or finally attract coaching clients, this mindset shift may be the breakthrough you’ve been looking for.
You’ll learn:
• Why pain often creates powerful decisions
• Why commitment beats motivation
• Why successful coaches remove the option to quit
• How Tony Robbins’ philosophy on decisions shaped my coaching career
• The mindset that separates thriving coaches from struggling ones
If coaching feels like your calling, this video is for you.

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