Business Simulation Lab

Behavioral science lab at Cornell's Johnson College of Busine Since 2016, the lab has also served researchers within the Cornell SC Johnson College of Business.

The Business Simulation Lab facilitates in-lab and online behavioral research to study complex decision-making, advance problem solving and model development. Historically, the lab mainly supported professors and PhD students within the Samuel Curtis Johnson Graduate School of Management.

11/07/2022

Come to and Participate in this Decision-making study to earn $5 cash or 0.5 credit for your class.

Sign up through this link: https://johnson.sona-systems.com/exp_info_participant.aspx?experiment_id=947

11/01/2022

Do you understand the factors that determine product success in creative industries? In an integrated modeling framework, consumer reactions are captured and analyzed using machine learning to solve the ultimate puzzle.

Learn more about such dynamic and pioneering model through this link: https://journals.sagepub.com/doi/full/10.1177/00222437211016495

10/25/2022

Management reporting systems are like power tools. They help you improve performance quickly and effectively, but one careless moment can cause irreparable damage and serious injury.

Learn about how to interpret performance measures generated by managerial reporting systems most pervasive in modern organizations: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2427106

10/24/2022

Do you know that you can contribute to meaningful business studies by competing with other players in a game to win up to $30?

Participate in this interactive game study:
https://johnson.sona-systems.com/exp_info_participant.aspx?experiment_id=938

10/03/2022

When multiple retailers hold inventory to satisfy random demand, retailer inventory-sharing strategies can potentially reduce the supply-demand mismatch and increase overall supply chain performance.

Learn about how this award-winning publication provides guidance for firms to make better decisions: https://pubsonline.informs.org/doi/10.1287/mnsc.2022.4323

09/28/2022

Participate in the business simulation study to earn up to $25 Amazon gift card!

Here, you will have the chance to create a recipe for lemonade, choose marketing spending, forecast lemonade, and try to maximize your profits.

Sign up using this link: https://johnson.sona-systems.com/exp_info_participant.aspx?experiment_id=943

09/27/2022

This Tuesday, the Business Simulation Lab started off the semester with lab orientation, along with a series of fun team-building activities at 120 Sage.

Our impassioned, professional undergraduate research assistant team cannot wait to conduct research and run field studies for professors in need.