10/16/2026
If your pricing is set based entirely on what "feels fair," you are almost certainly leaving money on the table. Consider this: one hypnotherapist was charging $75 an hour because she thought that was fair to her clients. But when she ran a competitive analysis, she discovered that the mid-range in her market was actually $130 an hour.
The Reality: That wasn’t a character flaw—she just didn't know how to raise her rate without risking the clients she already had.
The Solution: New clients started at the new rate right away, and her existing clients moved over gradually every few months. Nobody complained.
The Result: She nearly doubled her income in 60 days without adding a single new client.
👉 Stop guessing your rates based on a feeling. Register for our free Freedom Gambit webinar to learn your first three moves: https://freedomgambit.businesswhitt.com