UCI Digital Marketing & Communications Certificate Program

Meet Our Career Educator: Amy Gleason
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Amy is a graduate of Purdue University with a major in Social Work and a minor in French. She also holds a master’s degree in Education with a Counseling Concentration from CSU San Bernardino, along with multiple certifications including Strong Interest Inventory (SII), AAUW Salary Negotiation Workshop Facilitator, and TESOL from The Language House in Montpellier, France.
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Amy is a seasoned professional with significant university experience in career coaching and alumni relations at University of Utah and California State University, Long Beach. And she can't wait to meet you!

Are you currently in a certificate or specialized study program? Have you recently completed one? If so, check out our Career Advancement Network. Enjoy the benefits of 1-1 career coaching, discover the latest job search technology tools, or join a community of like-minded learners. Learn more at ce.uci.edu/career

Introducing: Career Advancement Network (CAN)
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We are proud to provide our certificate students and alumni with newly enhanced career services that include one-on-one coaching, technology tools, webinars and workshops, networking events, mentorship/internship opportunities, and a rich collection of free online career resources.
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To learn more about eligibility, visit ce.uci.edu/career

Brands that want to engage with adults averaging nearly 42 minutes daily on YouTube would be wise to focus their efforts on YouTube Shorts, which surpassed 15 billion daily views, and live videos, which are a primary driver to social media for 24% of internet users, suggests Attrock founder Gaurav Sharma. Brands can spark interest for content with Video Chapters, tap into increasingly popular live shopping and engage with groups through the "Community" tab.

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Top YouTube Marketing Trends You Should Already Be Using Adults spend an average of 41.9 minutes daily on the video platform—how can brands keep up?

Attrock founder Gaurav Sharma outlines seven digital marketing tactics that deliver results for small businesses. Among the tips, Sharma explains how to use personalized emails to build trust, why brand storytelling should be a priority for content marketing and why marketers should collaborate with influencers active within their niche.

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7 powerful digital marketing strategies for your small business - SmartBrief Need effective digital marketing strategies for small business owners to grow their business? Read this post to find 7 effective tactics you can implement immediately.

Seraph Science's Tom Whatley offers a comprehensive guide to using content marketing to drive demand generation. Whatley outlines seven elements marketers should take note of when building a demand-generation-driven content strategy and explains how to implement that strategy via four content formats.

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How to Take a Demand Generation Approach to Content Marketing Instead of obsessing over content engagement metrics such as likes or shares, marketers should use demand generation content strategies to gain Sales-qualified leads.

The rollout of 5G technology should reach most consumers this year, spurring brands to develop fully immersive and interactive experiences, and leading to the development of new ecosystems, said Tony Wells, Verizon's chief media officer, during Adweek's Mediaweek. "Brands will now be able to tell stories in new and different ways," said Wells, adding, "This will redefine how marketing is done."

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The Future of 5G: How Next-Gen Tech Will Change the Business of Media and Marketing The transformation of content advertising in a ‘go-forward’ world.

A robust Facebook presence can be achieved by creating posts that ask customers questions and "generate engagement or reinforce your customer community," writes Anna Sonnenberg of Sonnenberg Media. Sonnenberg offers 14 strategic post options to draw customers in, including before-and-after shots, team member profiles and posts incorporating user-generated content.

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14 Facebook Post Ideas for Businesses : Social Media Examiner Discover 14 ideas for organic Facebook posts and find some examples to inspire your creativity.

Marketers can improve digital brand awareness by using content to nurture audiences and by ensuring branding across social channels is consistent, advises Rashan Dixon, a senior business systems analyst at Microsoft. Remember that employees act as brand advocates and should be trained on how to reflect branding in all digital messaging, Dixon writes.

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How to boost your brand awareness online - SmartBrief Is your digital brand awareness affecting your sales? If your branding seems to be misaligned or misunderstood, try these tips from Rashan Dixon to give it a refresh.

White paper uploads increased by 20.3% in 2021, marking the largest growth among business-to-business content formats, while e-books accounted for the largest percentage of content engagement at 43.3%, according to a NetLine study. The study also found that the three top job categories among those consuming B2B content were IT, executives and education.

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B2B Content Consumption Booms, With eBooks In First Place Overall content registrations grew by more than 9% last year, NetLine reports.

Forging brand partnerships is akin to dating: "Sharing common interests and values are a great starting point before getting too deep into the relationship, which will benefit both parties in the long run," writes Jackie Peskin, vice president at Coyne PR. Other requisites for success include using the brand's unique assets, establishing ownership roles, and steering clear of the "shiny new object" syndrome by working with a new partner without first vetting it

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Perfecting the Partnership Several factors to consider when evaluating your next strategic brand partnership.

Jodi Harris offers nine visual content marketing tips using examples from brands. Among the brands spotlighted, Harris explains how Calm incorporates its focus on balance into its images and videos, and how Abercrombie & Fitch refreshed its brand using visual content generated by its audience.

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9 Visual Content Tips and Examples From Creative Brands and Experts Improve your visual content strategy to better support your content marketing with these practical tips. – Content Marketing Institute