The Marketing Channel - MKTG 101

09/25/2026

Ever spent 45 minutes scrolling through Netflix only to give up and go to sleep? Or stood in the cereal aisle questioning every life choice you’ve ever made? 🛒🤔

You’re not alone. Welcome to the Consumer Decision-Making (CDM) Process.

Whether you realize it or not, your brain runs a 5-step psychological framework every time you buy something. Sometimes it takes three seconds; other times, it triggers an absolute meltdown—just ask Sheldon Cooper trying to choose between a PS4 and an Xbox One! 🎮

In this video, we break down exactly how we buy, including:
1️⃣ Problem Recognition (The "I need this" moment)
2️⃣ Information Search (Going down the research rabbit hole)
3️⃣ Evaluation of Alternatives (Hello, Analysis Paralysis!)
4️⃣ Purchase Decision (Buying... or giving up from decision fatigue)
5️⃣ Post-Purchase Evaluation (Buyer's remorse, anyone?)

Watch the full video to see why having too many choices actually ruins our ability to decide!

Question for you: What’s a purchase that gave YOU severe analysis paralysis? And be honest... PS4 or Xbox One? Let the debate begin in the comments! 👇

The Big Bang Theory big bang theory

08/18/2026

Volkswagen ran ads boasting about "clean diesel" cars that were supposedly better for the planet... until engineers discovered a massive digital camouflage trick.

Watch the full investigation on corporate greenwashing and business ethics here: 👇
https://www.youtube.com/watch?v=wQIz_xsa-10&list=PLInOgPLt3JQIOmP0Q8tQ_APAd1DZwL_Eu

08/12/2026

The billion-dollar lie: how big brands weaponize CSR to scam you. 🛑

Beneath the glossy charity pledges and sustainability reports of major corporations lies a calculated architecture. Using Archie Carroll’s Pyramid of Corporate Social Responsibility, we expose how elite brands—from Boeing to Volkswagen—treat morality like an à la carte menu, using philanthropy to mask corruption at the bottom.

Is true corporate altruism even possible, or is ethics just a performance designed to buy your trust?

👇 Drop your take: If a company faces financial ruin, does its moral obligation to society cease to exist?

🔔 Make sure to follow the page for more deep-dives into brand strategy and business ethics!

06/28/2026

Watch a Messi free kick land in a bar full of strangers, and you're watching the single most valuable thing in marketing: one person who is the demand, who is THE BRAND.

When Messi signed for Inter Miami, the cheapest ticket went from $29 to $329 in 24 hours — a 1,034% jump. His first day of jersey sales beat every athlete transfer in sports history.

That's the difference between selling a product and building a brand. People don't show up for the best product — they show up for belonging.

What other athlete or brand do you think has that kind of pull? 👇

I'm a marketing professor breaking down the business behind the World Cup all month.

04/21/2026

04/21/2026

Funny Commercial

10/26/2021

Example of a product mix using Boeing as an example. The video is not exhaustive in terms of the actual product mix but is supposed to be used as an example ...

10/22/2021

There are numerous ways to price a product in the market. Pricing is one of the most important element of the 4 Ps of marketing (aka the marketing mix) This ...

10/17/2021

A very fun video of George Cooper being a businessman. In an episode 1 of season 3, George, Young Sheldon's brother sell Snow globes. Think about what is Geo...